The Kerry Barrett Show

Unlock your on-camera potential with this show! Boost visibility, engage audiences, fully leverage the lens and drive sales. Join Kerry Barrett, an Emmy award-winning broadcast journalist, for insights on maximizing your VIQ (that's Video IQ). Explore more at www.KerryBarrett.com. And if you want to know how bad you are on camera... really, take the quiz here.

Business
Entrepreneurship
26
Episode 18: Digital Marketing Careers and Educa...
In this episode, digital marketing expert Matt Bailey joins host Kerry Barrett to discuss the ins and outs of social media advertising. Matt explains how social networks add posts and ads to users' feeds, even if they don't actually appear on the screen, and how these impressions are counted. He shares his journey from working in agencies to starting his own successful agency and eventually transitioning to training. Matt emphasizes the importance of education in marketing departments and offers valuable insights into the world of digital marketing. Tune in to gain a deeper understanding of social media advertising and its impact on businesses. Places to follow up with Matt: Website: sitelogicmarketing.com/ Twitter: twitter.com/MattBaileysays LinkedIn: linkedin.com/in/mattbaileysitelogic/
34 min
27
Episode 17: Digital Strategies in the Auto Worl...
Glenn Lundy is a highly accomplished individual with a diverse range of skills and experiences. He is a devoted husband and a proud father of eight children. He has dedicated the past 25 years of his life to the automotive industry and has built a reputation as a respected professional in the field. As an author, Glenn has written several books sharing his knowledge and expertise and helping people unlock their full potential. He is a sought-after motivational speaker, using his experiences to inspire and encourage others to achieve their goals. In addition to his successful career, Glenn is also the founder of the 800% Elite Automotive Club, a membership-based organization for people in the automotive space. He also hosts a daily morning show called “The 800% Club”, where he shares his insights and knowledge to help people all around the world “Unlock Their Full Potential”. On this episode of the Kerry Barret Show, Glenn Lundy shares his incredible journey from growing a car dealership 800% to becoming a motivational speaker and working with dealership owners and general managers across North America. Lundy explains how using social media to tell a compelling story played a crucial role in attracting talented employees and customers from out of town. He also discusses how he identified the need for leadership training in the automotive industry and became the only person offering this type of program. Lundy's unique approach and expertise have made a significant impact on dealership growth and success.
43 min
28
Episode 16: Women in Business with Melissa Minc...
In this episode, I'm delighted to be joined by Melissa Minchala, a certified digital strategist. We discuss the distinct challenges that women face in male-focused entrepreneurial spaces. Our conversation dives into topics like imposter syndrome, authenticity, and the journey of first-generation entrepreneurs. Together, we explore the significance of a supportive community in reshaping the business world. Join us for an insightful conversation.
26 min
29
Episode 15: How to Grow Your Real Estate Busine...
In this podcast, Matt Cavanaugh shares his insights on growing a real estate business to seven figures. He highlights the significance of lead generation and finding strategies that fit an agent's personality and market. The podcast touches on the different factors that impact lead generation success, such as market fundamentals and individual strengths. Matt also discusses the use of personality assessments to help agents determine their ideal lead-generation approach.
19 min
30
Episode 14: Trends in Selling with Bill Caskey
In this podcast, host Kerry Barrett interviews sales coach and trainer Bill Caskey. They discuss the common mistakes and misconceptions about selling, emphasizing the importance of creating an environment where both the customer and the salesperson benefit. They also touch on the need for unlearning outdated sales techniques and retraining individuals to approach sales more effectively.
39 min
31
Episode 13:Tech Entrepreneurship and Real Estat...
In this podcast episode, Zev Fredius, a business and real estate expert discusses his background in technology and real estate, and how he combined the two to create successful real estate brokerages. He shares his journey of realizing the value of investing in real estate and using technology to grow and scale his business. Zev also talks about how he leveraged technology to stand out in a competitive market.
