How JCDecaux is unlocking creative advertising ...
Duncan Greive is joined by Victoria Parsons from JCDecaux NZ and Peter Pynter from Neuro-Insight to discuss marketing, insights and the human brain.
33 min
2
Cracking the code: making news work for Gen Z w...
The media industry is obsessed with how to reach young people, often concluding that Gen Z is "fickle" and unreachable. But The Spinoff's social first explainer series, Now You Know, is proving otherwise.
39 min
3
Lightning round: Six quick takes on Grenon-NZME...
Glen Kyne rejoins Duncan Greive to smash through six of the biggest stories in media, all in six minutes or less (at least in theory).
42 min
4
Charlie Kirk and Tom Phillips show boundary col...
Two tense topics have dominated this week's news. Anna Rawhiti-Connell joins Duncan Greive to discuss the assassination of right-wing activist Charlie Kirk and the swirl of rumours surrounding Tom Phillips, the Marokopa father who died last week after three years on the run with his children.
47 min
5
Results season! Breaking down and picking a win...
35 min
6
System1's Andrew Tindall on myths and truths in...
System1’s Andrew Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells.
31 min
7
Sky CEO Sophie Moloney on the NZ rugby and Thre...
Sky CEO Sophie Moloney joins Duncan Greive to discuss the immense challenges of her last five years in charge, and why things are finally looking up.
53 min
8
RNZ’s Paul Thompson on that bombshell radio report
The longest-tenured leader in New Zealand media joins Duncan Greive on The Fold for a frank discussion about the state of RNZ.
44 min
9
Monopod: on the Sky-NZ Rugby deal, RNZ’s radio ...
Duncan Greive goes solo to dig into the Sky-NZ Rugby deal, the recent report into RNZ National and the exodus of writers from Substack.
42 min
10
The one local media form defying gravity
Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media.
35 min
11
Neil Finn on the broken promise of the internet...
Neil Finn joins Duncan Greive to discuss the complex relationship between music and the internet, the issues with algorithmic discovery and the ideas behind MUFGAL, his latest creative endeavour.
39 min
12
NZ on Air funds reality TV now?
Glen Kyne joins Duncan Greive to discuss the shock revelation that NZ on Air will support Celebrity Treasure Island and The Traitors NZ’s return to our screens.
31 min
13
How a new history of NZ pop music reveals media...
Gareth Shute joins Duncan Greive to discuss his new book, Songs From the Shaky Isles, that looks into the artists who have shaped our pop charts.
43 min
14
What happened when advertising decided it could...
Brand strategy consultant Eugene Healy joins The Fold ahead of his talk at Media Spotlight 2025, to discuss the risks for brands who flirt with social activism.
31 min
15
Why is Epstein suddenly everywhere, and what do...
Anna Rawhiti-Connell joins Duncan Greive to discuss the way social media conspiracy theories have started to dominate the institutional media in the US, and ask what the local equivalents might be.
36 min
16
Emergency pod! On Sky buying Three – and what i...
Glen Kyne joins Duncan Greive on an emergency edition of The Fold to discuss Sky's move to buy the New Zealand assets of Discovery NZ, including Three and ThreeNow.
27 min
17
Can Netflix's run last forever? Plus Substack's...
Duncan Greive and Glen Kyne dig into another incredible quarter for Netflix, what’s next for Substack and the end of the Auckland Transport saga.
42 min
18
How Auckland FC aced (almost) everything – incl...
Nick Becker joins Duncan Greive on The Fold to talk about the decision to let a documentary crew film Auckland FC’s first season, how to build fan engagement and delve into the complexities of reach versus reward in sports rights.
38 min
19
The biggest media stories no one is talking about
Glen Kyne joins Duncan Greive on The Fold to discuss a clutch of curiously under-covered stories which suggest major changes coming to streaming entertainment and news publishing.
45 min
20
The double radio life of BrianFM's mysterious o...
BrianFM founder Andrew Jeffries joins Duncan Greive to share how BrianFM has grown into a fan favourite station, despite breaking all the rules of commercial radio.
47 min
21
TVNZ turns to sport – will it turn away from Sh...
Glen Kyne joins Duncan Greive to recap the big takeaways from a new interview with TVNZ CEO Jodie O’Donnell.
40 min
22
Why festivals are failing as live music is boom...
Campbell Smith joins Duncan Greive to discuss the current state of live music, while explaining his decision to wind down his management career, and his involvement with the campaign to turn Western Springs into a permanent music venue.
54 min
23
Bauer, five years after part II: The Listener a...
Are's NZ GM Stuart Dick and The Listener's editor Kirsty Cameron join Duncan Greive on The Fold to talk about bringing those magazines back to life, and how Cameron revived a title which had lost its way at times in the Bauer years. The second of a two part series looking at the independent publications.
41 min
24
Bauer, five years after part I: Ensemble, Here ...
Duncan Greive is joined by Rebecca Wadey and Zoe Walker Ahwa, founders of Ensemble to discuss lifestyle media and first joining then leaving Stuff. The first of a two part series looking at the independent publications.
59 min
25
Emergency Pod, part II: Inside the final showdo...
Duncan Greive sits down with Anna Rawhiti-Connell immediately after attending the NZME ASM in central Auckland, where he witnessed the conclusion to an epic three month saga involving Canadian billionaire Jim Grenon.