Liberty Spenders™
Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.
In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem.
Tune in to the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business.
1
Banking on Beliefs: Your Money’s Impact
Are you concerned your money might be supporting causes that conflict with your values? In this episode of Liberty Spenders, host Kurt Luidhardt sits down with Frank Clements, VP of Strategic Partnerships at America's Christian Credit Union (ACCU). They'll show you how your banking choices can reflect your faith and principles, and how moving your money to a values-aligned institution is a simple, powerful way to foster positive change—without spending an extra dollar.
53 min
2
Honoring the Mission: Seasoned by Service, Bui...
Kurt Luidhardt welcomes Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, a Texas-based, veteran-owned spice company known for its military-themed branding, bold flavors, and unwavering commitment to giving back.
42 min
3
Honoring the Mission: Brewing Better Days
Kurt and Kristen Luidhardt welcome Navy veteran and faith-driven entrepreneur Eric Hadley, founder of Got Your Six Coffee Company and host of the Brewing Better Days podcast.
43 min
4
Honoring the Mission: From Green Beret to Bests...
What do special forces, bestselling books, emergency preparedness, and personal transformation retreats have in common? One man: Jeff Kirkham.
59 min
5
Honoring the Mission: A Special Liberty Spender...
Some stories stick with you—the kind that shift your perspective and give you the courage to take the next step. At Liberty Spenders™, those are the stories we seek out. Over the past few months, a few conversations stood out—bigger than a single episode, yet connected by a shared thread of grit, service, and purpose.
1 min
6
The Myth of Balance: How High-Achievers Unlock ...
Feeling stretched thin trying to balance business, family, and personal growth? An internationally bestselling author, master teacher, and transformational coach reveals why balance is a myth—and what to focus on instead.
41 min
7
An Interrogator’s Secrets for Business Growth
This week on Liberty Spenders™, hosts Kurt and Kristen Luidhardt are joined by a truly unique guest: Daniel Hammond, a master collaborator, expert problem solver, and co-author of Customer Driven Leadership.
43 min
8
Episode 68 - Scaling With Faith and Data- with ...
Hunter Hensley, the co-founder of SimpleCheck, sits down with Liberty Spenders™ to discuss how businesses can harness the power of data to drive qualified leads and create meaningful customer experiences. Hunter shares his remarkable journey from a painting contractor to a fintech innovator, revealing the mindset shifts and tools that helped him transform his career—and ultimately scale SimpleCheck into a game-changing platform for businesses.
53 min
9
Episode 67 - Grassroots Tactics that Win Elections
What if you could turn low-propensity voters into your biggest advantage?In this episode of Liberty Spenders™, Kurt and Kristen are joined by Nicole Schlinger, President of Campaign HQ, to reveal the insider tactics that win close races, influence legislation, and build a loyal voter base.
45 min
10
Episode 66 - From Worst to First: How People-Ce...
What if the worst team you’ve ever seen—with the smelliest locker room and the bleakest odds—became national champions in just 12 months? In this episode, legendary business and leadership consultant Stan Gibson shares how the same principles that transformed his underdog football team now power culture shifts in boardrooms nationwide.
61 min
11
Episode 65 - Leading with Purpose: Insights fro...
Join us as we talk with Jay and Kaylin Cordova, the visionary husband-and-wife team behind Prpl Pineapple. They share their unique approach to leadership, blending faith, psychology, and strategic business practices with the beautiful chaos of raising a blended family of four.
67 min
12
Episode 64 - Communicators of Conviction: How W...
What if the most powerful tool for cultural change isn’t just in Washington—but in your hands? In this high-impact episode, Kristen and Kurt Luidhardt sit down with Troy Miller, President & CEO of the National Religious Broadcasters (NRB), to explore how Christian communicators—from business owners to podcasters to everyday believers—are shaping media, defending free speech, and fueling a values-driven economy. From confronting IRS overreach to leading a record-breaking NRB convention, Troy reveals what’s really at stake—and what you can do about it.
51 min
13
Episode 63 - Media Mogul Mark Masters: Building...
Get ready for a high-impact episode as media veteran Mark Masters joins Kurt and Kristen Luidhardt to reveal the untold stories behind some of conservative media’s biggest successes. Mark pulls back the curtain on how he helped launch Fox News Radio, grow Rush Limbaugh’s legacy, and transform Breitbart into a billion-dollar brand.
96 min
14
Episode 62 - Entrepreneurship by Design: How Jo...
What if discomfort wasn't a sign you were off track, but the precise nudge you needed to step into your true calling? In this insightful episode, John Balauat reveals how faith-driven decisions and unexpected career pivots led him to a life of freedom, purpose, and powerful digital impact.
