Liberty Spenders™
Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.
In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem.
Tune in to the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business.
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Episode 59 - Resilience, Reinvention, and Real ...
What do a failed record label, the Marines, and a grocery store job have in common? For Matt Theriault, they were all steps on the path to building real wealth through real estate—and he’s here to show you how to do the same. Matt Theriault's story is as unlikely as it is inspiring. After a music industry crash left him broke and directionless, he reinvented himself as a real estate investor—and now runs a thriving portfolio and education platform.
54 min
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Episode 58 - Faith Meets Entrepreneurship: Less...
One mother met Jesus in a store because of a T-shirt. Multiply that story by millions, and you’ve captured the profound impact of Kerusso. In this episode, Vic Kennett—founder and CEO of Kerusso—joins Kurt and Kristen to reveal how he built a pioneering Christian apparel brand from the ground up. Vic shares the inspiring story of how a small garage startup grew into a global brand that’s sold over 50 million T-shirts worldwide. Through compelling stories of unwavering faith, entrepreneurial grit, and gospel-centered vision, this discussion delivers soul-stirring insights for anyone driven to align their business with a higher, transformative purpose.
57 min
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Episode 57 - JCron Unfiltered: Real Talk on Wea...
What if the biggest thing holding your business back isn’t your product—but your thinking? In this must-listen episode, Kurt and Kristen Luidhardt sit down with Jonathan Cronstedt, former President of Kajabi and author of The Billion Dollar Bullseye, to unpack what it really takes to build, scale, and own your space.
62 min
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Episode 56 - Campaign Blueprints, Business Brea...
Is the sharpest business acumen forged in the high-stakes arena of political campaigning? This week, Liberty Spenders’ Kristen and Kurt Luidhardt welcome Mark Harris, a veteran political strategist and founding partner at Cold Spark, one of the nation's leading political firms. Get ready to explore the potent, often surprising, parallels between political victories and entrepreneurial success.
67 min
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Episode 55 - How Healing Your Story Can Elevate...
What if your deepest trauma could become your greatest breakthrough? In this powerful episode, host Kurt Luidhardt is joined by Brian and Nicole Slade to explore how experiences of trauma—particularly among veterans—can be transformed into tools for growth, healing, and legacy-building. From the Journey to Nobody to AIM Elevated events, the Slades share how authentic connection, self-love, and intentional community can reshape lives and empower leaders to leave a lasting impact.
48 min
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Episode 54 - Built to Pray: How a Non-Tech Foun...
Against the odds of a stage-four cancer diagnosis, Julee Dilley discovered a powerful calling that led her to create the PRAYR app. Hear the deeply personal and spiritual journey of how she raised over $800K in mission-aligned funding to build this faith-based tech company—all without a tech background.
46 min
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Episode 53 - Reclaim Your Health: Holistic Long...
Feeling burnt out from building your business? It's time to prioritize your health without sacrificing your mission. In this episode, Kurt and Kristin sit down with Cade Archibald, co-founder of EastWest Health, to explore how holistic medicine can restore your energy, clarity, and longevity.
61 min
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Episode 52 - Standing Your Ground: What Conserv...
In today's complex political environment, businesses face unprecedented challenges. On this episode of the Liberty Spenders™ podcast, discover actionable strategies to protect your brand and capitalize on opportunities. Join us as we explore how to navigate these turbulent times with expert insights from Paul Valone.
55 min
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Episode 51 - Million-Dollar Mission: How Brave ...
In this power-packed episode, we dive into the incredible journey of Trent Talbot, founder and CEO of Brave Books, who went from performing eye surgeries to shaping young minds with faith-based storytelling. Discover how he built a fast-growing publishing empire, sold over a million books, and is now expanding into TV entertainment—all while giving parents a trusted alternative to today’s mainstream media.
30 min
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Episode 50 - Faith at 200 MPH: Sting Ray Robb o...
In this deeply moving episode of Liberty Spenders™, Kurt and Kristen Luidhardt engage in a powerful conversation with IndyCar driver Sting Ray Robb. Sting Ray shares his extraordinary journey, revealing the profound role of faith, resilience, and purpose in navigating the high-stakes world of professional racing and beyond.
59 min
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Episode 49 - Exponential Growth: Values-Driven ...
Are you ready to move beyond generic marketing and build a brand that truly reflects your values? In this episode of Liberty Spenders™, Kurt and Kristen Luidhardt, alongside guest Scott Martin—founder of Groundswell Origins and author of "Groundswell"—reveal the blueprint for authentic, exponential growth. Discover how to create a movement, not just a message, by connecting with your audience through Conviction-Driven Marketing™, rooted in trust, values, and purpose.
64 min
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Episode 48 - Level Up Your Leadership with Empa...
This week, Kurt and Kristen Luidhardt interview Dr. Pamela Pyle, a board-certified internal medicine physician, bestselling author of Anticipating Heaven, and chair of Africa New Life Ministries. At first, you might wonder what a doctor has to teach us about business. But get this: Dr. Pyle's insights into handling life's toughest moments–illness, loss, and even death–are directly relevant to building a stronger, more resilient business.
64 min
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Episode 47 - Mastering Your Money for Exponenti...
Is Traditional Financial Advice Holding Your Business Back? You've been told to diversify, save, and invest in the stock market—but what if that’s the wrong move for business owners? In this episode of Liberty Spenders™, M.C. Laubscher, founder of Producers Wealth and Cash Flow Ninja, reveals why reinvesting in your own business and maintaining control of your capital are critical for exponential growth.
50 min
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Episode 46 - Smart Exits: Building Wealth & Fre...
