Digging Deeper
Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
1
The Easier Path to Audience & Influence Insights
Rand Fishkin's new SparkToro is making the discovery of audience insights faster, easier and cheaper than ever before.
27 min
2
The Sustainability Concerns with Blockchain, Bi...
Matt Rickard of Task joins #DiggingDeeper to talk about the challenges and solutions to Web 3.0 while being environmentally conscious.
34 min
3
Improving the Sales Function by Getting Rid of ...
JumpCrew's Jarron Vosburg gets deep on sales and explains his recent move away from the traditional slide presentation to win new business
32 min
4
The Legalities of NFTs, Crypto, and the Metaverse
The NFT lawyer, Enrico Schaefer, joins #DiggingDeeper to help brands and agencies navigate the risks of Web 3.0
34 min
5
Smarter Marketing Through An Entrepreneurial Sp...
Tim Hines's new book The Marketing Starter is a good read for anyone in marketing.
36 min
6
Presenting Own It: Attacking the Gender Gap in ...
Cornett owner Christy Hiler launched a new podcast and industry awareness effort to increase female ownership in the agency world.
12 min
7
Taking Charge of You with David Novak
The Former Yum! Brands CEO stops by Digging Deeper to talk about self-coaching as a path to ultimate success
22 min
8
Continuity in Brand Storytelling
Jason Majewski welcomes filmmaker Gary Miller and composer A.J. Hochhalter to Digging Deeper to explore Cornett's work with UK HealthCare
66 min
9
The Present & Future of Public Relations
Robert Dilsenschneider visits Digging Deeper to talk about his new book, The Public Relations Handbook
25 min
10
The Creative Minds of The Grill Dads
Mark & Fey stop by Digging Deeper to talk about their Food Network show and popularity, but also their advertising and creative backgrounds.
35 min
11
The Strategy of Digital Customer Care for an Au...
Elly Moody of McDonald's shares insights on her team's overhaul and modernization of the digital customer care experience at the fast food giant.
32 min
12
The Power of Women in Brand Leadership
Diana Fryc of Retail Voodoo talks about guests of the Gooder Podcast, which highlights powerful women in retail businesses
33 min
13
Are Your Digital Assets Accessible? ADA Lawsuit...
Usablenet's Jason Taylor discusses its recent report on the rise of ADA-driven lawsuits against brands failing the accessibility test.
26 min
14
The Case for Your Brand and the Metaverse
Author Mitch Jackson (The Metaverse Handbook) explains the opportunity for businesses exploring the Metaverse on #DiggingDeeper
42 min
15
Attacking The Healthy Beverage Vertical with He...
Co-Founder Rusty Jones joins Digging Deeper to share his plan to fight sugar with better drinks.
33 min
16
The Man Behind Lexington's Psychedelic Experience
Cornett's own Jared Lee created Expansion and Adweek honored him with a 2021 Side Show Award
12 min
17
Preparing Brands for a Browser Cookie-less World
Joe Singer of Merged Analytics talks about how businesses can get around needing cookie data for online ad buys
27 min
18
What Brands Should Watch For in 2022 Trends
Jason Falls discusses the Metaverse, NFGs, the Blockchain, Influencers and more with some practical advice for marketers.
40 min
19
Finding Your Capital S Story
Paul Furita of WordWrite joins Digging Deeper to discuss his new book on corporate storytelling.
36 min
20
Meet Cornett's own TikTok Influencer – Senior W...
Learn how his fun technology and coding videos have earned millions of views
18 min
21
The Challenge of B2B and Tech Marketing
Brightspot CMO Marcy Massura joins Digging Deeper to talk about the complexities away from consumer focused marketing
30 min
22
Finding Consumer Insights Via Social Media
Talkwalker's Todd Grossman visits Digging Deeper to talk about the evolution of social listening to research level implications
25 min
23
Advertising Trends Heading Into 2022 with AdWee...
@AdWeek's David Griner joins #DiggingDeeper to chat about what's hot and emerging in the world of #advertising as 2021 rolls into 2022.
40 min
24
How Lagunitas is Disrupting the Beverage Industry
CMO Paige Guzman stops by Digging Deeper to talk about beer, digital and the pandemic pivot her company made.
39 min
25
Audio Exclusive: Cornett's Black History Trivia...
Join host Jason Falls as he reports on Cornett's first Black History Trivia Night, a part of the agency's diversity activities
15 min