32 min
32
Episode 12: The Origins of Fear
In this episode, we explore the origins of fear and how it manifests in various situations, including public speaking. We discuss the deep-rooted fear of being judged, rejected, and experiencing lowered status. We reference a study that revealed public speaking as the number one fear, even surpassing death. The episode concludes by assuring listeners that they are not alone in experiencing this fear and that it affects many individuals. TIMESTAMPS [00:01:24] Fear of public speaking. [00:06:00] The fear of being seen. [00:09:01] Overcoming fear of public speaking. [00:14:14] Reframing nervousness as excitement. [00:21:01] Eye contact connection on video. Resources mentioned Jerry Sienfield Talks About Public Speaking & Death
22 min
33
Episode 11: The Importance of Eye Contact in Video
The Kerry Barret Show: Importance of Eye Contact in Video In this episode, Kerry emphasizes the power of video and on-camera communication for establishing authority and credibility. She discusses the importance of eye contact in creating a connection with viewers, particularly when presenting on camera. Drawing from her background in news broadcasting, Kerry explains that the camera lens acts as the viewer's eye, and making eye contact with it is crucial for effective communication. She also highlights the relevance of this concept across various platforms, such as virtual keynotes, internal and external communications, landing page videos, social media, and more. TIMESTAMPS [00:01:08] Confusion when it comes to eye contact on video. [00:04:03] Power of eye contact for content creators. [00:05:56] Science bit of eye contact. [00:11:36] Replicate normal patterns of conversation on camera. [00:14:47] Know like factor. [00:15:14] Practise on how to establish eye connection. Resources mentioned Platonic: How the Science Of Attachment Can Help You Make and Keep Friends
18 min
34
Episode 10: Creating Your Own Digital Show with...
In this episode, host Kerry Barrett is joined by Brian Kelsey, a host, and producer with a background in the news industry. They discuss their shared experiences working with notable figures like Howard Stern and Martha Stewart, highlighting the importance of being authentic and true to oneself in hosting and creating content. They also delve into the benefits of creating your own show as a means of establishing visibility and authority in the online space.
40 min
35
Episode 9: YouTube Short Form Editing with Deve...
Deven Gillen, the Head of Business Development at Storyy, a dynamic platform designed to empower businesses and individuals to thrive on social media and YouTube, joins Kerry. Deven and Kerry dive into the rapidly evolving world of short-form video content, emphasizing the need for high-quality, authentic videos that engage audiences. The discussion extends to the impact of YouTube Shorts and other short-form video platforms on audience discovery and nurturing leads. Tune in to gain valuable insights into the world of social media, video content, and how they can work together to supercharge your business growth.
41 min
36
Episode 8: Crafting Your Media Presence: Ronica...
Ronica Cleary launched Cleary Strategies to provide public relations, media placements, & crisis management to leaders and corporations. Ronica will help you deliver your message, preserve your image, and build the skills needed to thrive in today's media climate. Cleary Strategies' clients can be seen in broadcasts, heard on podcasts & radio, and found in print. Past placements include ABC World News Tonight, Fox News, CNBC, Cheddar, Bloomberg, Forbes, Fox Business, Entrepreneur, GLAMOUR, countless local programs, and many, many more. Prior to launching Cleary Strategies, Ronica had a successful career in television journalism where she reported on programming that aired in some of the most competitive media markets in America: New York City, Philadelphia, and Washington, DC. Most recently she worked as a White House Correspondent for Fox 5 in Washington, DC, and hosted a Sunday morning political talk show, "Fox 5 On The Hill."
37 min
37
Episode 7: Chris Bogue Part 2 How to Use Video ...
Join us with Chris Bogue Part 2. Ever wondered how humor can amp up your sales videos? Chris, creator of "The Complete Guide to Selling on Video", gives us the inside scoop. We delve into video's role in post-Covid sales and the evolving world of B2B marketing. If you're skeptical about video in sales, Chris might just change your mind. Listen in! 🎥🎙️ #salessuccess #videoinsales
30 min
38
Episode 6: Video Trends, Funnel Tricks & Crafti...
Today's episode features the amazing Stetson Patton, the powerhouse behind "Socially Stetson." If you want to conquer social media, she's the go-to expert! From top-notch strategies to account management, she's a true master. ​ In this episode, Stetson shares her own experiences and background in musical theater and public speaking, emphasizing the need to overcome the fear and comparison trap mindset that often holds people back from embracing video as a communication tool. ​ Join the conversation about strategic posting and boosting engagement. Stetson's tips on utilizing Instagram stories as an authenticity-building tool and maintaining an online presence are game-changers. ​ Don't miss this episode! ​ Happy listening!
