Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
1
Why Market Research Technology Requires Human S...
23 min
2
Collaboration is the New Competition: A Sneak P...
26 min
3
Writing Tips for the Real World of Content Mark...
28 min
4
Brand Transformation with Emmanuel Probst
25 min
5
7th Annual Holiday Spectacular! Spectacular!
28 min
6
Colson Steber: Specialist and Generalist in the...
19 min
7
WTF about Market Research with Dan Foreman
45 min
8
Where Marketing and Market Research form a Story
18 min
9
Let's Turn Marketing Chaos into Organization
31 min
10
4 Ways you Can Digitally Transform Your Team T...
19 min
11
Dig into Tech-enabled Consumer Insights with Pa...
23 min
12
Stop Doing Email Marketing Wrong: Learn from Ha...
30 min
13
Esomar Council Elections: A Conversation with L...
23 min
14
3 Ways to Become a Better Collaborator
22 min
15
Priscilla and Ashley Went to ESOMAR and All I G...
28 min
16
Identifying a Laughably Small Step in Leadershi...
33 min
17
Trends in Market Research Approaches with Tony ...
18 min
18
Top Tips to Crush it on Social Media
22 min
19
Evaluating The Value of Your Business with Damo...
26 min
20
Get SMART: How to Attain Your Goals
21 min
21
Using AI for a Deeper Digital Transformation wi...
22 min
22
The Best Blogging Tips for Non-Writers
26 min
23
How CivicScience is Transcending Traditional Ma...
27 min
24
No Excuses: Write a Book and Build Your Brand w...
32 min
25
4 Reasons Digital Ads Are Worth the Spend
21 min
26
Special Sauce: What Makes a Good Branding Strategy
24 min
27
Flight Patterns with Fieldwork: Staying True to...
27 min
28
Flight Patterns with Fieldwork: Preparing for t...
28 min
29
Flight Patterns with Fieldwork: Being a Valuabl...
18 min
30
From DIY to DIT with Edward Staples
27 min
31
Shopper Insights for Inflationary Times with An...
28 min
32
Book Writing Doesn't Have to be Hard! Advice fr...
23 min
33
Driving Impact Through Customer Centricity with...
22 min
34
Fostering a Life of Joy with Debby Schlesinger-...
38 min
35
Not Another LinkedIn Training in Social Influence
17 min
36
The Importance of Adaptability in Market Resear...
31 min
37
How Neuroscience Enhances Behavioral Psychology...
43 min
38
Marketing for the Insights Industry with Jenn V...
27 min
39
Solving the Empathy Crisis with Rob Volpe
31 min
40
How to Fight Complacency and Be Vigilant! with ...
21 min
41
What it Means to Stay Curious in ResTech with M...
17 min
42
Getting Strategic About Account Based Marketing...
37 min
43
Social Media Strategies to Leverage for Success
14 min
44
Investing in Growth at InnovateMR with Lisa Wil...
23 min
45
Leading from Core Values with Michaela Gascon
21 min
46
Looking into the Future of Brand Strategy Optim...
24 min
47
Cheskie Rosenzweig on 2022 as the Year of Data ...
31 min
48
Tapping into Narrative Research and Behavioral ...
37 min
49
Networking Tips with Kingsley Aikins
42 min
50
Get a Growth Mindset for 2022 with Kristin Luck
46 min
51
The 6th Annual Holiday Spectacular! Spectacular!
Put the kettle on and settle down with the family for the holiday tradition that is the Little Bird Marketing Holiday Spectacular! Spectacular!
31 min
52
A Non-Boring Behavioral Economic Lesson with Me...
38 min
53
The Anatomy of a Content Marketing Plan
33 min
54
The Best of the Best with Shopper Insights Expe...
24 min
55
Strategizing for Success with Zach Frantz
24 min
56
Under Pressure? Try a Content Marketing System
18 min
57
Pushing the Boundaries of Insights with Raj Man...
24 min
58
4 Reasons People Are Ignoring Your Emails
21 min
59
4 Questions to Audit Your Website
27 min
60
An Insights Marketing Day Panel: Q&A with the S...
48 min
61
Lisa Wilding-Brown: There's a New CEO in Town
37 min
62
Making a Call for Change with Katja Cahoon
You have permission to lay down on the rug for the amount of time it takes to listen to this podcast. Do it, you'll feel better after.
42 min
63
Bridging the Gap Between Quant and Qual with Ni...
26 min
64
Navigating the Evolution of Ideal Client Personas
27 min
65
The Future Imagined at Mars Wrigley - An Interv...
