The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

News
News Commentary
Business
51
Inside one of the most unexpected hits in NZ media
Shepherdess founder Kristy McGregor joins Duncan Greive to delve into Shepherdess' evolution from a rural women’s magazine to a multi-platform media venture, exploring how it fosters community and creativity while navigating the challenges of independent media.
28 min
52
Mass cuts at TVNZ – but are they enough? And NZ...
Glen Kyne joins Duncan Greive to discuss TVNZ’s newsroom restructuring, Frances Cook’s fallout with NZME, and the implications of Trump’s election on big tech and legacy media.
39 min
53
The non-endorsements, the fate of 1News.co.nz a...
Anna Rawhiti-Connell joins Duncan Greive to discuss Jeff Bezos’ decision to halt the practise of endorsements at the Washington Post, TVNZ’s backtrack on 1news.co.nz and worrying signals from small publishers from around NZ.
40 min
54
How The Spinoff's Top 100 NZ TV shows list was ...
Senior writer Alex Casey joins Duncan Greive to talk through the Top 100 NZ TV shows project, what it says about us as a country, and why this is a particularly poignant moment to do this.
29 min
55
What does Sky's big win with Max mean?
Glen Kyne joins Duncan Greive to discuss Sky’s new deal with Max, why it's great for Sky now, and what risks it contains for the future.
37 min
56
An aggressive Substack moves to the heart of th...
Substack co-founder Hamish McKenzie joins Duncan Greive to discuss Substack’s latest moves, its relationship with legacy media and whether it can become a “new economic engine for culture” across all mediums without risking total enshittification.
48 min
57
A new character enters the scene at NZ on Air, ...
The Spinoff’s editor-at-large Toby Manhire joins Duncan Greive to discuss SXSW and the launch of Auckland FC, and what each says about the vitality of Sydney and Auckland.
44 min
58
Where to now for TVNZ?
Glen Kyne joins Duncan to discuss TVNZ’s proposal to shut down 1news.co.nz, what it implies about the future of the business, and other ways it might save $30m and provide a pathway to a sustainable future.
34 min
59
Motion Sickness on their wild journey from Dune...
Motion Sickness founder and executive creative director Sam Stuchbury and head of strategy Hilary Ngan Kee join Duncan Greive to talk about the company's unconventional journey, the radically changing nature of the ad industry, and how local independents compete and often win against giant multinational groups.
41 min
60
Google threatens to abandon news in NZ. What co...
Glen Kyne joins Duncan Greive to discuss Google’s threats to abandon news in NZ and what the stakes are and suggest a possible compromise. Then, they look at the end of Stuff Audio, and why it makes sense, even if Stuff staff must be exhausted by all this change.
32 min
61
Could live events be the TV commercials of the ...
CMO of Spark, Matt Bain, joins Duncan Greive to talk about the difference between brand and and retail, reflect on Spark's recent Game Arena event, and explain why a live show can replace a TVC at the heart of a modern marketing campaign.
35 min
62
What the hell happened to traffic? + Stuff's pi...
Anna Rawhiti-Connell joins Duncan Greive as they do a deep dive into the changing nature and shape of social platforms.
51 min
63
Have advertisers forgotten how to build brands?
James Hurman, founder of Previously Unavailable, joins Duncan Greive this week to unpack his book, Future Demand.
46 min
64
More cuts at TVNZ, more growth at RNZ – is the ...
Glen Kyne returns to join host Duncan Greive to discuss a pair of different stories which seem to head to the same conclusion.
33 min
65
The man in charge of an era-defining rugby righ...
NZ Rugby Commercial CEO Craig Fenton joins Duncan Greive to discuss the evolving landscape of New Zealand sports and how he envisions other teams following in the footsteps of the All Blacks.
65 min
66
Assessing two tough years in screen production ...
Tamar Münch joins Duncan Greive to discuss the challenges facing screen and news media – and how they intertwine.
49 min
67
Did Spark win its big gaming event? Plus Nielse...
Duncan Greive reflects on the week in media that was, including the ambitious Spark Game Arena Live and conflicting reports from NZME and Stuff claiming the number one spot in print and digital readership.
29 min
68
NZME and TVNZ’s contrasting fortunes and the gl...
Toby Manhire joins Duncan Greive on The Fold to discuss the week in media, highlighted by the contrasting fates of NZME and TVNZ.
50 min
69
Spotify's data alchemist explains the mysteries...
Former data alchemist for Spotify Glenn McDonald joins Duncan Greive to discuss how Spotify does (and doesn’t) work for artists, and why the music streaming service doesn’t stretch your listening habits.
47 min
70
NZ on Air's Where are the Audiences 2024 specia...
The Spinoff's Ātea editor Liam Rātana joins Duncan Greive to dissect NZ on Air's Where are the Audiences 2024.
33 min
71
A new documentary on the national rugby team du...
Producer, director and showrunner Robyn Paterson joins Duncan Greive to discuss the changing shape of disability storytelling, and the potential merger of the film commission and NZ on Air.
35 min
72
Stuff's CEO is gone, TVNZ eyes a paywall and sp...
Duncan Greive and Glen Kyne discuss the bombshell announcement that Laura Maxwell is leaving Stuff, with owner Sinead Boucher to take over in the interim.
36 min
73
Is the Film Commission / NZ on Air merger now i...
Glen Kyne joins Duncan Greive to discuss the appointment of Graeme Mason to chair the NZ Film Commission board, some worrying signs out of US cable, the X advertiser lawsuit and the remarkable run of Susan Wojcicki at YouTube.
37 min
74
How NZ film's b-grade outlaw king ended up maki...
Film producer and director Ant Timpson joins Duncan Greive to discuss his new release feature 'Bookworm', the state of the movie industry in Aotearoa, and his journey from the obscure fringes of film to the family-friendly mainstream.
38 min
75
Netflix is in a category of one, ThreeNews wobb...
Glen Kyne joins Duncan Greive to discuss earnings season in big tech media, with particularly noteworthy results for Meta and Netflix.
29 min