62 min
15
Episode 61 - Navigating Corruption, Lawfare, an...
How does a criminal defense attorney become a leading voice for liberty—exposing corruption, calling for accountability, and building a thriving media community in the process? Kurt and Kristen sit down with Robert Gouveia, the fiery mind behind the viral “Watching the Watchers” show, to unpack the seismic shifts in American justice, the weaponization of law, and what it really takes to build a successful, conviction-driven business and broadcast.
73 min
16
Episode 60 - Why Buying American Matters: Don B...
Imagine boosting your bottom line while empowering American jobs and revitalizing communities. In this episode, Don Buckner, founder of MadeInUSA.com, reveals how his platform is revolutionizing the ease of buying American-made. Discover why values-driven business isn't just a patriotic choice, but a strategic imperative for entrepreneurs, manufacturers, and even government buyers looking to drive measurable economic impact through intentional spending.
43 min
17
Episode 59 - Resilience, Reinvention, and Real ...
What do a failed record label, the Marines, and a grocery store job have in common? For Matt Theriault, they were all steps on the path to building real wealth through real estate—and he’s here to show you how to do the same. Matt Theriault's story is as unlikely as it is inspiring. After a music industry crash left him broke and directionless, he reinvented himself as a real estate investor—and now runs a thriving portfolio and education platform.
54 min
18
Episode 58 - Faith Meets Entrepreneurship: Less...
One mother met Jesus in a store because of a T-shirt. Multiply that story by millions, and you’ve captured the profound impact of Kerusso. In this episode, Vic Kennett—founder and CEO of Kerusso—joins Kurt and Kristen to reveal how he built a pioneering Christian apparel brand from the ground up. Vic shares the inspiring story of how a small garage startup grew into a global brand that’s sold over 50 million T-shirts worldwide. Through compelling stories of unwavering faith, entrepreneurial grit, and gospel-centered vision, this discussion delivers soul-stirring insights for anyone driven to align their business with a higher, transformative purpose.
57 min
19
Episode 57 - JCron Unfiltered: Real Talk on Wea...
What if the biggest thing holding your business back isn’t your product—but your thinking? In this must-listen episode, Kurt and Kristen Luidhardt sit down with Jonathan Cronstedt, former President of Kajabi and author of The Billion Dollar Bullseye, to unpack what it really takes to build, scale, and own your space.
62 min
20
Episode 56 - Campaign Blueprints, Business Brea...
Is the sharpest business acumen forged in the high-stakes arena of political campaigning? This week, Liberty Spenders’ Kristen and Kurt Luidhardt welcome Mark Harris, a veteran political strategist and founding partner at Cold Spark, one of the nation's leading political firms. Get ready to explore the potent, often surprising, parallels between political victories and entrepreneurial success.
67 min
21
Episode 55 - How Healing Your Story Can Elevate...
What if your deepest trauma could become your greatest breakthrough? In this powerful episode, host Kurt Luidhardt is joined by Brian and Nicole Slade to explore how experiences of trauma—particularly among veterans—can be transformed into tools for growth, healing, and legacy-building. From the Journey to Nobody to AIM Elevated events, the Slades share how authentic connection, self-love, and intentional community can reshape lives and empower leaders to leave a lasting impact.
48 min
22
Episode 54 - Built to Pray: How a Non-Tech Foun...
Against the odds of a stage-four cancer diagnosis, Julee Dilley discovered a powerful calling that led her to create the PRAYR app. Hear the deeply personal and spiritual journey of how she raised over $800K in mission-aligned funding to build this faith-based tech company—all without a tech background.
46 min
23
Episode 53 - Reclaim Your Health: Holistic Long...
Feeling burnt out from building your business? It's time to prioritize your health without sacrificing your mission. In this episode, Kurt and Kristin sit down with Cade Archibald, co-founder of EastWest Health, to explore how holistic medicine can restore your energy, clarity, and longevity.
61 min
24
Episode 52 - Standing Your Ground: What Conserv...
In today's complex political environment, businesses face unprecedented challenges. On this episode of the Liberty Spenders™ podcast, discover actionable strategies to protect your brand and capitalize on opportunities. Join us as we explore how to navigate these turbulent times with expert insights from Paul Valone.
55 min
25
Episode 51 - Million-Dollar Mission: How Brave ...
In this power-packed episode, we dive into the incredible journey of Trent Talbot, founder and CEO of Brave Books, who went from performing eye surgeries to shaping young minds with faith-based storytelling. Discover how he built a fast-growing publishing empire, sold over a million books, and is now expanding into TV entertainment—all while giving parents a trusted alternative to today’s mainstream media.
30 min