Amanda's Playbook

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.


This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.


No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

Business
Marketing
Careers
1
Why Content Isn’t the Strategy—and What Actuall...
6 min
2
Why People Still Buy Rolexes (And Wait Years fo...
4 min
3
Why Emotional Design Is the Real Luxury
16 min
4
What Wine, Painkillers, and Pricing Taught Me A...
4 min
5
The One Question that Creates Real Influence
4 min
6
Influence ≠ Ice Baths + Ego
4 min
7
Communication Is Your Brand. Here’s How People ...
1 min
8
Want the Meeting? Say You’re in Town.
3 min
9
Invisible Excellence: Why Brilliance Isn’t Enou...
3 min
10
Luxury Redefined: What the Best Brands Understa...
5 min
11
How Mark Wahlberg Made $200M Without Acting
4 min
12
Why Constructive Conflict Is Your Competitive Edge
6 min
13
Don’t Wait for the Invite—Build the Room | The ...
5 min
14
The Fatal Flaw in Marketing Right Now
5 min
15
The Power Move Everyone Gets Wrong: Empathy
4 min
16
The REAL Reason People Choose Brands
5 min
17
How I Got The Plaza Hotel With ZERO Budget
6 min
18
The Influence Paradox: What Our Experiment Reve...
6 min
19
Why Some Leaders Cut Through the Noise While Ot...
5 min
20
Breaking Free From The Status Paradox That's Li...
5 min
21
I Built a Fitness Empire... Then I Disappeared....
3 min
22
Unsexy to Unstoppable: How YETI Became A $300 S...
How YETI turned an ordinary water cooler into a $300 status symbol through identity, community, and movement—transforming customers into brand evangelists.
6 min
23
41: Unlocking and Unleashing LinkedIn Influence...
When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about...
24 min
24
40: The Methodology behind Turning CEO's, Execu...
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the...
34 min
25
39: The Intersection of Social Media, Sales, Em...
Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co...
27 min