Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
1
The Future Imagined at Mars Wrigley - An Interv...
26 min
2
Red Flags and Quick Tips for Better SEO
22 min
3
Designing for the Human Experience with Michele...
28 min
4
How to Pivot into a Successful Content Marketin...
15 min
5
The Magical World of Market Research with Maya ...
15 min
6
Marketing Collateral for Lead Generation
14 min
7
Applying Behavioral Science for Good: An Interv...
30 min
8
A UX Research Call for More Inclusion with Zoë ...
Priscilla and Zoë Glas of Lyft discuss inclusivity in UX Research.
23 min
9
SEO vs. PPC: Finding the Balance in Your Conten...
27 min
10
A Revenue Driven Approach to Data Science with ...
30 min
11
Making a Fearlessly Authentic Leader with Leade...
Kay Basi, Chief Strategy & Marketing Officer at Leaderology, approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size.
34 min
12
Dana Kim Highlights Entrepreneurship
Momma Bird Priscilla McKinney has an enlightening conversation with the CEO of Highlight, Dana Kim
27 min
13
Why the Buyer's Journey Matters
22 min
14
Dialing into Market Research Personas with Davi...
37 min
15
7 Critical Website Mistakes Most B2B Businesses...
19 min
16
Mission Leadership: Errol Doebler is Out for Su...
How does battlefield and FBI experience translate to the boardroom and all other aspects of your life? Find out in this episode!
38 min
17
Collaboration is the New Competition: Collabor...
Momma Bird Priscilla McKinney recaps and Insights Marketing Day with Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions.
43 min
18
Biz 417's Women Who Mean Business
These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A.
50 min
19
Collaboration is the New Competition: Panel wit...
Priscilla McKinney invites three of her fellow podcast hosts to discuss how competitors can work together to raise the bar.
51 min
20
Bringing Order to Chaos: The Power of Systems a...
Priscilla talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI
22 min
21
Prove You're a Pro on LinkedIn
In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on Linkedin.
14 min
22
Carlos Martinez Knows What the Pandemic Did to ...
On this episode of Ponderings from the Perch, Little Bird Marketing CEO Priscilla McKinney speaks with Fieldwork's Carlos Martinez.
14 min
23
Leading the Change with Julia Eisenberg
Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast.
20 min
24
Lisa Wilding Brown for ESOMAR Council
Priscilla has a conversation Lisa Wilding Brown, Chief Research Officer at Innovate MR regarding her current campaign as a candidate for ESOMAR Council
29 min
25
Kristin Luck for President of ESOMAR
Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers.
21 min
26
Michelle Gansle: Connecting the Research Dots f...
This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle
23 min
27
Digital Transformation & What it Means for Soci...
Digital transformation when it comes to social media offers unprecedented scale.
23 min
28
Unlocking the Magic in Others with Julie Kurd
Priscilla is joined by the head of enterprise relations at CMB, Julie Hurd
28 min
29
BREAKING NEWS: Behaviorally Rebrand with Alex Hunt
Priscilla and Alex Hunt discuss the fundaments that drove the Behaviorally rebrand.
10 min
30
Branding in 2021: Intrinsic Marketing, Ethics a...
Priscilla has a lively discussion with the co-founders of Root and River Emily Soccorsy and Justin Foster on intrinsic branding and other timely topics.
41 min
31
Growing Up in Market Research
In this episode, Priscilla McKinney showcases the unique perspectives of three 2nd generation market research professionals; Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access, Kai Fuentes of Ebony Marketing Systems
30 min
32
The 5th Annual Holiday Spectacular! Spectacular!
The whole flock joins Priscilla for the 5th Annual Little Bird Marketing Holiday Spectacular! Spectacular! Tune in for special recipes, musical merriment and the quest to find out what really is in figgy pudding.
30 min
33
Priscilla and Jon Bostock Want to Break Free
Priscilla discusses positive change and innovation with Truman's co-founder and CEO Jon Bostock
30 min
34
Insights Marketing Day 2020 Recap from Intellicast
Brian Lamar and Producer Brian discuss IMD 2020
23 min
35
Advocacy and Growth - A look at the Insights As...
2020 had a lot of lessons for everyone, and Insights Association is no exception. Melanie Courtright talks with Ashley Le Blanc about how they are moving forward to work on rebuilding and improving the world of insights.
20 min
36
Ashley and Juliana Wood Play the Long Game
Ashley Le Blanc and Juliana Wood discuss how standards help create reliable and repeatable results and less rework in the market research space.
25 min
37
Dear Priscilla: How Do I Build Relationships Re...
Priscilla gives a straight dose of insight on how to foster relationships during remote conferences.
24 min
38
Priscilla and Tiama Hanson-Drury Build a Longer...
In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata.
33 min
39
Priscilla and Ashley - 3 Email Marketing Myths ...
