Amanda's Playbook

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.


This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.


No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

Business
Marketing
Careers
1
How to Stay Everywhere… Even If You Stop Posting
5 min
2
Why Content Isn’t the Strategy—and What Actuall...
6 min
3
Why People Still Buy Rolexes (And Wait Years fo...
4 min
4
Why Emotional Design Is the Real Luxury
16 min
5
What Wine, Painkillers, and Pricing Taught Me A...
4 min
6
The One Question that Creates Real Influence
4 min
7
Influence ≠ Ice Baths + Ego
4 min
8
Communication Is Your Brand. Here’s How People ...
1 min
9
Want the Meeting? Say You’re in Town.
3 min
10
Invisible Excellence: Why Brilliance Isn’t Enou...
3 min
11
Luxury Redefined: What the Best Brands Understa...
5 min
12
How Mark Wahlberg Made $200M Without Acting
4 min
13
Why Constructive Conflict Is Your Competitive Edge
6 min
14
Don’t Wait for the Invite—Build the Room | The ...
5 min
15
The Fatal Flaw in Marketing Right Now
5 min
16
The Power Move Everyone Gets Wrong: Empathy
4 min
17
The REAL Reason People Choose Brands
5 min
18
How I Got The Plaza Hotel With ZERO Budget
6 min
19
The Influence Paradox: What Our Experiment Reve...
6 min
20
Why Some Leaders Cut Through the Noise While Ot...
5 min
21
Breaking Free From The Status Paradox That's Li...
5 min
22
I Built a Fitness Empire... Then I Disappeared....
3 min
23
Unsexy to Unstoppable: How YETI Became A $300 S...
How YETI turned an ordinary water cooler into a $300 status symbol through identity, community, and movement—transforming customers into brand evangelists.
6 min
24
41: Unlocking and Unleashing LinkedIn Influence...
When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about...
24 min
25
40: The Methodology behind Turning CEO's, Execu...
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the...
34 min