Liberty Spenders™
Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.
In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem.
Tune in to the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business.
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Episode 34 - “First in Line”: Unlocking the Box...
In this powerhouse episode of Liberty Spenders, Kurt and Kristen sit down with Bob Elder and Brian Lange of Collide Media Group to reveal the hard-hitting strategies redefining marketing in the faith-based entertainment industry. They expose the game-changing approach of zeroing in on your core audience—the people who don’t just see your brand, but believe in it—and reaching them through trusted voices and influencers who can turn interest into action.
59 min
27
Episode 33 - A Calling to Create: The HeWo Stor...
In this episode of the Liberty Spenders podcast, we explore the remarkable journey of Elie de Laforcade, co-founder of HeWo, along with his wife Viviana, and their calling to create an innovative audio device that transforms how kids engage with technology in a faith-aligned way. Elie reveals their personal story that led them to recognizing a critical market gap — parents seeking a way to provide engaging, kid-friendly access to safe, values-driven content without a smartphone. After seeing a young child spontaneous play with a proto-type of their HeWo Player, they have never stopped pursuing their mission. This enlightening conversation serves as a powerful blueprint for harnessing shared beliefs, taking big risks and building a business that provides more than just a product.
36 min
28
Episode 32 - Russian Marketing: Lessons from Uk...
In this compelling episode of Liberty Spenders, Kurt Luidhardt sits down with Gary Marx, president of Defenders of Faith and Religious Freedom in Ukraine. Together, they unpack the intersection of faith, politics, and the fight for freedom amidst the Russia-Ukraine conflict.
42 min
29
Episode 31 - Why Trust Is the Cornerstone of Le...
In this electrifying episode of the Liberty Spenders podcast, Kurt and Kristen Luidhardt talk with Dr. Rob McKenna about why trust is the foundation of successful leadership and team performance. They explore how leaders can measure trust, build trust-rich environments, and navigate challenges under pressure. Dr. McKenna shares insights from his book and introduces the State of Trust Benchmark Study, offering actionable strategies to transform your leadership approach.
55 min
30
Episode 30 - Eat Your Pie: Crushing Pride, Iden...
Stop spinning your wheels—start building a business that works. In this Liberty Spenders episode, Kurt and Kristen Luidhardt sit down with Janelle Bruland and Graham Youtsey of Legacy Leader to expose the lies holding you back and deliver a blueprint for true success. The Liberty Spenders 5Ps aren’t just for marketing—they’re the secret weapon for creating a resilient, purpose-driven company culture that dominates.
55 min
31
Episode 29 - The Business of Liberty: Lessons f...
Join Kurt and Kristen Luidhardt as they sit down with Don Aman, the founder of Minutemen Coffee to explore how American values and entrepreneurship intersect. In this episode of Liberty Spenders, Don shares how his company goes beyond the cup—supporting first responders, veterans, and community initiatives while staying true to its mission.
44 min
32
Episode 28 - The New Political Playbook: Electo...
In this hard-hitting episode, Kurt and Kristen Luidhardt sit down with pollster Chris Wilson, founder and CEO of WPA Intelligence, to break down the latest election results and what they mean for America’s political future. From surprising shifts in Hispanic and working-class voter trends to the evolving challenges facing the Democratic Party, they unpack it all. This is the election breakdown that you do not want to miss!
37 min
33
Episode 27 - The Ark Encounter: The Record-Brea...
In one of the most meaningful episodes of Liberty Spenders yet, Kurt and Kristen Luidhardt dive deep into the world of Christian business and marketing with Eddie Lutz, the director of sales for the renowned Ark Encounter and Creation Museum. Eddie shares powerful insights on how these groundbreaking attractions have become pillars of the patriot economy, while driving local tourism and creating a lasting spiritual impact. He breaks down the marketing strategies that fuel these massive destinations, revealing how relationship-building with tour operators and a focus on exceptional visitor experiences keep people coming back. From the emotional reactions of first-time visitors to the unmatched excellence of the exhibits, Eddie details the intentionality behind every aspect of the Ark Encounter and Creation Museum.
