It's time to stop procrastinating - your marketing needs to be working for you, and be resilient in the face of economic shifts. Identify what is really working for you, and make sure your income is diversified enough, to weather the tides.

Gini Dietrich thinks that you should stop being afraid of contributed content, and make it an integral part of your communications strategy.

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.

A civil conversation on social media might sound like an oxymoron, but some companies have been making an effort with features that allow communicators to control the tone of conversations. Today on the Spin Sucks podcast, Gini Dietrich is talking about how to moderate your social media accounts to keep the trolls at bay.

If you want to succeed, you need a strategic plan. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to create and communicate strategic plans for your company or clients.

The best time to plant a tree is 10 years ago, and the second best time is today. A new business tree is the foundation of a relationship that can turn into clients, opportunities and professional connections... if you can stay top of mind between the time you plant and the time it bears fruit. Gini Dietrich is talking about how, today on the Spin Sucks Podcast

Most executives suck at communication, and they overlook the most powerful tool in their tool belt...the communications professional. This week on the Spin Sucks podcast, Gini Deitrich dives into a recent Axios article detailing why executives are bad communicators and what they can do about it.

There is nothing like the feeling of receiving and RFP and imagining what winning it could mean for your business. They're not always a good idea, however, and sometimes it makes the most sense to respectfully decline. This week on the Spin Sucks Podcast, Gini Dietrich is talking about RFPs, what clients expect from them, and how much it can cost just to respond.

There is a lot in communications you have to react to rather than create and control, but Owned Media is all yours. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make the most of your Owned Media.

In this week's episode of the Spin Sucks, Gini Dietrich is talking about how the PESO model can be specifically applied to the buyers journey.

On this week’s Spin Sucks podcast episode, Gini Dietrich is sharing a PESO Model™ primer: why you need it, why your communications program should evolve, how to measure it, and why executives love it.

Happy New Year! Hopefully you have had a lovely break, and you're ready to tackle a new year with new projects, new clients and piles of data to measure. Gini Dietrich is talking about what you should measure this year and why on the Spin Sucks Podcast.

You might have heard about ChatGPT - the ai engine that can answer questions and generate content. Gini Dietrich is giving a demonstration of the tool and talking about where AI writing can be helpful, and where it won't be on this week's episode of the Spin Sucks Podcast.

You never need a communications professional more than when things get really, really messy. There is a certain type of tech CEO that doesn't seem to believe they need communications counsel - and the results are going to be extremely interesting. Gini Dietrich is talking about the fall of FTX and the actions of Sam Bankman-Fried on this week's episode of the Spin Sucks Podcast.

It's always important to stay up to date on the latest data! Especially when you're building and maintaining robust and comprehensive communications plans. This week on the Spin Sucks Podcast, Gini Dietrich is looking at the results from this year's Content Marketing Institute and Marketing Profs Content Marketing Benchmarks Budget and Trends Survey.

You need to apply the same skills to your internal and external clients as you do to your broader audience and community. Gini Dietrich is talking about creating client personas on this week's episode of the Spin Sucks Podcast.

Your relationships with your clients are professional ones, but it's also important to understand them on the human level On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about some of the things you should know about your clients to create the best possible working relationships.

This week, Gini shares the four main issues many struggle with when using the Peso Model and how to effectively overcome them.

Do you remember when social media was social? Back when it was, Gini Dietrich connected with Scott Baradell and started a friendship that has lasted for years. Scott has recently published Trust Signals, and in this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing an excerpt and talking about why you should give it a read.

Having a community around your business can be a huge advantage in everything from your sales to your content marketing to your brand reputation, and in this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why that is, and how to build and nurture one.

Trust is a scarce commodity these days - but businesses have more of it than you migth expect. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the lastest Edelman Trust Barometer, and how to use owned media to be seen as a trusted source of information.

Gini discusses the differences between the praise men and women receive from their peers, colleagues, and bosses.

In PR, you have to educate your clients about what is possible, but also what is going to be the most effective in terms of earned media. That's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.

16 years ago, Gini Dietrich and her team started the Spin Sucks Blog. Enjoy this special clip episode where Gini is talking about the history of the company and members of the Spin Sucks Community talks about what it has meant to them over the years.