The School of Influence Podcast with ...

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

Business
Marketing
Careers
1
41: Unlocking and Unleashing LinkedIn Influence...
When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about...
24 min
2
40: The Methodology behind Turning CEO's, Execu...
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the...
34 min
3
39: The Intersection of Social Media, Sales, Em...
Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co...
27 min
4
38: What is the Deal with NFTs, And is There a ...
One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even th...
23 min
5
37: The Case for B2B Influencer Marketing - and...
While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company....
24 min
6
36: How to Build an Influential Network and Com...
After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking...
21 min
7
35: The Benefits of Treating Customers Like Inf...
Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in...
22 min
8
34: How to Achieve OFFLINE Influence and Though...
A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their...
24 min
9
33: You Don't Know What is Influencing You: Cra...
Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious...
25 min
10
32: How to Leverage Influencers to Become an Aw...
How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out...
19 min
11
31: The FUTURE of Influence is Here with Neurom...
Pranav Yadav is one of those brilliant people in the industry I respect a lot who I've wanted to have on the show because I think he...
28 min
12
30: How to Build Influence through the Power of...
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika...
29 min
13
29: How to Launch a Successful Brand Using Infl...
Many would say you'd be crazy to try and compete with the L'Oreal's and Estee Lauder's of the world to launch a beauty brand,...
19 min
14
28: How to Build A YouTube Following for Your B...
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately...
27 min
15
27: The Relationship Between Innovation and Inf...
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly...
27 min
16
26: How to Build Influence through Content
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching...
38 min
17
25: How to Gain INFLUENCE by Playing BIG
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu...
32 min
18
24: Why and How Every Executive and Entrepreneu...
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence...
23 min
19
23: How a World Class Athlete Took a Flywheel A...
What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done...
35 min
20
22: Hollywood Entertainment Host and Reporter J...
Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional...
26 min
21
21: How to Grow Your Audience: I Have a Great I...
This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford...
44 min
22
20: The King of Hollywood's Take on Influence w...
This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what...
37 min
23
19: Ann Handley on Building Influence through C...
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs...
44 min
24
18: The Future of Online Influence: Virtual Inf...
When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a...
39 min
25
17: What is Influencer Management - and What Br...
The world of talent management is very confusing - even people who do it have trouble explaining it. And if you've ever reached out to ...
32 min
26
16: Miri Rodriguez on Building Influence Compan...
Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of...
41 min
27
15: Dave Kerpen on the Importance of Building L...
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,...
20 min
28
14: Rand Fishkin, Founder of MOZ and CEO of Spa...
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a...
33 min
29
13: Serial Founder/Investor of PELOTON and ACTI...
Whether it's A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person...
27 min
30
12: How Plastic Surgeon Dr. John Layke Became a...
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr...
31 min
31
11: Founder of 'Women in Influencer Marketing' ...
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of...
22 min
32
10: John Lee Dumas: The Common Path to Uncommon...
How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and...
32 min
33
09: Barry's Bootcamp CEO Joey Gonzalez Explains...
Barry's Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got...
34 min
34
08: Shane Vitaly, Founder, Vitaly: Breaking the...
The motorcycle-driving, tattoo loving classic 'bad boy look' that Shane Vitaly had rocked since his anti-authoritarian childhood was...
35 min
35
07: Jen Groover: Think You Know How to Influenc...
In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover...
29 min
36
06: Carmax Co-Founder Austin Ligon on The Gold ...
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new...
47 min
37
05: Nigel Barker: America's Next Top Influencer
The man who literally broke the 'model' for what it means to be a fashion photographer. Having worked with every major iconic face of...
39 min
38
04: Zico Coconut Water Founder Mark Rampolla on...
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all...
39 min
39
03: Lamborghini CMO Katia Bassi on the Brand as...
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand...
28 min
40
02: Jesse Itzler on How to Build an Influential...
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it's NOT experience). Reference...
46 min
41
01: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word 'influencer', and how to leverage fame to create greater social good...
21 min
42
00: Introducing The School of Influence Podcast...
Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of...
2 min