YES, BRAND with Hersh Rephun

Personal Brand Builder and Strategist Hersh Rephun talks to the brilliant peeps behind the best indie brands going. Diving deep, YES, BRAND also focuses on the Personal aspect of Personal Branding.

YES, BRAND is a companion podcast to TRUTH TASTES FUNNY, which is inspired by his personal development journey through Peak Performance, Meditation, and Quantum Consciousness.

What links these two shows is the fact that no matter the role your play in life or business, or the absurdity of the situation in which you find yourself, you must EMBRACE THE TRUTH in order to SELL THE TRUTH!

Business
Marketing
Entrepreneurship
51
Bri Seeley on Mindful Success, Brand Identity, ...
My guest today, Bri Seeley, is an entrepreneurial success designer who works with women to create the next level of success from the inside out. Her methods combine subconscious activations, habit formation, bespoke strategy and accountability to help them become the profitable entrepreneur they see in their dreams.
52 min
52
Douglas Dotan on AI's Role in Patient Safety an...
Part of our 'Brand Voice Runway' series, this is Hersh's interview with Douglas Dotan, whose mother died from septicaemia. The condition was misdiagnosed as her having a heart attack; had she been diagnosed and treated with antibiotics in a timely manner she probably would have recovered. She suffered multiple-organ failure and he watched her pass away. Having served as a pilot in the Israel Air Force and as a professional Air Safety Investigator, Douglas turned his attention to improving patient safety.
39 min
53
Bree Noble on Sustainable Music Careers and Div...
Part of our 'Brand Voice Runway' series, this is Hersh's interview with Bree Noble, who quit her corporate job as a Director of Finance to pursue music. After a successful run as a touring singer/songwriter, Bree founded Women of Substance Radio to promote quality female artists in all genres. She hosts the Profitable Musician Show Podcast where she teaches musicians how to tap into multiple streams of income.
27 min
54
Roy Vella Explains AI to Humans
Today, Hersh's guest is Roy Vella, CEO of Next CoLabs. He's a Global Executive (CEO / CRO / CCO) and Stanford JD/MBA who makes sense of AI for the rest of us. Known as a solid revenue leader, serial innovator and growth driver, Roy's the one to get it done by creating and amplifying the go-to-market efforts of impactful companies.
35 min
55
Tony Richardson on Harley's Treats, Canine Nutr...
In this episode of Yes Brand, Tony Richardson shares his inspiring journey from a 24-year U.S. Army veteran to the founder of Harley's Treats USA, a natural dog treats company. Richardson details the personal motivations behind his venture, including caring for his German shepherd, Buddy, a Marine Corps reject injured in Afghanistan. He explains the adoption of natural, holistic approaches learned in Europe to improve pet health.
41 min
56
Intentional Living and Success Frameworks with ...
"I recorded this interview before I'd met Tom in person or been on the Marketer's Cruise," notes Hersh Rephun of his sit-down with Tom Beal, aka "The Simplifier." "It made me an instant fan, so by the time we got to know each other on the ship, I was starstruck."
48 min
57
Sarah St John on Launching Podcasts, AI Impact,...
Sarah St John, entrepreneur and podcaster, shares her journey and insights on launching a new podcast. She discusses her podcast production agency, PodPlanet, the impact of AI on the industry, and the importance of branding. Sarah also introduces her new podcast courses and how to differentiate multiple brands.
30 min
58
Brian Gregory and the YES Test for Brand Success
Brian Gregory - who sits down with Hersh on YES, BRAND - is the creator of The YES! TEST, a breakthrough tool for small businesses, media firms, consultants and marketing agencies that's fast and simple to use. The answer is obvious... YES to BOTH!
41 min
59
Networking Secrets with Donnie Boivin
Donnie Boivin is a highly successful entrepreneur, author, and podcaster. As the CEO of three thriving companies, Success Champion Networking, Badass Business Summit, and Champions Table Mastermind, he is a proven leader in the business community.
40 min
60
Unlocking Brilliance with Andrew Kap Through Gr...
Hersh chats with Andrew Kap about harnessing the power of gratitude and overcoming fear. They delve into Andrew's journey writing "The Last Law of Attraction Book," his new book "Just Feel Good," and discuss his 90-day and 30-day programs. Plus, insights on learning from business mistakes and following inspiration.
37 min
61
In Dialogue with Jaclyn Whitt on Faith-Based Sc...
Jaclyn Whitt is a screenwriter, specializing in the Family Friendly and Faith-based genres. Whether the subject matter calls for comedy or drama, Jaclyn has always preferred to tell stories in script form (she has this in common with Hersh!). She received accolades on the uniqueness of her characters and their voices, as well as the complex dynamics of their relationships. Dialogue is her strength and she loves to tighten your script or offer suggestions of how to approach complex issues and scenarios.