38 min
39
Episode 5: Humor and Sales Video with Chris Bogue
Chris Bogue coaches people to create mercifully short video content for business. He is the creator of the Complete Guide to Selling on Video, a digital course on video prospecting for sales. He is also a sketch comedy writer and host of Chris Sells His Soul on LinkedIn Live. Join Kerry Berret as she and Chris talk about Humor and Sales Video.
32 min
40
Episode 4: Being real and relatable
In this episode, I talk about what it is that makes somebody authentic, real, the Relatability Index and basically why and how relatability is important in leadership, business, communication and getting buy-in from your employees or your content.
21 min
41
Episode 3: The Importance of Building Your Ow...
In this week's episode of the Kerry Barrett Show, we've got an incredible guest, Ryan Harbison, who's a true expert in personal branding and messaging! Ryan's gonna reveal some game-changing strategies on how to effectively leverage your personal brand to create messages that truly connect with your audience. Discover the ins and outs of LinkedIn as he also introduces the Dollar 80 strategy, a clever approach to connecting with relevant individuals within your industry. Learn how to make the most of it to expand your network and establish meaningful connections. Get ready to rock your brand! Grab your headphones, tune in now. #PersonalBranding #MessagingExpert #KerryBarrettShow #LinkedIn #SocialMediaMarketing #BrandStrategy
26 min
42
Episode 1: Showing Up On Camera
Welcome to the Kerry Barrett Show, hosted by yours truly, Kerry Barrett! This podcast is your ultimate destination for learning how to show up comfortably, confidently, and compellingly on camera. But that's not all – we'll also explore various aspects of social media, video marketing, and video strategy, covering everything from content creation to media opportunities, course creation, and audience growth.
15 min
43
Episode 2: How Small Business Owners Can Effect...
🎙️ Tune in to the latest episode of the Kerry Barrett Show! 🎧 Join Kerry and special guest Laura, the owner and founder of FikaMediaHouse, as they unlock the secrets of social media success for small business owners. In this episode, they shine a spotlight on Instagram, revealing how you can harness its power to grow your business. Dive into the world of video marketing and uncover the strategies that can supercharge your sales cycle. Laura shares the "know, like, and trust" factor and provides actionable tips for creating compelling video content tailored to each stage of the customer journey. Don't miss out on this valuable episode packed with practical tips and expert advice. 🚀
41 min
44
Episode 13: Pam Aungst Cronin "How to Use SEO t...
<p>“You don’t want people finding your website on a Google search, clicking on it and then going right back to Google because it wasn’t what they wanted. Google can see that behavior as a sign that your website wasn’t what they wanted. You want to avoid that. Video can help them stay longer.”
46 min
45
Episode 12: Chelsey Pendock "How to Create a Gr...
<p>“You would want to be the face of the ad because well you want to position yourself as the expert. You are the one. You want to be selling yourself.” -Chelsey Pendock
39 min
46
Episode 11: Alex Schauer " The power of video f...
<p>“Every one of those takes that I made that day, all 117 of them.. Translated to thousands of dollars a take in revenue for my business.” - Alex Schauer
40 min
47
Episode 10: Jeremy Weber "How to Create a Great...
<p>“I’m going to run it live, and then once I get it nailed, I’m going to package it evergreen and scale it up.”
53 min
48
Episode 9: Ronica Cleary "PR 101"
<p>“I recently put a pitch out with a client responding to a major news event with an Instagram video. The booker wasn’t familiar with my client. But it was a way of showing, these are not just the three talking points, but the way he’s going to talk about it. The booker loved it. ‘I love his energy, I love what he’s saying. Let’s book him.” - Ronica Cleary
46 min
49
Episode 8: Justin Guarini "How to Understand Pe...
<p>“When you first start something, you’re going to suck. (Cut out my part)... and that is the wall that stops most people from achieving the success that they desire and deserve and have worked so hard for.” -Justin Guarini
61 min
50
Episode 7 - Mary Henderson: How to turn your se...
<p>“The key word is scalability. I think we need to look at it from the point of commercialization. Most of my clients are creating programs that sell for 10, 20, 50 or $70,000.”- Mary Henderson
38 min