Lead Balloon - Public Relations, Mark...

Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.

On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.

With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.

Because sometimes, there are important lessons to be learned from someone else's worst day.

And sometimes, it's just more convenient than group therapy.

Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.

Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.

Marketing
Business News
Documentary
51
11. The Emotional Unsubscribe, and other Market...
The difference between "campaign" and "crater" is a razor's edge in the world of marketing automation and CRM.
46 min
52
10. Getting Uncomfortable About Race in America...
Professional communicators must be ready to have uncomfortable conversations to address issues of race and police brutality in America.
74 min
53
9. The Ritz-Carlton Hail Mary, with Trusted Med...
With a flagship custom publishing account on the line, former Playboy editor Beth Tomkiw goes for broke.
28 min
54
8. The COVID Pivot? Content Marketing Institute...
Joe Pulizzi explains how he built his content marketing empire during the Great Recession, and how those lessons apply during the Coronavirus pandemic.
49 min
55
7. COVID-19: Critiquing the Federal Response wi...
Many of the Trump administration's communications mistakes are self-inflicted, but avoidable, according to a Bush-Era Health and Human Services spokesman. Plus, sorting out what to believe on the Internet.
79 min
56
6. HBO's McMillion$: The PR Crises Behind the H...
The directors of HBO's breakout hit navigated a PR firestorm at McDonalds and the FBI to tell this story, and John Boyanoski got caught up in it.
43 min
57
5. The Seinfeld Press Conference, with Tim O'Brien
A look at why the era before cell phones was great for zany sitcoms, but terrible for public relations practitioners.
38 min
58
4. We Don't Do Ribbon Cuttings, with Patrick Mc...
Ribbon cuttings are a tired PR cliché, but the quest to reinvent them is not without its own perils.
38 min
59
3. Bud Light's Corn Syrup-Fueled Ad War, with N...
Anheuser-Busch picks a fight it's sure to win, until the little guys band together for a beat-down.
42 min
60
2. City Hall Self Destruct, with Jim Bohl, Bill...
A young PR hot shot stupidly insults his new boss in his first week on the job. Seven years later, they revisit the faux pas.
45 min
61
1. Grumpy Cat's Grumpy Manager Vs. the Wax Muse...
Human tempers flare when the internet's most famous cat launches an attraction at Madame Tussauds wax museum.
36 min