Priscilla and Ashley dispel three pervasive myths about email marketing, to keep you focused on the most important marketing things.
16 min
40
Priscilla and Colson Steber Look for a Needle i...
Priscilla and Colson Steber discuss the ways in which CFR and Ag Access create an insights community centered around a highly specialized sector, in addition to remote work and self improvement.
23 min
41
Priscilla and Ashley - 3 Website Metrics that A...
Website metrics are only valuable when you're measuring the right ones. In this episode, Priscilla and Ashley uncover their top 3 in website metrics.
20 min
42
Priscilla and Friends - Collaboration is the Ne...
A meeting of the minds including host and Momma Bird Priscilla McKinney, Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association, and Lisa Wilding-Brown of InnovateMR, discussing the significance and importance of collaboration across the MR space.
48 min
43
Dear Priscilla: What Gives with LinkedIn Stories?
Sometimes apps change in predictable ways - sometimes they take left turns. LinkedIn's introduction of stories surprised a lot of people, and Priscilla and Ashley get to the bottom of it.
34 min
44
Priscilla and Andy Foote Find the Missing Link ...
If you want to maximize your experience on LinkedIn, this is your episode. Priscilla and Andy Foote, Advanced LinkedIn Strategies Coach share mindset shifts that can improve add intention to your interactions.
43 min
45
Dear Priscilla: How Do I Avoid Virtual Conferen...
Digital conferences, while different from in-person conferences, can be equally exhausting. Learn tips and tricks from a couple of seasoned conference veterans on how to maximize your engagement in the digital realm.
34 min
46
Priscilla Interviews Bianca Pryor and Chrystal ...
Host and Little Bird Marketing CEO Priscilla McKinney hosts a live podcast with BET VP of Consumer Insights Bianca Pryor, and Google Head of Global Marketing Measurement Chrystal Day
50 min
47
Priscilla and Mary Martha Stasinopoulos - Fires...
During Greenbook's IIEX NA, Priscilla McKinney and Mary Martha Stasinopoulos broadcast a live episode of Ponderings from the Perch, discussing Mary Martha's role as Head of Consumer Insights at Kairos.
25 min
48
Priscilla and Courtney Williams Discuss Continu...
Momma Bird Priscilla McKinney talks with Head of Operations at QualSights, Courtney Williams about maintaining stewardship during growth and how to keep your eyes on getting better.
23 min
49
Priscilla and Mark Menig - Subjectivity of Data...
You got time to process these 32 million rows of code? No? Neither does any other human. That's why PureSpectrum utilizes machine learning for super-cool objective processing! Mark Menig and Priscilla McKinney take it out, and chop it up in this episode about data quality, subjectivity, and utilizing technology.
28 min
50
Dear Priscilla: WTF is an SSI Score?
The first thing that you need to know is that the marketing world runs on acronyms. This time, on "Dear Priscilla," fearless host Priscilla McKinney sheds light on LinkedIn's SSI Score. In a just society, Little Bird would have some sort of Myth Busters style reality TV show dedicated to demystifying cryptic acronyms and also periodically blowing stuff up. Put a pin in that thought, we'll come back to it later.
25 min
51
Priscilla and Josh Haynam Ask the Million Dolla...
Priscilla and Josh Haynam, cofounder of Interact, discuss the importance of quizzes for lead generation and building meaningful relationships with clients.
34 min
52
Dear Priscilla: Should I Be Paying for LinkedIn?
In the din and melee of the marketing convention, a shadowy figure leans close, head bowed as though in shame, and whispers: "Hey...should I be paying for LinkedIn?" The Dear Priscilla series answers the marketing questions that people are afraid to ask out loud, ranging from the embarrassingly-basic to the arcane.
29 min
53
Priscilla and Katrina Noelle - Pandemic Narrati...
Priscilla and Katrina Noelle, Principal of KNow Research, Co-Founder of Scoot Insights, and former Ponderings from the Perch guest, discuss the impact of the pandemic and what insights can be gained through it.
21 min
54
Priscilla and Rana el Kaliouby Live at IIeX Beh...
Priscilla talks about the humanization of technology with Affectiva CEO and author of Girl Decoded, Rana el Kaliouby
29 min
55
Priscilla and Michael Brenner Do a Double Take
Priscilla and Michael Brenner talk about the magic of content marketing, the importance of helping, and how individualized customer experience is pivotal.
32 min
56
Priscilla and Stephanie Robotham Live at IIeX F...
If you missed IIeX Forward, or if you just want to relive a portion of it, check out this recording of Priscilla's live podcast interview with Stephanie Robotham, CMO of Gainsight.
20 min
57
Priscilla and Sigi Hale, Ph.D. Get all Neurosci...
Priscilla and Sigi Hale talk about neuroscience and market research, and how understanding of human behavior is applicable is relevant to the private sector as well as in academia.