Are you a business owner ready to design your ideal exit and achieve lasting financial freedom? On this episode of the Liberty Spenders™ podcast, Kurt and Kristen Luidhardt welcome Jonathan Brown from White Buffalo Advisors, a seasoned expert who will guide you through understanding business valuation and planning effective exit strategies, all while staying true to your values.
66 min
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Episode 45 - Serve, Don't Sell: The Referral Re...
What if the secret to explosive business growth wasn’t in cold calls, high-pressure sales, or dumping cash into ads—but in the power of referrals and strategic partnerships? This week, Kurt & Kristen sit down with Brandon Barnum, a serial entrepreneur, marketing powerhouse, and referral marketing legend who skyrocketed his income from $20K to $200K in just 18 months—all through the power of referrals!
56 min
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Episode 44 - Winning the Liberty Spenders™ Mark...
In this episode of Liberty Spenders Podcast, Kurt and Kristen sit down with Josh Hewlett, Director of Communications at Cardio Miracle, to discuss how businesses can build brand trust, leverage strategic partnerships, and use influencer marketing to grow. Josh shares how Cardio Miracle has successfully positioned itself in the health and wellness space while expanding into global markets.
60 min
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Episode 43 - Mastering Trust: How to Close High...
𝙎𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙩𝙤 𝙘𝙡𝙤𝙨𝙚 𝙙𝙚𝙖𝙡𝙨? 𝙏𝙞𝙧𝙚𝙙 𝙤𝙛 𝙬𝙚𝙖𝙠 𝙥𝙞𝙥𝙚𝙡𝙞𝙣𝙚𝙨 𝙖𝙣𝙙 𝙬𝙖𝙨𝙩𝙚𝙙 𝙩𝙞𝙢𝙚? In this episode, Kurt and Kristen sit down with high-performance strategist and executive coach Neal Conlon, who has managed over $400M in sales pipelines, raised $100M+ in equity, and worked with Fortune 1000 companies.
53 min
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Episode 42 - The Champion’s Mindset: Winning in...
𝘿𝙤 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙨𝙘𝙖𝙡𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙡𝙚𝙖𝙙 𝙬𝙞𝙩𝙝 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚? In this episode, 𝗞𝘂𝗿𝘁 𝗮𝗻𝗱 𝗞𝗿𝗶𝘀𝘁𝗲𝗻 sit down with 𝗖𝗼𝗿𝘆 𝗟𝗲𝗲—entrepreneur, leadership coach, and author—to explore the 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲𝘀-𝗱𝗿𝗶𝘃𝗲𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘀𝗵𝗶𝗳𝘁 necessary 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
44 min
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Episode 41 - Boost Your Marketing with Data-Dri...
What happens when data-driven decision-making meets values-driven marketing? In this episode, Kurt and Kristen sit down with AJ Rehberg, co-founder and president of G2 Analytics, to explore the art and science of message testing in today’s fast-paced, data-driven world. With over a decade of experience working with political campaigns, major brands, and innovative entrepreneurs, AJ shares how G2 Analytics uses cutting-edge tools to ensure messages resonate with the right audience before they hit the market.
63 min
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Episode 40 - Mastering Legacy: Old World Craft ...
In this episode, Kurt and Kristen sit down with Weldon Lister, a master engraver and founder of American Scroll. Weldon’s journey began at the age of 17, learning the art of engraving from his father. Today, he combines old-world artistry with modern innovation, creating hand-engraved masterpieces and transforming his intricate designs into wearable art. Along the way, Weldon partnered with Uncle Si of Duck Dynasty to share his faith-driven message and expand his reach. Business owners and entrepreneurs will discover actionable insights like how to forge strategic partnerships and blend tradition with innovation to grow their business.
70 min
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Episode 39 - Clarity Wins: Positioning Your Con...
How do you inspire faith while teaching science to the next generation? In this episode, Kurt and Kristen sit down with Emmy-nominated producer and business strategist Kyle Justice, founder of Awesome Science Media. Kyle shares actionable insights on how to turn a passion into a mission-driven business, scale a brand with faith-based content, and create engaging media that resonates with your audience. Learn how he built a thriving company that provides Christian educators, homeschoolers, and families with science education tools that align with a biblical worldview. Discover the power of storytelling in business, the key to developing high-impact content, and how aligning faith and entrepreneurship can fuel long-term success.
64 min
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Episode 38 - What If You Could Overcome Fear an...
In this electrifying episode of Liberty Spenders, award-winning Christian film producer Jackelyn Iloff unveils the game-changing strategies behind using faith-driven decisions and bold storytelling to dominate the battle for America’s values. This inspiring conversation explores how to authentically connect with your audience, create captivating content, and seize untapped markets to grow your influence, forge unshakable loyalty, and crush the competition.
44 min
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Episode 37 - Faith, Failure, and Resilience: Ir...
In this high-impact episode of the Liberty Spenders Podcast, Bryan Fetzer, founder of Iron Faith Nutrition, shares bold strategies that turned his faith-driven brand into an unstoppable force. From aligning business with core values to unleashing purpose-driven storytelling, Bryan reveals the steps leaders must take to ignite growth and dominate niche markets.
41 min
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Episode 36 - Health, Values, and Grit: The Musc...
What happens when a thriving business lands at the center of an ideological clash? In this episode, Kurt and Kristen talk with Tony Leonardi and Lori Aleks, the powerhouse duo behind Muscle Up Bars. What began with a love for whey protein and sweet potatoes turned into a nationally recognized brand rooted in pro-America values.
49 min
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Episode 35 - Don’t Succeed by Accident: A Revie...
In this episode, hosts of The Liberty Spenders Podcast, Kurt and Kristen Luidhardt, unveil insights from their groundbreaking book, Liberty Spenders — your guide to business success in 2025.
33 min