42 min
34
Episode 26 - From Temp Worker to CEO: Dana Dunm...
In this powerful episode of the Liberty Spenders podcast, hosts Kurt and Kristen Luidhardt welcome Dana Dunmyer, President and CEO of TQI Solutions, who shares one of the most remarkable success stories in business today. A*s an hourly temp worker, Dana boldly walked into the President's office of a $2 billion GE subsidiary… and walked out as the CEO of a GE-backed IT firm. His journey is a testament to unwavering faith, perseverance, and the power of the patriot economy. Dana opens up about overcoming challenges, including homelessness, and how his deep Christian faith and love of country led him through each step of his entrepreneurial rise. He discusses how bold prayers shaped his career decisions, emphasizing the importance of trusting God’s plan in business. This episode also introduces Convene, a game-changing tool for businesses looking to streamline operations and maximize their impact.
43 min
35
Episode 25 - Why Your Sales Team Shouldn’t Make...
In one of the hardest-hitting episodes yet of Liberty Spenders, hosts Kurt and Kristen Luidhardt sit down with Bob Lambert, founder of Samurai Business Group, to challenge traditional sales models in the patriot economy. Bob reveals why your sales team shouldn’t be making cold calls and explains the benefits of outsourcing prospecting. His Buying Decision Model shifts the focus from selling to truly helping customers buy, empowering your team to build trust and long-term relationships.
50 min
36
Episode 24 - How Fox News fueled Joe Knoetgen's...
In this powerful episode of Liberty Spenders, hosts Kurt and Kristen Luidhardt sit down with Joe Knoetgen, the visionary patriot and veteran behind Love of Country Clothing, a brand born out of passion for the patriot economy and love for America. Joe shares his remarkable story of transitioning from a gym teacher to enlisting in the military at 39 and launching his veteran-owned business to inspire fellow Americans.
41 min
37
Episode 23 - Partnering with Purpose: Uniting C...
Kurt and Kristen Luidhart sit down with Bob Willbanks, CEO of G7 Networking, to uncover the transformational power of faith in the business world. If you're a Christian business owner, entrepreneur, or professional, this conversation is packed with insights on how to build purpose-driven success through strategic partnerships and community.
47 min
38
Episode 22 - How to Go Viral: Vito Glazers’ Ins...
In this power-packed episode of Liberty Spenders, Kurt and Kristen Luidhardt sit down with the one and only Vito Glazers, a trailblazer in reputation management, celebrity marketing, and the mastermind behind viral campaigns that are shaking up the industry. Together, they dive deep into content creation strategies that resonate with conservative audiences and discuss the evolution of the Red Pill Comedy Hour, a comedy tour that redefines clean comedy with a focus on conservative values.
65 min
39
Episode 21 - Ending Cancel Culture in the Workp...
Kurt and Kristen Luidhardt are joined by Andrew Crapuchettes, founder and CEO of RedBalloon. Andrew shares his insights on building a positive workplace culture in today's challenging environment, where cancel culture and divisive mandates have become increasingly prevalent. Andrew provides valuable insights into creating a positive workplace culture and navigating the challenges of cancel culture in 2024 and beyond. His entrepreneurial journey and the founding of Red Balloon offer inspiration for those looking to make a difference in the world of work.
49 min
40
Episode 20 - Unlocking the Power of Values-Driv...
Ready to take control of your financial future while staying true to your values? In this episode, we sit down with Scott Pyle, founder of Pyle Financial Services, who has over 30 years of experience in financial planning and wealth management. Scott’s approach goes far beyond just managing wealth—he’s on a mission to align investments with conservative, faith-based values.
70 min
41
Episode 19 - Creating Elite Sales Teams and Del...
