The Spin Sucks Podcast with Gini Diet...
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
251
An App for All Seasons
Essentially, an app is a piece of software on your mobile device that allows you to perform specific functions. It’s not a full program, but a tool designed to let you to certain things in certain ways. There are millions of apps in the Google Play...
13 min
252
All Roads Lead to Email
Everything you do shouldn’t be reliant on one lead nurturing tactic. Your PESO model program allows you to reach people at different times of the day or week, in their communication channel of choice. Look at email marketing as one small part of...
6 min
253
Pop-Ups - Love ‘Em or Leave ‘Em
Pop-ups may be annoying to us in the internet marketing industry, but in the real world they’re very effective. The average conversion rate for pop-ups is 3%, but can be as high as 9%. That’s significantly higher than almost any other online...
9 min
254
[Replay] Digital Declutter
It’s been about 9 months since we talked about digital decluttering. How are your resolutions faring? What have you accomplished? Did you slip off the wagon a time or to? Chances are, if you’re human, you haven’t done perfectly. But that’s...
7 min
255
#68: Dealing With Unhappy Customers - Off and O...
Dealing with customer complaints has always been a concern for businesses, and more so now with the internet and social media. You want them to come to you to solve their problems, but when they are angry they want the world to know it. Therefore, you...
13 min
256
#67: When You Don’t Like The Boss, But The Boss...
Everything we read or hear tells us that entrepreneurs should love every moment of their work. Not just love it, but be passionate about it. That’s just not true. Many entrepreneurs spend every waking hour of their day in their business believing...
12 min
257
Managing the Challenges of Vacation
Taking a vacation is important for your mental health and work-life balance. It helps you refuel your productivity and creativity. Our brains are not meant to work 24/7: we can't perform at our best when our brains are tired. Taking time off lets your...
9 min
258
#65: [REPLAY] How to Find your Authentic Brand ...
This week on the Spin Sucks podcast, we’re repaying one of our earliest episodes about brand voice. Brand voice has a huge impact on everything from blog posts and videos to your email marketing, which we discussed last week. More than anything...
13 min
259
#64: Emails that Don't Suck
Email isn’t dead! It’s a convenient way to connect with people who care about what you’re sharing. This week we’re talking email, specifically how to write great ones (that don’t suck). Email Best Practices Here are 3 of many other great...
11 min
260
#63: Coming Up With Ideas for Content
There are days when ideas come faster than you can handle, and then there are the days when every idea you come up with sucks. In today's show we are going to talk about four places you can get content ideas. Other Departments - There are smart,...
8 min
261
#62 Instagram for Business. Even Non-Visual Ones
Whether you’re spending all day scrolling your feed and doing everything for the ‘gram or have only the haziest idea that there’s a cool pictures-only Facebook the kids are using these days, Instagram is a powerhouse of a social media platform,...
10 min
262
#61 How Agencies can Outsource
When you’re running out of bandwidth with your current team, or when it seems like there are plenty of opportunities just out of your grasp if you only had some additional skill sets in the office, hiring can feel like your best option. But...
8 min
263
#60 Unbelievable Onboarding
After the deal is signed, whether it’s an employment contract or a services agreement, it’s time for onboarding. Onboarding is what you do for new clients after they begin services with you, how you start doing the work, getting to know each other...
10 min
264
#59 Sharing Your Owned and Earned Content
This week on the Spin Sucks Podcast, Gini is talking about how to integrate your owned and earned media - and get the most out of both of them. Each element of the PESO model works well alone - but you get much, much more mileage if you integrate them...
8 min
265
#58 All About Referrals
This week on the Spin Sucks Podcast, Gini talks about those special introductions, often considered the Golden Goose of running a services business. Referrals. They come directly to you. Often highly qualified and already ready to buy. The best way to...
9 min
266
#57 Customer Service - The Magic is in the Details
In this episode of the Spin Sucks Podcast, Gini talks about the work involved in providing consistently good customer service over the long haul. It starts with tieing your customer service to the big picture of your company. She covers the importance...
11 min
267
#56 How to Stay Up to Date in Your Industry
When you’re the expert, your clients, your colleagues, even your friends and family expect you to know what’s going on in your industry. And you should, of course, but communications is changing so fast, on top of the industries in which we work....
6 min
268
#55 [REPLAY] Thought Leadership: Just Another B...
Spin Sucks listeners, please enjoy this replay of last year's episode #28! When did we stop talking to each other like real people? In our industry, it’s getting hard to sort through all the hype. What’s the difference between a meaningless...
10 min
269
#54 Through the Years with Spin Sucks
We’ve been feeling a bit nostalgic since our one-year anniversary episode of the podcast. Which was a great episode, by the way. Our listeners weighed in with some of the amazing things they’ve learned! But back to this week. Coming up in...
9 min
270
#53 Video Marketing for Communications
At the end of every year, you can expect every content creator on earth to talk about trends for the coming year. And, at the end of 2018, they all said the same thing (and nothing has changed six months into the year): video. It’s all about video....
7 min
271
#52 A Year of Insights from Our Listeners
Can you believe it’s already been a year? We’ve had 52 episodes and 52 chances for our listeners to add crucial knowledge to their arsenal, from using content to being productive, and from PESO to SWOT. In today’s episode, we reached out to you,...
11 min
272
#51 Mistakes and Malice in PR
Sometimes things happen in business that leave a sour taste in your mouth. They might not be malicious or intentional, but they can still hurt you, your clients and your brand. Join us on today’s episode of the Spin Sucks Podcast, where we talk...
7 min
273
#50 Why You Should Avoid Overservicing and Over...
It doesn’t matter how clear your client proposal is, or how beautifully you design your scope of work. You’re going to get clients who are going to ask for something you aren’t selling, and you’re going to be tempted to give them what they...
8 min
274
#49 Using Systems and Automation
Let’s talk about robots. Not actual robots, for the most part, but automated tools, technologies, and systems that can take work off your desk and let you get back to what only you can do. As you grow your business, you’ll often end up working a...
8 min
275
#48 Content and the Client Lifecycle
On today’s episode, we’re talking about the customer lifecycle, and how your clients and prospects engage with you throughout this entire cycle. This is how it works: you want to attract your ideal client, sell them your offers, onboard them in...
9 min