It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it's to remember you're building something that will take years to come into full effect, and your Owned Media should come first. Gini Dietrich is talking about how to set expectations for yourself and your clients on this week's episode of the Spin Sucks Podcast.

Great leaders are made, not born. Gini Dietrich dives into what it takes to become and grow as a leader worth leading.

The 2023 Edelman Future of Corporate Communications Study is out, and Gini Dietrich is breaking down the results and what they mean for you on this week's episode of the Spin Sucks Podcast.

The CMO Survey from Deloitte is out, and as you might expect - it's a mix of good and bad news. Today on the Spin Sucks Podcast, Gini is breaking down the data, and making predictions for what you'll be running into next year.

Whether or not you're a fan of Taylor Swift's music, you cannot deny that she is amazing at public relations. Gini Dietrich is talking about what Taylor Swift is getting right, from authenticity to user-generated content, this week on the Spin Sucks Podcast.

There is a certain level of success and stability you can expect with a communications professional that is using the PESO model - ad on today's episode of the Spin Sucks Podcast, Gini Dietrich is going to be talking about how and why it's a solid choice to create the authority and reputation you need in your business.

Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.

AI is making it easier and easier for people to create cold emails offering you the moon and more. Very often, these are pay to play firms who are selling what used to be called advertorials and similar placements. Gini Dietrich is talking about the reality of paying for coverage, when it might make sense and when it doesn't on this week's episode of the Spin Sucks Podcast.

When Spin Sucks first started it was called FADS: the Fight Against Destructive Spin. In today's episode of the Spin Sucks Podcast, Gini Dietrich is talking abut the early days of the blog, and what they learned about creating content that people can actually use - and that actually serves both the audience and the business.

Google Search Generative AI is coming, whether you like it or not, and that means you've got to make some changes to what kind of content you're making and how you make it.

Most organizations don't think too much about crises until they actually happen, but having a communications plan ready just in case is reputation insurance that can make a huge difference in terms of how your organization is perceived for years to come.

Futurecasting is all about identifying a range of potential outcomes or events that might impact your industry and business, and planning for the different possibilities you might have to deal with. In todays episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to get good at futurecasting, and how to integrate it into your strategy.

Workplace toxicity is caused by the action, or inaction, of leadership, and that is true whether you're working together in an office, have a hybrid setup or are fully remote. Gini Dietrich is talking about building trust and making sure that toxic culture never has a chance to settle in.

There is one thing that is critical when managing a crisis that has to happen in person and on time: saying you're sorry. This is easier for many executives in theory than practice and on today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to navigate different times of crises with empathy.

People are always looking for the easy way forward - it's kind of human nature - but it's usually not the the best choice. You will always have better results with consistent work towards longer term strategies. Gini Dietrich is talking about how and why on this week's episode of the Spin Sucks Podcast.

There is a lot going on out there, and you need to be up to date on what is happening in your industry and the world at large if you want to be a valuable strategic partner for your company and clients. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about using anti-fragile tactics to protect your business no matter what happens.

Gini Dietrich is talking about how to communicate your values as a brand, and sharing some examples of massive successes and failures in doing so on this week's episode of the Spin Sucks Podcast.

Very often, media opportunities involve providing access to members of the media - and that is a relationship that can be a little fraught. There are risks inherent in providing access to journalists and other professionals, and on this week's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to navigate the line between being open and transparent and accidentally spilling the beans on sensitive or damaging information.

It's time for society to make changes - big ones - and generative AI is going to be a huge part of that. Today on the Spin Sucks Podcast, Gini Dietrich is talking about the unintended consequences, both good and bad, that could happen as this process unfolds.

It's a fact that women are still underpaid compared to their male counterparts, and there's no one who can change it but us. One of the reasons this happens is that women are less likely to negotiate for what they are worth when taking a new role, asking for a raise or even engaging with new clients. Gini Dietrich is talking about how to do it on this week's episode of the Spin Sucks Podcast.

Perfectionism can cause problems in many different ways, and areas of your communications plan. Good and Finished is better than absolutely perfect for you, and for your team members.

In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why it's so important to always live by the golden rule. Aside from being the right thing to do for it's own sake, you never know who you're going to meet, or who they know.

It seems like everyone is having more difficulty getting media placements than they used to - the old strategies for getting earned media just aren't working any more, and that means we need to update our approach.

What does it mean for you as a professional communicator when you have to do more with less as budgets constrict? On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to navigate layoffs, hiring freezes, budget cuts and more over the next year. Now is the time to focus on what you know works.

Have you jumped on the Generative AI bandwagon yet? It can be a powerful tool to help you work more efficiently, and today on the Spin Sucks Podcast, Gini Dietrich is talking about some of the strategies you can use to get started, the latest guidelines from the PR Council, and why you really need to fact-check.