41 min
62
Mushrooms, Cannabis, and Comedy with Robert Joh...
Robert Johnson is the founder & CEO of premium mushroom product company Mycroboost and supplements manufacturer Custom Capsule Consultants. He's a cannabis and hemp industry veteran, health product expert, psychedelic advocate and seasoned entrepreneur with a 20-year track record of launching successful startup businesses in new and emerging markets. His pioneering product innovations and keen insights into the future of the health marketplace have made him a sought-after consultant, conference speaker, and op-ed contributor. His bylines cannabis, hemp, Delta 8, kratom, and mushrooms of all kinds have appeared in Rolling Stone, Cannabis Industry Daily, MG Magazine, Natural Products Insider, Nutraceuticals World, Nutritional Outlook, and Green Entrepreneur.
34 min
63
Customer Retention and AI with the One & Only J...
This week, Hersh sits down with author, speaker, and customer retention expert Joey Coleman. They dive into the importance of customer and employee relationships. They discuss Joey's new book, his transition from law to business, and the impact of AI on business relationships.
33 min
64
Shereen Thor: How Pain, Joy, & Laughter Birthed...
Shereen is a Keynote Speaker and Executive Coach with over seventeen years of experience. As a former comedian, her style uniquely inspires employees, managers, and leaders to source solutions from within and develop executive presence.
49 min
65
Neurodiversity in Education and Organizations w...
If you are a team leader who understands that attracting and leveraging untapped Neurodivergent talent is the best approach to accelerating their success and navigating their challenges, you should sit down with Meghan Bonde, whose current focus is training and onboarding “for all kinds of minds.”
27 min
66
Brad Axelrad: Set Your Brand Free
Join Hersh as he chats with Brad Axelrad, a seasoned consultant, marketing strategist, podcast host, and event producer with over a decade of remarkable achievements. Throughout his illustrious career, he orchestrated over 200 live events featuring top thought and business leaders, as well as bestselling authors. With a proven track record of delivering results, he serve as a catalyst for individuals seeking to break through barriers and achieve their desired levels of success.
23 min
67
Mind Game Marketing and Strategic Thought Leade...
Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.
32 min
68
Riding the Marketing Freight Train with Jimmy B...
Jimmy Boheler, is the Founder of Freight Train Marketing. As a dedicated advocate for small business success, he and his business specialize in helping entrepreneurs secure the financial resources they need to fuel growth and expansion.
23 min
69
PJ Pereira is Anything But Artificial
PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.
40 min
70
Parker Nash: How Brands Can Avoid Being Ignored
Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue. While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.
36 min
71
The Opportunity of a Lifetime: Mac Lackey
So much more than a program to exit your business, ExitDNA is about creating the OPTION. Everything can change, but when you adopt the Exit mentality you can easily improve your business on a daily basis! Whether you decide to sell your business or not, the option is there because you worked through all the little details people often miss. In this episode, Hersh Rephun chats with entrepreneur Mac Lackey about the concept of "exit" in entrepreneurship, the value of alignment in business and personal life, and the strategic importance of a brand. They also discuss the importance of planning for an exit strategy and building a community around a personal brand.
26 min
72
Marni Battista: What is the Secret to Beating O...
As CEO and founder of the Institute for Living Courageously, Marni has cultivated a research-based, personalized, and holistic system that inspires ambitious women to shed self-imposed limitations, nurture authenticity, and live life on their own terms. In this episode, Hersh Rephun chats with Marni Battista, CEO of the Institute for Living Courageously. They discuss Marni's journey, her business evolution, and the rebirth of her 'Dating with Dignity' brand. Marni also shares her advice for entrepreneurs experiencing growth plateaus.
33 min
73
Jeff Greenfield: The Truth About The Cookie Col...
With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.
33 min
74
The People-Powered World of Lori-Ann Duguay
In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk. They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.
33 min
75
Eric Zuley's Amazing Journey: Fun in Branding, ...
In this episode, Hersh Rephun chats with Eric Zuley about his journey into the world of music and entertainment, his transition into branding, and the FUN side of business! They delve into product placement, monetizing content, and the model of EZway TV. Trust in brand building and Zuley's favorite aspects of working in PR are also explored. Plus: Freestyle Rapping!
46 min