Digging Deeper
Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
26
How to Inspire Cult-Like Brand Followings
Chris Kneeland visits Digging Deeper to talk about driving insane engagement with employees and customers
27 min
27
Brand Hacks to Connect Consumers with Meaning
Professor Emmanuel Probst joins Digging Deeper to discuss his new book Brand Hacks
30 min
28
Managing and Marketing Small and Medium Businesses
Thryv's Gordon Henry talks SMBs and the challenges they face
31 min
29
Are you Winfluencing?
Jason Falls checks in with a helpful story and tips from his book on influencer marketing
44 min
30
New Book Wraps Useful Advice Into the Marketing...
Izzy House's new book Space Marketing is good for marketers in all walks of life
37 min
31
The Path of Digital Transformation Tastes of Ch...
Tastes of Chicago Chief Revenue Officers Ahin Thomas joins Digging Deeper to talk about the company's digital transformation.
40 min
32
Tackling the Challenge of Earned Media Measurement
Influence & Co.'s Kelsey Raymond discusses the puzzle of measuring PR on Digging Deeper
27 min
33
What Marketers Need to Know About Artificial In...
Raj Venkatesan joins Digging Deeper to explain The AI Marketing Canvas
26 min
34
Marketing Your Startup
Startup marketing is different. Andrew Lee Miller is an expert at it and shares tips on Digging Deeper.
27 min
35
Learning to Wholesale to Ignite Your Retail Bus...
The Flourish Market's Emily Grey shares tips and tricks for retailers to leverage other retailers to grow.
31 min
36
What You Need to Know About Customer Experience
Brad Cleveland shares insights and ideas from his new book on leading through customer experience
26 min
37
Slacking Off: Tips on Working from Home with Mi...
15-year work-from-home veteran Mike Arnold has tips to keep from Slacking Off
34 min
38
Is Your Business Ready for the Digital Pivot?
Communications Strategist Eric Schwartzman's new book is a blueprint for the digital shift.
51 min
39
Find Your Red Thread
Tamsen Webster joins Digging Deeper to explain how to take marketing and messaging strategy and deliver it down to the day-to-day content you produce.
35 min
40
How Can Your Brand Bridge The Trust Gap?
Trustworthy author Margot Bloomstein joins Digging Deeper to talk about how brands can cut through the trust gap to reach consumers.
32 min
41
What happens when a Creative Director leads wit...
Periscope's Bridget Jewell stops by Digging Deeper to talk creative from a social-first perspective.
34 min
42
Digging Deeper on Influence and Persuasion
Best-selling author Brian Ahearn joins Digging Deeper to discuss persuasion, influence, his books and more.
38 min
43
The CEO's Perspective on Marketing
Former B&G Foods CEO Ken Romanzi stops by Digging Deeper to talk marketing, social media, sales and more from the C-Level perspective.
37 min
44
Defining Your Brand
Nick Westergaard visits Digging Deeper to discuss Brand Now, his new book, branding and storytelling.
33 min
45
Hacking Growth Hacking
Hacking Growth co-author and Shopify VP of Growth Morgan Brown talks growth hacking on Digging Deeper.
49 min
46
How to Find and Use Your Cumulative Advantage
Best-selling author Mark Schaefer stops by Digging Deeper to talk about his new book and help you find your Cumulative Advantage
43 min
47
Reclaiming and Growing a Family Brand
Stephanie Stuckey bought back her family's roadside haven brand and is now rebuilding it for the 21st Century.
36 min
48
Why Your Copywriting Sucks ... And What To Do A...
Jerry McTigue discusses his new book Business Blather and why we need to stop using words that sound great, but mean nothing.
30 min
49
What Brands Can Learn from Content Marketing in...
Charles Bloom spent over 17 years building the SEC into a content powerhouse. Learn how on Digging Deeper.
42 min
50
Getting the 2021 Download on Consumer Behavior ...
Edison Research's Tom Webster discusses the 2021 Infinite Dial results. The survey gauges American's use of technology and social media.
41 min