Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
201
BREAKING NEWS: Behaviorally Rebrand with Alex Hunt
Priscilla and Alex Hunt discuss the fundaments that drove the Behaviorally rebrand.
10 min
202
Branding in 2021: Intrinsic Marketing, Ethics a...
Priscilla has a lively discussion with the co-founders of Root and River Emily Soccorsy and Justin Foster on intrinsic branding and other timely topics.
41 min
203
Growing Up in Market Research
In this episode, Priscilla McKinney showcases the unique perspectives of three 2nd generation market research professionals; Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access, Kai Fuentes of Ebony Marketing Systems
30 min
204
The 5th Annual Holiday Spectacular! Spectacular!
The whole flock joins Priscilla for the 5th Annual Little Bird Marketing Holiday Spectacular! Spectacular! Tune in for special recipes, musical merriment and the quest to find out what really is in figgy pudding.
30 min
205
Priscilla and Jon Bostock Want to Break Free
Priscilla discusses positive change and innovation with Truman's co-founder and CEO Jon Bostock
30 min
206
Insights Marketing Day 2020 Recap from Intellicast
Brian Lamar and Producer Brian discuss IMD 2020
23 min
207
Advocacy and Growth - A look at the Insights As...
2020 had a lot of lessons for everyone, and Insights Association is no exception. Melanie Courtright talks with Ashley Le Blanc about how they are moving forward to work on rebuilding and improving the world of insights.
20 min
208
Ashley and Juliana Wood Play the Long Game
Ashley Le Blanc and Juliana Wood discuss how standards help create reliable and repeatable results and less rework in the market research space.
25 min
209
Dear Priscilla: How Do I Build Relationships Re...
Priscilla gives a straight dose of insight on how to foster relationships during remote conferences.
24 min
210
Priscilla and Tiama Hanson-Drury Build a Longer...
In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata.
33 min
211
Priscilla and Ashley - 3 Email Marketing Myths ...
Priscilla and Ashley dispel three pervasive myths about email marketing, to keep you focused on the most important marketing things.
16 min
212
Priscilla and Colson Steber Look for a Needle i...
Priscilla and Colson Steber discuss the ways in which CFR and Ag Access create an insights community centered around a highly specialized sector, in addition to remote work and self improvement.
23 min
213
Priscilla and Ashley - 3 Website Metrics that A...
Website metrics are only valuable when you're measuring the right ones. In this episode, Priscilla and Ashley uncover their top 3 in website metrics.
20 min
214
Priscilla and Friends - Collaboration is the Ne...
A meeting of the minds including host and Momma Bird Priscilla McKinney, Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association, and Lisa Wilding-Brown of InnovateMR, discussing the significance and importance of collaboration across the MR space.
48 min
215
Dear Priscilla: What Gives with LinkedIn Stories?
Sometimes apps change in predictable ways - sometimes they take left turns. LinkedIn's introduction of stories surprised a lot of people, and Priscilla and Ashley get to the bottom of it.
34 min
216
Priscilla and Andy Foote Find the Missing Link ...
If you want to maximize your experience on LinkedIn, this is your episode. Priscilla and Andy Foote, Advanced LinkedIn Strategies Coach share mindset shifts that can improve add intention to your interactions.
43 min
217
Dear Priscilla: How Do I Avoid Virtual Conferen...
Digital conferences, while different from in-person conferences, can be equally exhausting. Learn tips and tricks from a couple of seasoned conference veterans on how to maximize your engagement in the digital realm.
34 min
218
Priscilla Interviews Bianca Pryor and Chrystal ...
Host and Little Bird Marketing CEO Priscilla McKinney hosts a live podcast with BET VP of Consumer Insights Bianca Pryor, and Google Head of Global Marketing Measurement Chrystal Day
50 min
219
Priscilla and Mary Martha Stasinopoulos - Fires...
During Greenbook's IIEX NA, Priscilla McKinney and Mary Martha Stasinopoulos broadcast a live episode of Ponderings from the Perch, discussing Mary Martha's role as Head of Consumer Insights at Kairos.
25 min
220
Priscilla and Courtney Williams Discuss Continu...
Momma Bird Priscilla McKinney talks with Head of Operations at QualSights, Courtney Williams about maintaining stewardship during growth and how to keep your eyes on getting better.
23 min
221
Priscilla and Mark Menig - Subjectivity of Data...
You got time to process these 32 million rows of code? No? Neither does any other human. That's why PureSpectrum utilizes machine learning for super-cool objective processing! Mark Menig and Priscilla McKinney take it out, and chop it up in this episode about data quality, subjectivity, and utilizing technology.
28 min
222
Dear Priscilla: WTF is an SSI Score?
The first thing that you need to know is that the marketing world runs on acronyms. This time, on "Dear Priscilla," fearless host Priscilla McKinney sheds light on LinkedIn's SSI Score. In a just society, Little Bird would have some sort of Myth Busters style reality TV show dedicated to demystifying cryptic acronyms and also periodically blowing stuff up. Put a pin in that thought, we'll come back to it later.
25 min
223
Priscilla and Josh Haynam Ask the Million Dolla...
Priscilla and Josh Haynam, cofounder of Interact, discuss the importance of quizzes for lead generation and building meaningful relationships with clients.
34 min
224
Dear Priscilla: Should I Be Paying for LinkedIn?
In the din and melee of the marketing convention, a shadowy figure leans close, head bowed as though in shame, and whispers: "Hey...should I be paying for LinkedIn?" The Dear Priscilla series answers the marketing questions that people are afraid to ask out loud, ranging from the embarrassingly-basic to the arcane.
29 min
225
Priscilla and Katrina Noelle - Pandemic Narrati...
Priscilla and Katrina Noelle, Principal of KNow Research, Co-Founder of Scoot Insights, and former Ponderings from the Perch guest, discuss the impact of the pandemic and what insights can be gained through it.
21 min