Liberty Spenders™
Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.
In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem.
Tune in to the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business.
51
Episode 9 - How Seth Weathers and Ultra Right B...
Hosts Kurt and Kristen Luidhardt sit down with Seth Weathers, the trailblazing founder of Conservative Dad’s Ultra Right Beer, to explore how a misstep by Bud Light created a golden opportunity. Seth shares the dramatic impact of Bud Light’s controversial marketing decision, which resulted in a $27 billion market value loss for the brand and opened the door for Ultra Right Beer to achieve over $1 million in sales in a remarkably short time.
45 min
52
Episode 8 - Stamped with Success: Direct Mail S...
Kurt and Kristen Luidhardt are joined by Jeff Kruszyna, founder of JMK Victory, and Mike Koziarski, co-founder of American Data, who are seasoned experts in Republican politics, direct mail fundraising, and direct response data. Together, they explore the synergy between direct mail and digital channels, the critical role of precise audience targeting, and the surprising power of simplicity and mystery in marketing efforts. Get ready for actionable tips, inspiring success stories, and a deeper understanding of how to reach and resonate with the Liberty Spender community.
41 min
53
Episode 7 - Ditch Demographics: Embrace Cultura...
Hosts Kurt and Kristen Luidhardt sit down with the brilliant Matt Oczkowski, President of HuMn Behavior. Matt, a data science expert who played a pivotal role in the Trump campaigns of 2016 and 2020, shares insider secrets from his journey through political data science to pioneering new commercial consumer targeting. They explore the vital role of data-driven decision making in both political campaigns and commercial businesses, and introduce the powerful strategy of cultural intelligence over traditional demographics in marketing.
55 min
54
Episode 6 - From Parler to We The People Wine: ...
Kurt and Kristen Luidhardt sit down with Ryan Coyne - the entrepreneurial force behind We the People Wine and CEO of Starboard, a conglomerate of view-driving, interest grabbing publications. This episode packs a punch, as Ryan shares his extensive experience in digital agencies, publishing, and consumer brands. Listen as he unpacks the success story of We The People Wine, from inception to selling in 3,000 locations, and emphasizes the importance of integrating core values into branding and marketing.
29 min
55
Episode 5 - Reaching the $5 Trillion Conservati...
Join us for another impactful episode of the Liberty Spenders podcast where we delve deep into the analytics that power successful conservative marketing strategies. This episode features Amanda Iovino, a seasoned expert from WPA Intel, renowned for her award-winning work in political campaigns and deep knowledge in consumer data analysis. Dive into a discussion that bridges the gap between political campaign tactics and business marketing strategies, focusing on the conservative consumer segment known as Liberty Spenders.
31 min
56
Episode 4 - Patriot Economy Mastery: From Casua...
In this episode, hosts Kurt and Kristen Luidhardt sit down with award-winning entrepreneur, Chris Turner, CEO of Patriot Grassroots and Board Member of Patriot Mobile. Dive deep into the burgeoning Patriot economy, where businesses are not just surviving, but thriving, by aligning with strong conservative values. Chris reveals his lessons learned while serving on the board of Patriot Mobile, a telco that’s more than just a service provider—it’s a mission-driven cause. And Chris doesn’t just talk business; he shares the secrets to building unshakeable trust and having brutally honest conversations with customers. You’ll also hear about Chris’s passion for prioritizing employee well-being and making a bold promise: no employee will ever have to apologize for things beyond their control.
47 min
57
Episode 3 - Red, White, and Boom: Jeremy Gee’s ...
Join Kurt and Kristen in this captivating episode as they sit down with Jeremy Gee, President and Partner of Patriot Brands, who recently made headlines by selling an astounding 50,000 Pledge of Allegiance T-shirts in just one month. With a rich background in product development and extensive experience in the survival and marketing industries, Jeremy shares his expert strategies that can help you achieve similar success.
50 min
58
Episode 2 - The Loyalty Loop: Leveraging Referr...
Join hosts Kurt and Kristen Luidhardt for another insightful episode of the Liberty Spenders podcast, where we explore the potent impact of customer understanding and referrals in building long-term business success. This week, we're excited to welcome Paul Dietzel, founder of Anedot, who shares his expert strategies on leveraging referrals to enhance customer loyalty within the faith-based conservative market.
39 min
59
Episode 1 - Masterclass Of The Liberty Spenders...
Join Kurt and Kristen, founders of Liberty Partnership, in a masterclass of a concept from their Liberty Spenders program called “the 5 P’s” that will guide listeners through the 5P System: People, Positioning, Passion, Proof, and Product Rollout Plan. The first P, People, emphasizes understanding the motivations and values of the Liberty Spenders audience. The second P, Positioning, explores three strategic paths for positioning a business: market fit, issue-based, and ideology. The third P, Passion, focuses on telling a unique, authentic, and emotional story that connects with the audience. The fourth P, Proof, emphasizes testing and validating messaging before investing significant resources. The final P, Product Rollout Plan, highlights the importance of marketing the product or service properly through conservative and faith-based media channels. Tune in to future episodes of the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the ……. that is driving the future of American business.
13 min
60
Episode 0 - Introducing The Liberty Spenders Po...
Join Kurt and Kristen, founders of Liberty Spenders, on the very first release of their groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.
10 min