The Spin Sucks Podcast with Gini Diet...
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
151
Break the Rules to Discover New Ideas
Sometimes breaking the rules is exactly what you need to succeed.
8 min
152
Have You Seen What's Happened Now?
That's the question we're asking each other, and ourselves every week now, and when life and work are a pressure cooker of things to worry about, Gini Dietrich wants us to remember to take care of ourselves, and shares some ideas for how to do it.
6 min
153
Be Nervous, But Also Be Ready
There is reason to be nervous about the economy, and what is going to be happening in the coming months and years. But, it's all going to be okay.
8 min
154
[REPLAY] The Differences between Marketing, C...
What drives Gini Dietrich absolutely batty? Thinking that the different elements of communication are totally different fields that stand alone. We're all communicators whether we're in email marketing or crisis communications or anything in between. Listen to this week's episode to find out why.
12 min
155
Do You Really Want To Go Viral?
Lots of companies are hoping for thier big PR break - but most companies don't have the story to make it happen - and don't really know what they'd do if it did.
8 min
156
Highlights from Muck Rack's 2022 State of PR Su...
This year's Muck Rack state of PR survey is out and it's a doozy. Gini Dietrich is breaking it down and talking about some of the highlights on this week's episode of the Spin Sucks Podcast.
8 min
157
Women Change Everything
Research shows that when women step into executive roles, profits increase. Gini Dietrich is exploring why this is on this week's episoe of the Spin Sucks Podcast.
8 min
158
Focusing on the Positive
Positive feedback is critical to the moral and motivation of your team. While it's important to give constructive criticisim when it's warranted, there's no need to find it just to balance out the good things you want to say!
8 min
159
Preparing for the Inevitable
As much as we'd like to avoid it, recessions are inevitable from time to time. The is an old adgage that advertising was a bellwether for the economy, and it's proven to be true.
15 min
160
A Conversation with Mini-Me. Happy 200th Episode!
Happy 200th Episode! Fully recovered from moving house and Covid, Gini Dietrich is celebrating 200 episodes of the Spin Sucks Podcast with a hard hitting, no holds barred conversation with superfan and tough critic, Addie Dietrich.
6 min
161
It Needs to Be a Perfect Pitch
Earned media is becoming harder and harder tog et with journalists and other gatekeepers, but is increasibly important to executive teams. Your pitches need to be on point, and this week on the Spin Sucks Podcast, Gini Dietrich is talking about how to do it.
10 min
162
Who is Responsible for Deception at the Top?
Every now and then someone comes along and runs an absolutely epic scam. How people get away with it is baffling, and yet they do - and then sometimes people like to blame PR for at least some of the fallout.
8 min
163
It All Starts with Owned Media
Every really good PESO model based plan starts with owned content as the foundation
9 min
164
Building Traction as Fast As Possible
On today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to make the process of building traction as fast and efficient as possible.
11 min
165
Make Your Social Decisions Strategically
Shared media is one of the PESO model elemtents it's easy to be wrong about - often because we feel like we should be on a particular platform without having a solid strategic reason to back that up.
6 min
166
Earned Media in the Age of the Paywall
8 min
167
Gleefully Share the Spotlight
I always say that people buy from people, and if your clients are happy to buy from - and work with - the other people on your team, it is going to be much easier to scale. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how and why to elevate your colleagues.
8 min
168
Sometimes You've Got to Pay to Play
When you get a juicy media placement - how to you leverage it? Paid media is a great way to get more out of the mentions and attention you are getting by other means, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to do that using the CAB method.
7 min
169
As the Situation Escalates
While parts of the world are in crisis, it can be difficult for communicators and companies to know what they should be talking about and how. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to communicate your ESG efforts.
7 min
170
PR Pros Behaving Badly
There's more than one reason to keep your nose clean as a communicator - but not everyone does. There are plenty of companys out there who seem to be doing their level-best to keep the reputation of the industry low.
8 min
171
Navigating the Worst Times
Sometimes, bad things happen, and how companies deal with employees going through bad things is a huge point of potential success or failure. Grief leadership is the skillset required to navigate these situations.
10 min
172
When a Good Plan Comes Together
Whether you're working for an agency, a non-profit or by yourself, you need a solid communciations plan to set expectations, define success and protect you from demands you can't (or shouldn't) meet
16 min
173
It's a Small World - Choose Your Words Carefully
You never know who you might run into - and who they might know! It's always good practice to treat other people the way you want to be treated, and that principle has potentially huge implications in your business, in your communications, and in your personal life.
11 min
174
Build Your Own Hot Streak
Sometimes we have times in our lives when we feel like we can do anything - we're creative powerhouses and nothing can stop us, and other times we feel like nothing will ever go right again.
8 min
175
[Replay] Where Does Your Knowledge Come From?
If you know what you know and what you don't know, you're doing pretty well - but do you ever think about where your knowledge and decisions are coming from, and if that information is inaccurate?
10 min