Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
201
Priscilla and Kristin Luck Explain Marketing St...
Priscilla and Kristin Luck pull from personal business experiences to share proven strategies that work best in times of crisis.
39 min
202
Priscilla's 3 Tools to Unify Your Team
The busier your team is, the harder it is to keep all those moving pieces connected. Check out Priscilla's top 3 tools to unify your team and keep everybody in the loop.
8 min
203
Priscilla and Friends Scrutinize Successful Mar...
The listeners have spoken, and Priscilla has listened! In this episode, hear from Noelle Emmons, Dyna Boen, and Tacie Avedikian about winning sales strategies for the market research industry.
38 min
204
Priscilla and Brad Farris Tell Head-Trash to SC...
CEO and host Priscilla and Principal Advisor at Anchor Advisors Brad Farris discuss leadership and business growth, and how to overcome the obstacles that stand in the way of business potential.
43 min
205
Priscilla and Friends Recap IIeX Europe
A vast compendium of insights from presenters and attendees at IIeX in Amsterdam, as well as conference tips. Also, this episode wins the award for most badass accents!
35 min
206
Priscilla and Kris Hull Wield the Double-Edged ...
Specialization is becoming more and more prevalent in the MR space, but it can have unintended consequences. Ipsos SVP and Senior Client Officer Kris Hull and Priscilla McKinney discuss silos, agenda, lenses and ways of thinking regarding market research.
38 min
207
Priscilla's Top 3 Overlooked Marketing Tips abo...
Priscilla shares three simple, actionable tips for podcast marketing that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own!
10 min
208
Priscilla and Sondra Brown Ask The Tough Questions
Some great market researchers have trouble turning the lens on themselves - but not Sondra Brown, founder of Market Dynamics Research Group.
46 min
209
Priscilla Talks Success A La Malcolm Gladwell's...
When talking about the road to success, don't forget to mention all the parts of the journey that sucked.
13 min
210
Priscilla and Carmen Bohoyo - Istanbul to Los A...
Priscilla chats with Carmen Bohoyo, Managing Director of Insights at Kantar about travel, strategy, making impactful sense of data, and celebration - Madrid-style.
28 min
211
Priscilla and Lucy Davison in the Conservatory ...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing President Lucy Davison talk about thought leadership's role in marketing, Insights Marketing Day, and similarities between B2C and B2B messaging.
38 min
212
Priscilla and Steve August Do Not Block the Exi...
Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August talk about the entrepreneurial adventure, scaling and exiting companies, and Steve's workshop strategy.
41 min
213
Priscilla and Adam Warner on Insights Marketing...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing Communications Director Adam Warner discuss the importance of well-researched marketing for the insights industry, and the finer points of British cuisine.
29 min
214
2019 Holiday Spectacular! Spectacular!
Take a walk in a winter wonderland with your favorite peeps in a fun-filled holiday episode featuring music, games, trivia and more!
19 min
215
Priscilla Goes Back to Bangkok
Priscilla and pals talk about insights and takeaways from the amazing IIeX AP in Bangkok. Special show intro by Greenbook's Colleen Kennedy.
24 min
216
Priscilla Gives a Shoutout to the Mentors
Little Bird Marketing President Priscilla McKinney discusses the importance of mentorship, sponsorship and talks about three business consultants that have helped shape her journey.
12 min
217
Priscilla and Emma Are On Their Best Behavior
Little Bird President Priscilla McKinney and Content Marketing Specialist Emma Hanson hit the floor at Greenbook's IIeX Behavior in Boston to talk with speakers and attendees about their takeaways.
15 min
218
Priscilla and Jill Bishop - Cultural Anthropolo...
In this episode, Priscilla chats with Jill Bishop, founder and CEO of Multilingual Connections about how her career has evolved, the joys entrepreneurship, nuanced translation and how much is the right amount of sour cream at Chipotle.
33 min
219
Priscilla is Down with CRC (Yeah You Know Me!)
The Insights Association's Corporate Research Conference in Orlando was a jam-packed knowledge-fest! In this episode, Momma Bird and Little Bird Marketing President Priscilla McKinney and Ashley LeBlanc interview fellow speakers and attendees to bring you all the best takeaways!
22 min
220
Priscilla's Top Three Technology Tools
If you're looking to make your life harder, just go ahead and skip this episode! In this episode, Momma Bird Priscilla McKinney and producer Leighton Cordell discuss Priscilla's top three pieces of technology that have made a breeze of multipreneurship!
18 min
221
Priscilla and Pals Recap Insights Marketing Day...
Maybe you were there and want to relive the glory; maybe you weren't and that's why you feel a mile low. Either way, listen to this podcast to hear highlights and takeaways from Insights Marketing Day Denver, with our special guest hosts Jamin Brazil and Brian Peterson!
23 min
222
Priscilla and Adam Jolley Do Not Pounce
Some sales people are pouncers. Some aren't. Priscilla McKinney and Adam Jolley land on the relational side of sales, which is more about developing friendships and pursuing new knowledge. In this episode, they discuss sales, podcasting, and content creation.
31 min
223
Priscilla's Top 3 Tips for a Successful Confere...
Ponderings from the Perch Host and Momma Bird Priscilla McKinney offers three expert tips to help you persist in kicking ass through the duration of conference season!
3 min
224
Priscilla and Baillie Buchanan Fight the Good F...
Priscilla McKinney and Baillie Buchanan, cofounder of Research for Good talk about the state of MR where it concerns tech, humanizing data, and working remotely.
47 min
225
Priscilla and Xenia Muntean Make A Plan With Pl...
Priscilla and Xenia Muntean discuss Planable, content management, and how to balance workflow and scheduling for social media.
41 min