Working with a new client is exciting - there are so many possibilities, and opportunities to tell new stories and try new things. But to start on the right foot you need a strategic plan - and that is something that is often overlooked.

Content Note: There are a couple of curse words in brand names I mention in this episode!

User-generated content is an amazing part of your social media efforts, and most of us have some kind of system to monitor and manage our mentions on the different platforms.

What can we learn from Justice Ruth Bader Ginsberg as professionals and as human beings?

Sometimes dificult, challenging or even damaging things can happen to a brand through no fault of thier own. These days, a crisis isn't an "if" it's a "when" - so on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to tell when a crisis is brewing, and how to prepare.

Last fall, we released an episode about the importance of diversifying your income, and we thought that going into the fall of this uniquely challening year would be a good time to revisit it. Enjoy!

In this month's last Agency Leadership cross post, Gini Dietrich and Chip Griffin talk about getting extra help for your business in the form of virtual assistants, sites like Upwork, in-house hires and other ways to relieve the burden of repetitive tasks.

In this cross-post from the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk about offering services like social media, community building, crisis - and maintaining some semblance of work life balance while you're at it.

In this Agency-Leadership Cross-Post, Gini Dietrich and Chip Griffin talk about non-traditional revenue models for agencies.

Please enjoy this cross-post from the Agency Leadership podcast! This month on the Spin Sucks Podcast, while we're getting ready for another school year in a pandemic, you're going to be getting cross-posts of some of my favorite episodes from the Agency Leadership podcast that I co-host with Chip Griffin. Today, we're playing a recent episode about generating new business! Enjoy!

In this week's episode Gini Dietrich talks about how to measure the results of your PESO model strategy. This can be intimidating, but communicating the successes and opportunities for further improvement to leadership and the rest of your team is a critical factor in a program that provides value over the long term.

The last piece of an integrated PESO Model program before you start measuring is authority. That's what happens when you've built a reputation for an individual or organization.

Paid media often brings to mind mascots, jingles and Super Bowl commercials - and while they are all important, they're not part of a PESO model strategy driven by communications and marketing! Today, Gini is talking about using paid media in search and social to help turn traffic into clients and customers.

It seems like every day brings with it a new social media channel or trending meme. What TikTok dance craze have you learned during the pandemic? What are we going to do about our influencer programs? Will a broom really stand up by itself on a particular day because of a hashtag trend? And what the heck is this Vero thing all about?

If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that's what Gini talks about in this week's episode of the Spin Sucks Podcast.

The role o the communicator is to adapt and evolve - the PESO model can help.

In today's episode of the Spin Sucks podcast, Gini Dietrich talks about what it means for a company to take a stand for social justice, what it can cost, and why it's absolutely necessary to do.

We can learn a lot from the world. Today, Gini talks about 5 things that you can learn from nature to pull yourself—and your career or your business—out of the pandemic.

Often, people start businesses because they're excellent at what they do, and want to have control over all parts of the process. If you're going to grow, at a certain point, you need to hire in order to grow, and that comes with it's own set of challenges.

Creating strong, engaged online communities is more important now than it has ever been - in this replay of an episode from early 2019, Gini talks about building online communities, the secret sauce of engagement, and the short and long term benefits of having one.

If you implement a full PESO Model program, complete with the full foundational work of paid, earned, shared, and owned media working together, it will be inevitable that you’ll build authority for your organization and its executives.

This is the 100th episode of the SPin Sucks Podcast! It’s been quite a ride—from a whopping 53 downloads per episode to more than a thousand today. We’ve had quite the journey together and I thought it’d be fun to celebrate by taking a walk down memory lane.

Fundamentally, paid media is about finding and reaching your desired audience, and driving results for your organization. When you have content that’s owned or earned, and you want more people to read, listen, or watch it—and then share it and act on it—paid media can help, even in the midst of a pandemic.

The hustle mentality isn’t right for right now—and shaming people who don’t have the time (or don’t take the supposed extra time they have) to do something new the absolute wrong thing to do.