YES, BRAND with Hersh Rephun

Personal Brand Builder and Strategist Hersh Rephun talks to the brilliant peeps behind the best indie brands going. Diving deep, YES, BRAND also focuses on the Personal aspect of Personal Branding.

YES, BRAND is a companion podcast to TRUTH TASTES FUNNY, which is inspired by his personal development journey through Peak Performance, Meditation, and Quantum Consciousness.

What links these two shows is the fact that no matter the role your play in life or business, or the absurdity of the situation in which you find yourself, you must EMBRACE THE TRUTH in order to SELL THE TRUTH!

Business
Marketing
Entrepreneurship
51
Mind Game Marketing and Strategic Thought Leade...
Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.
32 min
52
Riding the Marketing Freight Train with Jimmy B...
Jimmy Boheler, is the Founder of Freight Train Marketing. As a dedicated advocate for small business success, he and his business specialize in helping entrepreneurs secure the financial resources they need to fuel growth and expansion.
23 min
53
PJ Pereira is Anything But Artificial
PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.
40 min
54
Parker Nash: How Brands Can Avoid Being Ignored
Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue. While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.
36 min
55
The Opportunity of a Lifetime: Mac Lackey
So much more than a program to exit your business, ExitDNA is about creating the OPTION. Everything can change, but when you adopt the Exit mentality you can easily improve your business on a daily basis! Whether you decide to sell your business or not, the option is there because you worked through all the little details people often miss. In this episode, Hersh Rephun chats with entrepreneur Mac Lackey about the concept of "exit" in entrepreneurship, the value of alignment in business and personal life, and the strategic importance of a brand. They also discuss the importance of planning for an exit strategy and building a community around a personal brand.
26 min
56
Marni Battista: What is the Secret to Beating O...
As CEO and founder of the Institute for Living Courageously, Marni has cultivated a research-based, personalized, and holistic system that inspires ambitious women to shed self-imposed limitations, nurture authenticity, and live life on their own terms. In this episode, Hersh Rephun chats with Marni Battista, CEO of the Institute for Living Courageously. They discuss Marni's journey, her business evolution, and the rebirth of her 'Dating with Dignity' brand. Marni also shares her advice for entrepreneurs experiencing growth plateaus.
33 min
57
Jeff Greenfield: The Truth About The Cookie Col...
With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.
33 min
58
The People-Powered World of Lori-Ann Duguay
In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk. They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.
33 min
59
Eric Zuley's Amazing Journey: Fun in Branding, ...
In this episode, Hersh Rephun chats with Eric Zuley about his journey into the world of music and entertainment, his transition into branding, and the FUN side of business! They delve into product placement, monetizing content, and the model of EZway TV. Trust in brand building and Zuley's favorite aspects of working in PR are also explored. Plus: Freestyle Rapping!
46 min
60
Who Am I? CEOs, Luxury Brands, and More Ask Kel...
In this episode, Hersh Rephun and Kelly Lundberg delve into a topic that is dear to both of their hearts: personal brand strategy. They discuss the vital role of personal branding in business growth, the unique aspects of personal branding DNA, and how language and routine contribute to it. If you want to learn something new about YOUR personal brand, take Kelly's Quiz! https://kelly-fjns9c1j.scoreapp.com Learn more about Kelly Lundberg https://kellylundbergofficial.com Want to know more about her business Brand YOU Creators https://brandyoucreators.com
33 min
61
Your Social Sherpa, Shaily Hakimian: "What do y...
Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka "Your Social Sherpa." I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard. We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals. For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking - from coaching 200+ women on how to get business using LinkedIn to working with over a dozen business owners through one-on-one sessions helping them reinvest in their own marketing.
29 min
62
A Date with Kimmy Seltzer
Welcome to Part I of my date with Kimmy Seltzer! With passion, first-hand experience, tough love, and lots of resilience, Kimmy found purpose in guiding high achievers to build explosive confidence to create a gateway to love, prosperity, and ultimately happiness. In Part I, we hear about Kimmy's "Red Dress Moment," and since then she's been helping others conquer their fears so they can be seen, be valued, and be truly confident in dating, style, and life. In addition to being a Confidence Therapist, Dating Strategist & Image Expert. Kimmy is a speaker at National Matchmaking Conferences, eHarmony, Neutrogena, The Guild at Universal, UCLA, and iDate.
25 min
63
Vinnie Potestivo Brings his Winning Methods to ...
Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase "YES, BRAND Method" when referring to how I work with clients...and this seemed like the right homage to his way with branding!
42 min
64
It Takes Big Hair and a Big Heart to Impact You...
At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living. This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long. Free Gift: https://www.bit.ly/walk2wealthgift