38 min
58
MR Leadership Week: Lenny Murphy of GreenBook, ...
Priscilla and Lenny Murphy talk about offering help, relying on data, opportunities for experimentation, and virtual conferences.
17 min
59
MR Leadership Week: AJ Keirans of Disqo
Priscilla and AJ talk about approaching sales in a way that is genuine and collaborative, embracing authenticity, LinkedIn, and glamour shots!
37 min
60
MR Leadership Week: Robert Gray of Paradigm Sample
Priscilla and Robert talk about collaboration, flexibility, partnership, and the human side of the insights industry.
21 min
61
MR Leadership Week: Rob Volpe of Ignite 360
Priscilla and Rob Volpe discuss how empathy, vulnerability, and authenticity are critical components of leadership
26 min
62
MR Leadership Week: Sarah Kotva of Fieldwork, Inc.
Priscilla and Sarah Kotva discuss the leadership that allowed Fieldwork, Inc. to continue serving its customers and retain its interconnectivity during crisis.
13 min
63
Priscilla and Jocelyn Simon Share a Moment of T...
Priscilla and Jocelyn talk about Nailbiter's platform, which partners with businesses to reveal video-documented insights about the moment of truth in consumer experience.
29 min
64
Priscilla and Ashley Put the “Fun” in Marketing...
Learn how these 5 Marketing Fundamentals can help you retain a Fonz-like coolness, regardless of what hypothetical global catastrophe this way comes.
39 min
65
Priscilla and Becky Harrison On The Importance ...
Priscilla talks with Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices. Becky gives us a glimpse into the realities of managing during a crisis.
36 min
66
MR Leadership Week: Merrill Dubrow of M/A/R/C R...
Priscilla and Merrill Dubrow discuss the "opportunity to lead" during a crisis, which is centered around authenticity and openness.
27 min
67
MR Leadership Week: Anne Brown of Gazelle Global
Priscilla and Anne Brown talk about the global impact of Covid-19 on Market Research, how the future looks as researchers face a new landscape, and the tremendous opportunity presented through consumer's desire for communication.
17 min
68
MR Leadership Week: Sandy Casey of InnovateMR
Priscilla and Sandy Casey discuss the importance of health, transparency and visibility and how those things impact her mindset as SVP of Global Supply at InnovateMR
18 min
69
MR Leadership Week: Ryan Barry of Zappi
It's MR Leadership Week! Priscilla McKinney and Ryan Barry discuss leadership, and the importance of listening and understanding. Applicable during a global pandemic, and applicable during normal life!
29 min
70
MR Leadership Week: Mario Carrasco of ThinkNow
It's MR Leadership Week! Priscilla McKinney and Mario Carrasco discuss leadership during Covid-19, the differences and similarities of crisis impact across cultures, and how the future looks for cultural understanding.
20 min
71
Priscilla and Peter Levitan - How To Be Un-Igno...
Straight-up crisis advice from two entrepreneurs who have experienced their fair share of crisis - Priscilla McKinney and Peter Levitan discuss adaptation and survival in a not-so-Darwin-y way.
40 min
72
Priscilla and Natalie Renna Celebrate Success
Priscilla talks with Fieldwork Minneapolis President Natalie Renna about success, Fieldwork's unique positioning in the market research space, and the evolution of online research.
15 min
73
Priscilla Offers LinkedIn Tips & Tricks
This episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times.
33 min
74
Priscilla and Kristin Luck Explain Marketing St...
Priscilla and Kristin Luck pull from personal business experiences to share proven strategies that work best in times of crisis.
39 min
75
Priscilla's 3 Tools to Unify Your Team
The busier your team is, the harder it is to keep all those moving pieces connected. Check out Priscilla's top 3 tools to unify your team and keep everybody in the loop.
8 min
76
Priscilla and Friends Scrutinize Successful Mar...
The listeners have spoken, and Priscilla has listened! In this episode, hear from Noelle Emmons, Dyna Boen, and Tacie Avedikian about winning sales strategies for the market research industry.
38 min
77
Priscilla and Brad Farris Tell Head-Trash to SC...
CEO and host Priscilla and Principal Advisor at Anchor Advisors Brad Farris discuss leadership and business growth, and how to overcome the obstacles that stand in the way of business potential.
43 min
78
Priscilla and Friends Recap IIeX Europe
A vast compendium of insights from presenters and attendees at IIeX in Amsterdam, as well as conference tips. Also, this episode wins the award for most badass accents!
35 min
79
Priscilla and Kris Hull Wield the Double-Edged ...
Specialization is becoming more and more prevalent in the MR space, but it can have unintended consequences. Ipsos SVP and Senior Client Officer Kris Hull and Priscilla McKinney discuss silos, agenda, lenses and ways of thinking regarding market research.
