Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
1
Quit Basing Multi-million Dollar Campaigns on B...
26 min
2
Collaboration is not Geography: What CMOs and C...
17 min
3
Conversational Research Panels for the Win!
31 min
4
The Truth about SEO/AEO/GEO/AIO and More
37 min
5
How Customer Insights Drive Smarter Market Segm...
27 min
6
Driving Consumer Insights from Quantitative Res...
26 min
7
The Humanity Gap: What an Expert Content Creati...
16 min
8
IIEX EU Flyover
68 min
9
Better Customer Insights Through Innovation
30 min
10
B2B Content Marketing Strategy that Wins
32 min
11
Customer Insights and the Power of Context
26 min
12
Mastering AI as a Data Quality Tool
31 min
13
The Power of Conversational Research for Custom...
24 min
14
How In-market Testing Delivers Richer Consumer ...
26 min
15
Why Most B2B Content Fails - and It's Not What ...
28 min
16
IIEX Conference Flyover Day 2
29 min
17
IIEX DC Conference Flyover Day 1
33 min
18
Building Influence with a B2B Content Marketing...
29 min
19
Quirks Chicago Flyover
45 min
20
The Leased Land Problem: Expert Advice on Audie...
19 min
21
The Mental Fitness Practice of a World Champion...
32 min
22
Stop Posting, Start Distributing
29 min
23
Deeper, Richer Customer Insights through Conver...
32 min
24
Customer Insights on Shopping Trends
36 min
25
Closing the Gap Between the CRO and the CMO
26 min