38 min
65
Passion & Community (with a Side of SaaS) Drive...
Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests. In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.
26 min
66
Nancy Erickson - "The Book Professor" - Takes B...
How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor." Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started the award-winning nonfiction publishing house, Stonebrook Publishing.
28 min
67
The Reigning Underdog Champion of the World: Ph...
High-performers and serial-success builders listen up! Phil Pelucha is the kind of expert you wanna keep talking to, and as I watched this interview again, I realized I gotta pick up the phone and get me some more Phil! An internationally renowned Celebrity Entrepreneur Business & Sports Consultant best known for 'Billionaires in Boxers,' Phil (aka the Underdog Champion of the World) is famous for his ability to take your business from Unknown to Unrivaled and his highly publicized long-term ambition to own Liverpool FC.
37 min
68
What Archetype Are You? Get Some BRAND Therapy ...
In this episode, Hersh Rephun chats with Yamilca Rodriguez about the essence of personal and B2C branding. They delve into the concept of personal brand archetypes, discuss the importance of maintaining professionalism, and explore who's ready to build a personal brand. Rodriguez shares her personal journey and vision for the future of personal branding.
24 min
69
Tony Whatley is 365 Driven and a 24/7 Lover of ...
In this episode, Hersh Rephun is joined by Tony Whatley. They discuss the intersection of comedy and business, the pursuit of success, and the importance of self-investment. They delve into public speaking versus improv, engage in an improv skit, and debate veganism. Tony also shares his current projects, views on technology, and advice for aspiring business people.
45 min
70
There's No F*cking Around with Dr. Amanda Barri...
In this episode, Hersh Rephun and Dr. Amanda Barrientez delve into the fear money mindset, the NFA money formula, and the role of unconscious programming. They discuss three common money blocks and examine subconscious beliefs that affect attitudes towards money. The episode also highlights Dr. Barrientez's book "I'm a Money Magnet" and the importance of branding in business growth.
22 min
71
Get Commercial Directing Film Schooled by Maste...
Some people have so much knowledge to share, it can't be condensed into a single course, talk, or workshop. Jordan Brady - one of the goodest good guys - has at least placed his deep, deep trove of experience under one roof - Commercial Directing Film School. It's super-nichey -- he doesn't teach general filmmaking, or develop longform projects -- and that's how he likes it. He's currently known for shooting cars & celebs in the context of comedy-dialogue. His handbook - Commercial Directing Voodoo - is a must, as is his long-running podcast RESPECT THE PROCESS, where guests like Judd Apatow, Adam McKay, and lots of heavy-hitting ad bizzers congregate to shoot the sh*t about shooting commercials.
64 min
72
30 Minutes to Fitness with 9Round Founder Shann...
"Motivation follows action," says Shannon “The Cannon” Hudson, Founder and CEO of 9Round Franchising, LLC, the world’s largest kickboxing fitness franchise. Shannon trained in martial arts as a boy, and was motivated to become an IKF Light Middleweight Kickboxing World Champion. We talk about action and motivation in business, and how - along with his wife, Heather “The Hero” Hudson - he opened the first 9Round in 2008, growing the company to over 500 locations open and operating in 20 different countries around the world.
26 min
73
Making an Asset Out of Yourself for a Fantastic...
We're living longer, and retiring later (if at all), but that doesn't mean we're not evolving! More likely, we're figuring out what to do NEXT. Stephanie Hayes, host of the Real People, Real Business podcast, is the founder of the Entrepreneurial Offramp - a pathway for established business owners to move from revenue to wealth, and to plan an eventual exit from their business. Most business owners think an exit is only for Silicon-Valley startups, or venture-funded product companies, but in reality, they've actually created value already, and with a few tweaks, they can start leveraging that value and multiply it over time.
23 min
74
Rapidly Growing with William Harris and Elumynt
It's amazing how much ground you can cover without an agenda! Join me and my guest, William Harris, Founder & CEO of growth agency Elumynt, as we surf across AR, VR, AI, URLs, and our species' mission to Mars. Here's a Chapter Guide for the less whimsical: 00:00 - Springing into Action 6:45 - William is a Smarty Pants 7:20 - Mission to Mars? 9:15 - Across the Metaverse 12:19 - Who Left the VR/AR/AI On? 14:45 - To Grandmother's House We Go 20:00 - URLs & Branding in your Elumynt
25 min
75
It'll Be Smooth Sailing This Season with Lyndsa...
Season 2 of the YES, BRAND podcast begins with Lyndsay Phillips, CEO and Captain of Smooth Sailing Business Growth and Smooth Business Podcasting. She is a Content Marketing & Podcast expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System. But first, I want to welcome our Joint Venture partner for this season! When you do a podcast about branding, typical sponsorships won't do. I waited an entire season to begin a partnership with a company and an individual I was CERTAIN would serve our audience of entrepreneurs, business owners, and others who are BUILDING and DEVELOPING their brands.So, please welcome Numerus Capital to the family!
24 min