Amanda's Playbook

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.


This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.


No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

Business
Marketing
Careers
1
The One Question that Creates Real Influence
4 min
2
Influence ≠ Ice Baths + Ego
4 min
3
Communication Is Your Brand. Here’s How People ...
1 min
4
Want the Meeting? Say You’re in Town.
3 min
5
Invisible Excellence: Why Brilliance Isn’t Enou...
3 min
6
Luxury Redefined: What the Best Brands Understa...
5 min
7
How Mark Wahlberg Made $200M Without Acting
4 min
8
Why Constructive Conflict Is Your Competitive Edge
6 min
9
Don’t Wait for the Invite—Build the Room | The ...
5 min
10
The Fatal Flaw in Marketing Right Now
5 min
11
The Power Move Everyone Gets Wrong: Empathy
4 min
12
The REAL Reason People Choose Brands
5 min
13
How I Got The Plaza Hotel With ZERO Budget
6 min
14
The Influence Paradox: What Our Experiment Reve...
6 min
15
Why Some Leaders Cut Through the Noise While Ot...
5 min
16
Breaking Free From The Status Paradox That's Li...
5 min
17
I Built a Fitness Empire... Then I Disappeared....
3 min
18
Unsexy to Unstoppable: How YETI Became A $300 S...
How YETI turned an ordinary water cooler into a $300 status symbol through identity, community, and movement—transforming customers into brand evangelists.
6 min
19
41: Unlocking and Unleashing LinkedIn Influence...
When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about...
24 min
20
40: The Methodology behind Turning CEO's, Execu...
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the...
34 min
21
39: The Intersection of Social Media, Sales, Em...
Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co...
27 min
22
38: What is the Deal with NFTs, And is There a ...
One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even th...
23 min
23
37: The Case for B2B Influencer Marketing - and...
While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company....
24 min
24
36: How to Build an Influential Network and Com...
After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking...
21 min
25
35: The Benefits of Treating Customers Like Inf...
Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in...
22 min