Arturo Del Rio Jr., a powerhouse entrepreneur and sales professional turned minister, joins Kurt and Kristen Luidhardt to reveal his incredible journey from the boardroom to the pulpit as Chief Mission Outreach Officer of ProLife Payments. Arturo doesn’t just talk business; he talks values—how aligning them with your mission is key to delivering excellence. He breaks down how ProLife Payments is revolutionizing tech and payment solutions for faith-driven businesses and nonprofits, staying true to conservative values. Arturo shares game-changing personal stories about leaders who lead with heart, showing the power of kindness and empathy in business. He gets real about the challenges of entrepreneurship—lawsuits, theft, you name it—and drives home the point: integrity is non-negotiable.
49 min
42
Episode 18 - From the Trump War Room to Your Bo...
Kurt and Kristen Luidhardt sit down with Brad Parscale, the digital strategist behind former President Donald Trump’s 2016 and 2020 campaign and the founder of Campaign Nucleus. Brad shares his expertise on achieving business mastery in today's ever-evolving landscape, where the specter of cancel culture looms large. Learn how to protect your business from being cancelled while staying aligned with your values, and discover the power of harnessing AI and influencer marketing to propel your brand forward.
62 min
43
Episode 17 - The Konfident Fit: Revolutionizing...
Join Kurt and Kristen Luidhardt as they sit down with Felix Lin, the CEO of Konfidently and the brilliant mind behind the Konfident Fit methodology. With over 20 years of experience working with industry giants like Google, Tony Robbins, and Goldman Sachs, Felix reveals the game-changing strategies that can help your business build a cohesive, high-performing team. From avoiding the common pitfalls of traditional hiring to aligning leadership styles with your company’s mission, Felix provides actionable insights that every business owner needs to hear.
44 min
44
Episode 16 - Build Meaningful Connections: Dr. ...
In this captivating episode, hosts Kurt and Kristen Luidhardt delve into the extraordinary life of Dr. Jerry Pattengale, a true renaissance man in Christian education and media. From his humble beginnings in Buck Creek, Indiana, to becoming a visionary behind the Museum of the Bible, Dr. Pattengale's story is a masterclass in resilience, creativity, and the relentless pursuit of greatness. His journey is filled with invaluable lessons that can transform the way you approach your business and personal life.
66 min
45
Episode 15 - Ethics and Excellence: The Perfect...
In this episode, Kurt and Kristen Luidhardt sit down with Anton Krecic, the founder of Seven Weeks Coffee. Anton shares his inspiring journey from political fundraising to launching a pro-life coffee empire just two weeks after getting married.
47 min
46
Episode 14 - Faith-Driven Success: Building a B...
Unlock the secrets behind Hobby Lobby’s astonishing success with hosts Kurt and Kristen Luidhardt as they sit down with Steve Green, President of Hobby Lobby and Chairman of the Board for the Museum of the Bible.
47 min
47
Episode 13 - A Toast to Freedom: Paul Johnson’s...
In this episode, hosts Kurt and Kristen Luidhardt welcome Paul Johnson, owner of Republican Red Winery. Uncover Paul’s captivating journey - from his family's historic vineyards to creating a bold, purpose-driven brand that unites conservatives over fine wine and meaningful conversations.
44 min
48
Episode 12 - Brewing a Better Future: The Coffe...
65 min
49
Episode 11 - Racing & Resilience: Dr. Mark Youn...
Join hosts Kurt and Kristen Luidhardt as they sit down with the multifaceted Dr. Mark Young, host of the Blunt Force Truth podcast, advertising and marketing expert, and Guinness World Record holder.
67 min
50
Episode 10 - Bulletproof Your Brand: Strategies...
Join Kurt and Kristen Luidhardt as they sit down with JD Norman, President of Active Engagement, to explore the challenges and opportunities of marketing to conservative and faith-based consumers. With a wealth of experience for leading brands like DailyWire, Babylon Bee, Turning Point, and PragerU, JD shares invaluable insights on building resilient, "uncancellable" brands that thrive amidst social and political pressures. This conversation shines a spotlight on the power of storytelling and authenticity, debunks common misconceptions about the Liberty Spender audience, and provides actionable tips for effective engagement.
55 min