Digging Deeper

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

Business
Marketing
Management
51
The Power of the Purpose-Driven Brand
Jeff Hilimire of Dragon Army makes it his business to drive meaningful business and community impact
36 min
52
Is this a New Renaissance in Communications and...
Marketing thought leader David Armano says the tea leaves say a new era is beginning.
41 min
53
The Power of Live Streaming for Brand Content S...
Christoph Trappe joins Digging Deeper and recommends brands get hip to the live streaming game
50 min
54
The Global Marketing and Sales Dynamics for Man...
Fangled Tech International's Andrew Deutsch joins Digging Deeper to talk sales and marketing for manufacturers
48 min
55
Do We Need to Be in the Clubhouse?
Visionary Mitch Joel joins Digging Deeper to talk about Clubhouse, Social Networks and more
56 min
56
Improving Your Business Communications by Using...
Business consultant and trainer Dave Delaney discusses his N.I.C.E method for improving business communications
48 min
57
What it Takes to Create, Disrupt and Thrive
Pixie Paula Dezzuitti runs a spirits company, a distillery, a magazine and beyond. She explains how she does it all on Digging Deeper.
43 min
58
Discovering Heartbeat Leadership for Organizati...
Author and leadership expert Dawn Kirk discusses leading organizations in today's volatile world
36 min
59
Digging Deep into SEO and Domain Names for Merc...
Expert Bill Hartzer shares research on the effectiveness of new top level domains on Digging Deeper
42 min
60
Building Credibility for You or Your Brand
Expert Mitchell Levy brings insights from 500 thought leader interviews to Digging Deeper
50 min
61
Getting Fancy with Social Commerce and Sales Ch...
Fancy.com's Abbey Schoenberg joins Digging Deeper to talk about the online retailer's marketing
27 min
62
Kicking off 2021 with KickHouse CEO Jessica Yarmey
Her fitness franchise started during the pandemic. Hear how she's attacked growth amidst the challenges.
41 min
63
Unwrapping Creativity for the Holidays
Cornett executive creative director Whit Hiler talks creativity and creative in the final show of 2020
49 min
64
Driving Search Visibility with Public Relations
A brand's search results are often not just the brand website. Chris Dickey from Visably discusses the role of PR and other channels in SEO.
37 min
65
The Power of Corporate Storytelling
Former Ford Motor Company social media lead Scott Monty tells stories on Digging Deeper
43 min
66
How to Drive Leads Using B2B Content Syndication
With traditional lead-gen sources not available, B2B marketers need new ways to drive leads
42 min
67
Black Friday, Social Commerce and Pitching Your...
Jason Falls anchors an open topic episode for the holiday week with a variety of topics
48 min
68
In Search of Your Creator Mindset
Nir Bashan helps unlock your creativity for business success
37 min
69
Inside the Influencer Mindset
Style by Malvika influencer Malvika Sheth shares sound advice for influencers and brands on Digging Deeper
30 min
70
How COVID Couldn't Stop The Rock & Roll Hall of...
Despite challenge to destination marketing, Risa Goehrke and team are rockin' 2020
31 min
71
The Shifting Scope for Creatives and Creativity
With the ever-changing landscape of marketing, creatives have a moving target and David Bonner knows how to hit it
30 min
72
Is Your Business Built to Suck?
Joseph Jaffe's latest book says most corporations are built to suck and the era of the corporation is over. He explains on Digging Deeper.
43 min
73
The Delicious Creativity Behind Honey Baked Ham
Honey Baked Ham CMO Jo Ann Herold joins Digging Deeper to talk creativity, marketing and more
30 min
74
Can You Engage Influencers Without Paying Them?
ApexDrop's Zak Stahlsmith joins Jason Falls to talk influencer marketing and how micro and nano influencers can be engaged with little more than product.
32 min
75
How to Better Manage Social Media and Creative ...
Planable CEO Xenia Muntean shares ideas on collaboration, social content management, creation and more
33 min