The Spin Sucks Podcast with Gini Diet...
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
1
AI Comments Don’t Build Relationships
In this episode, Gini Dietrich shares the “trust math” behind why AI comments backfire, how they create reputation debt, and what to do instead.
11 min
2
A PESO Model® Primer for Marketers and Communic...
Gini Dietrich explains how the PESO Model has evolved from a framework into a marketing operating system designed for today’s reality.
21 min
3
Publicity Is Dead. PR Is Not.
In this episode, Gini Dietrich separates publicity from PR, unpacks why executives often treat PR as a replaceable distribution channel, and explains what modern PR actually does in 2026.
16 min
4
The PESO Model® in 2026: Evolved, Operational, ...
In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into an operating system—one that helps senior marketers integrate AI, align teams and agencies, and measure what actually drives business outcomes.
22 min
5
The Visibility Engineering Metrics That Predict...
In this final episode of the Visibility Engineering series, Gini Dietrich breaks down three simple metrics that tell you whether your work is driving real pre-pipeline demand.
11 min
6
How to Use Proof-First Social to Engineer Visib...
Gini Dietrich shows you how to put your credibility into circulation—not by posting more, but by boosting only what your audience proves they value.
13 min
7
Building Corroboration Loops to Power Your Vis...
In this episode, Gini Dietrich explores how to build corroboration loops—the external proof points that show up in trade outlets, creator newsletters, podcasts, and partner channels, and all lead back to your best content.
17 min
8
AI Looks for Author Footprints First
In this episode of the Spin Sucks Podcast, Gini Dietrich introduces author footprints: a simple way to turn your internal subject-matter experts into visible, credible sources for both humans and AI.
14 min
9
The Fastest Path to Engineering Your Brand’s Vi...
Gini Dietrich provides a no-fluff visibility engineering sprint to help you prepare for a January launch.
14 min
10
How to Make Your Brand the Obvious Answer with ...
Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, earn analyst/AI reuse, and measure results.
17 min
11
How to Measure Brand Awareness, Trust, and Repu...
Gini Dietrich digs into how reputation becomes rank (and revenue), the metrics that prove it, and a simple PESO Model© sequence to lower your cost to convert.
19 min
12
Handling the “AI Discount” Question from Clients
In this episode, Gini Dietrich lays out a practical playbook to stop itemizing hours and start contracting standards, so you keep fees (and win bigger scopes) in the AI era.
16 min
13
How to Manage Your Brand on the Dead Internet
This week, Gini Dietrich explores the “dead internet” theory and why bots now outnumber humans online, which changes how we plan, measure, and defend our brands.
15 min
14
How to Prepare for a Bot-Created Crisis
Gini Dietrich unpacks how bot-created boycotts inflate “consensus,” jump to real influencers, and turn into costly crises.
19 min
15
The Case for a Marketing Operating System
In today’s episode, we put you in the boardroom and show exactly why the current stack can’t answer the ROI question—then we install an operating system.
14 min
16
How the PESO Model© Helps You Avoid AI Bubble B...
In this episode, Gini Dietrich explains why PESO isn’t just a model—it’s the operating system that prevents AI from becoming another overhyped, underperforming fad.
16 min
17
Why Pharma Needs the PESO Model© Now
In this episode of the Spin Sucks Podcast, Gini Dietrich explains why disclosure-heavy ads will crush acquisition costs, how competitors are already shifting to PESO Model® strategies, and what you can do now to protect your market share.
12 min
18
The Visibility Engineer’s Manifesto
In this episode of the Spin Sucks Podcast, Gini Dietrich introduces The Visibility Engineer’s Manifesto—a new operating model for comms and marketing leaders.
13 min
19
Meet Your New Buyer Persona: ChatGPT (And Its F...
In this episode, Gini Dietrich explains why AI platforms like ChatGPT, Gemini, and Perplexity are no longer just tools—they’re the gatekeepers shaping your category.
13 min
20
Structured Trust Is the New Currency of Reputation
In this episode of Spin Sucks, Gini Dietrich explains why structured trust is the new currency of reputation—and how AI tools are already encoding your brand.
19 min
21
Using the PESO Model© as Your Marketing Operati...
On this week’s Spin Sucks podcast, Gini Dietrich digs into IBM’s new CMO Revolution study and what it means for the future of marketing leadership.
17 min
22
GEO, Trust, and the PESO Model: Why It Still Wo...
PR is powering AI visibility—and communicators are more essential than ever.
14 min
23
Why Comms Pros Are the New Visibility Engineers
Your job title hasn’t changed. But your responsibilities have.
21 min
24
Why Speed Matters in Crisis Comms: Lessons from...
What do you get when you combine a Coldplay concert, a viral Kiss Cam moment, a silent startup, and Gwyneth Paltrow?
19 min
25
Invisible to AI = Invisible to Customers: The N...
In this episode of the Spin Sucks podcast, Gini Dietrich unpacks the discovery crisis—how AI is quietly reshaping the buyer journey, and what it means for brands that haven’t integrated their content strategies.
24 min