Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
1
Better Customer Insights Through Innovation
30 min
2
B2B Content Marketing Strategy that Wins
32 min
3
Customer Insights and the Power of Context
26 min
4
Mastering AI as a Data Quality Tool
31 min
5
The Power of Conversational Research for Custom...
24 min
6
How In-market Testing Delivers Richer Consumer ...
26 min
7
Why Most B2B Content Fails - and It's Not What ...
28 min
8
IIEX Conference Flyover Day 2
29 min
9
IIEX DC Conference Flyover Day 1
33 min
10
Building Influence with a B2B Content Marketing...
29 min
11
Quirks Chicago Flyover
45 min
12
The Leased Land Problem: Expert Advice on Audie...
19 min
13
The Mental Fitness Practice of a World Champion...
32 min
14
Stop Posting, Start Distributing
29 min
15
Deeper, Richer Customer Insights through Conver...
32 min
16
Customer Insights on Shopping Trends
36 min
17
Closing the Gap Between the CRO and the CMO
26 min
18
A Novel Approach to Data Quality in Consumer In...
31 min
19
4 Pillars of Customer Insights
26 min
20
What an Expert Recruiter Knows about Filling To...
29 min
21
AI's Role in Content Marketing Strategy
21 min
22
Using Customer Insights for Better Customer Exp...
23 min
23
The Interview Glow-Up: A Winning Content Market...
27 min
24
Swag that Slaps: The ROI of Good Promotional Gi...
25 min
25
When Market Research Drives Thought Leadership ...
26 min