26 min
66
Red Flags and Quick Tips for Better SEO
22 min
67
Designing for the Human Experience with Michele...
28 min
68
How to Pivot into a Successful Content Marketin...
15 min
69
The Magical World of Market Research with Maya ...
15 min
70
Marketing Collateral for Lead Generation
14 min
71
Applying Behavioral Science for Good: An Interv...
30 min
72
A UX Research Call for More Inclusion with Zoë ...
Priscilla and Zoë Glas of Lyft discuss inclusivity in UX Research.
23 min
73
SEO vs. PPC: Finding the Balance in Your Conten...
27 min
74
A Revenue Driven Approach to Data Science with ...
30 min
75
Making a Fearlessly Authentic Leader with Leade...
Kay Basi, Chief Strategy & Marketing Officer at Leaderology, approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size.
34 min
76
Dana Kim Highlights Entrepreneurship
Momma Bird Priscilla McKinney has an enlightening conversation with the CEO of Highlight, Dana Kim
27 min
77
Why the Buyer's Journey Matters
22 min
78
Dialing into Market Research Personas with Davi...
37 min
79
7 Critical Website Mistakes Most B2B Businesses...
19 min
80
Mission Leadership: Errol Doebler is Out for Su...
How does battlefield and FBI experience translate to the boardroom and all other aspects of your life? Find out in this episode!
38 min
81
Collaboration is the New Competition: Collabor...
Momma Bird Priscilla McKinney recaps and Insights Marketing Day with Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions.
43 min
82
Biz 417's Women Who Mean Business
These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A.
50 min
83
Collaboration is the New Competition: Panel wit...
Priscilla McKinney invites three of her fellow podcast hosts to discuss how competitors can work together to raise the bar.
51 min
84
Bringing Order to Chaos: The Power of Systems a...
Priscilla talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI
22 min
85
Prove You're a Pro on LinkedIn
In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on Linkedin.
14 min
86
Carlos Martinez Knows What the Pandemic Did to ...
On this episode of Ponderings from the Perch, Little Bird Marketing CEO Priscilla McKinney speaks with Fieldwork's Carlos Martinez.
14 min
87
Leading the Change with Julia Eisenberg
Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast.
20 min
88
Lisa Wilding Brown for ESOMAR Council
Priscilla has a conversation Lisa Wilding Brown, Chief Research Officer at Innovate MR regarding her current campaign as a candidate for ESOMAR Council
29 min
89
Kristin Luck for President of ESOMAR
Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers.
21 min
90
Michelle Gansle: Connecting the Research Dots f...
This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle
23 min
91
Digital Transformation & What it Means for Soci...
Digital transformation when it comes to social media offers unprecedented scale.
23 min
92
Unlocking the Magic in Others with Julie Kurd
Priscilla is joined by the head of enterprise relations at CMB, Julie Hurd
28 min
93
BREAKING NEWS: Behaviorally Rebrand with Alex Hunt
Priscilla and Alex Hunt discuss the fundaments that drove the Behaviorally rebrand.
10 min
94
Branding in 2021: Intrinsic Marketing, Ethics a...
Priscilla has a lively discussion with the co-founders of Root and River Emily Soccorsy and Justin Foster on intrinsic branding and other timely topics.
41 min
95
Growing Up in Market Research
In this episode, Priscilla McKinney showcases the unique perspectives of three 2nd generation market research professionals; Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access, Kai Fuentes of Ebony Marketing Systems
30 min
96
The 5th Annual Holiday Spectacular! Spectacular!
The whole flock joins Priscilla for the 5th Annual Little Bird Marketing Holiday Spectacular! Spectacular! Tune in for special recipes, musical merriment and the quest to find out what really is in figgy pudding.
30 min
97
Priscilla and Jon Bostock Want to Break Free
Priscilla discusses positive change and innovation with Truman's co-founder and CEO Jon Bostock
30 min
98
Insights Marketing Day 2020 Recap from Intellicast
Brian Lamar and Producer Brian discuss IMD 2020
23 min
99
Advocacy and Growth - A look at the Insights As...
2020 had a lot of lessons for everyone, and Insights Association is no exception. Melanie Courtright talks with Ashley Le Blanc about how they are moving forward to work on rebuilding and improving the world of insights.
20 min
100
Ashley and Juliana Wood Play the Long Game
Ashley Le Blanc and Juliana Wood discuss how standards help create reliable and repeatable results and less rework in the market research space.
25 min