38 min
80
Priscilla's Top 3 Overlooked Marketing Tips abo...
Priscilla shares three simple, actionable tips for podcast marketing that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own!
10 min
81
Priscilla and Sondra Brown Ask The Tough Questions
Some great market researchers have trouble turning the lens on themselves - but not Sondra Brown, founder of Market Dynamics Research Group.
46 min
82
Priscilla Talks Success A La Malcolm Gladwell's...
When talking about the road to success, don't forget to mention all the parts of the journey that sucked.
13 min
83
Priscilla and Carmen Bohoyo - Istanbul to Los A...
Priscilla chats with Carmen Bohoyo, Managing Director of Insights at Kantar about travel, strategy, making impactful sense of data, and celebration - Madrid-style.
28 min
84
Priscilla and Lucy Davison in the Conservatory ...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing President Lucy Davison talk about thought leadership's role in marketing, Insights Marketing Day, and similarities between B2C and B2B messaging.
38 min
85
Priscilla and Steve August Do Not Block the Exi...
Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August talk about the entrepreneurial adventure, scaling and exiting companies, and Steve's workshop strategy.
41 min
86
Priscilla and Adam Warner on Insights Marketing...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing Communications Director Adam Warner discuss the importance of well-researched marketing for the insights industry, and the finer points of British cuisine.
29 min
87
2019 Holiday Spectacular! Spectacular!
Take a walk in a winter wonderland with your favorite peeps in a fun-filled holiday episode featuring music, games, trivia and more!
19 min
88
Priscilla Goes Back to Bangkok
Priscilla and pals talk about insights and takeaways from the amazing IIeX AP in Bangkok. Special show intro by Greenbook's Colleen Kennedy.
24 min
89
Priscilla Gives a Shoutout to the Mentors
Little Bird Marketing President Priscilla McKinney discusses the importance of mentorship, sponsorship and talks about three business consultants that have helped shape her journey.
12 min
90
Priscilla and Emma Are On Their Best Behavior
Little Bird President Priscilla McKinney and Content Marketing Specialist Emma Hanson hit the floor at Greenbook's IIeX Behavior in Boston to talk with speakers and attendees about their takeaways.
15 min
91
Priscilla and Jill Bishop - Cultural Anthropolo...
In this episode, Priscilla chats with Jill Bishop, founder and CEO of Multilingual Connections about how her career has evolved, the joys entrepreneurship, nuanced translation and how much is the right amount of sour cream at Chipotle.
33 min
92
Priscilla is Down with CRC (Yeah You Know Me!)
The Insights Association's Corporate Research Conference in Orlando was a jam-packed knowledge-fest! In this episode, Momma Bird and Little Bird Marketing President Priscilla McKinney and Ashley LeBlanc interview fellow speakers and attendees to bring you all the best takeaways!
22 min
93
Priscilla's Top Three Technology Tools
If you're looking to make your life harder, just go ahead and skip this episode! In this episode, Momma Bird Priscilla McKinney and producer Leighton Cordell discuss Priscilla's top three pieces of technology that have made a breeze of multipreneurship!
18 min
94
Priscilla and Pals Recap Insights Marketing Day...
Maybe you were there and want to relive the glory; maybe you weren't and that's why you feel a mile low. Either way, listen to this podcast to hear highlights and takeaways from Insights Marketing Day Denver, with our special guest hosts Jamin Brazil and Brian Peterson!
23 min
95
Priscilla and Adam Jolley Do Not Pounce
Some sales people are pouncers. Some aren't. Priscilla McKinney and Adam Jolley land on the relational side of sales, which is more about developing friendships and pursuing new knowledge. In this episode, they discuss sales, podcasting, and content creation.
31 min
96
Priscilla's Top 3 Tips for a Successful Confere...
Ponderings from the Perch Host and Momma Bird Priscilla McKinney offers three expert tips to help you persist in kicking ass through the duration of conference season!
3 min
97
Priscilla and Baillie Buchanan Fight the Good F...
Priscilla McKinney and Baillie Buchanan, cofounder of Research for Good talk about the state of MR where it concerns tech, humanizing data, and working remotely.
47 min
98
Priscilla and Xenia Muntean Make A Plan With Pl...
Priscilla and Xenia Muntean discuss Planable, content management, and how to balance workflow and scheduling for social media.
41 min
99
Priscilla and Jackie Rousseau-Anderson Climb Ev...
Priscilla and Jackie Rousseau-Anderson talk about business growth and scaling, measuring social metrics, and preparation for convention season!
44 min
100
Priscilla and Jeffrey Hayzlett Dance on iTunes'...
iTunes is going away and nobody seems to give a crap. But there's a reason for that, and Priscilla discusses the ramifications/lack of ramifications with C-Suite Network Chairman Jeffrey Hayzlett
42 min