Kay Basi, Chief Strategy & Marketing Officer at Leaderology, approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size.

Momma Bird Priscilla McKinney has an enlightening conversation with the CEO of Highlight, Dana Kim

How does battlefield and FBI experience translate to the boardroom and all other aspects of your life? Find out in this episode!

Momma Bird Priscilla McKinney recaps and Insights Marketing Day with Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions.

These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A.

Priscilla McKinney invites three of her fellow podcast hosts to discuss how competitors can work together to raise the bar.

Priscilla talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI

In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on Linkedin.

On this episode of Ponderings from the Perch, Little Bird Marketing CEO Priscilla McKinney speaks with Fieldwork's Carlos Martinez.

Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast.

Priscilla has a conversation Lisa Wilding Brown, Chief Research Officer at Innovate MR regarding her current campaign as a candidate for ESOMAR Council

Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers.

This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle

Digital transformation when it comes to social media offers unprecedented scale.

Priscilla is joined by the head of enterprise relations at CMB, Julie Hurd

Priscilla and Alex Hunt discuss the fundaments that drove the Behaviorally rebrand.

Priscilla has a lively discussion with the co-founders of Root and River Emily Soccorsy and Justin Foster on intrinsic branding and other timely topics.

In this episode, Priscilla McKinney showcases the unique perspectives of three 2nd generation market research professionals; Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access, Kai Fuentes of Ebony Marketing Systems

The whole flock joins Priscilla for the 5th Annual Little Bird Marketing Holiday Spectacular! Spectacular! Tune in for special recipes, musical merriment and the quest to find out what really is in figgy pudding.

Priscilla discusses positive change and innovation with Truman's co-founder and CEO Jon Bostock

Brian Lamar and Producer Brian discuss IMD 2020

2020 had a lot of lessons for everyone, and Insights Association is no exception. Melanie Courtright talks with Ashley Le Blanc about how they are moving forward to work on rebuilding and improving the world of insights.

Ashley Le Blanc and Juliana Wood discuss how standards help create reliable and repeatable results and less rework in the market research space.

Priscilla gives a straight dose of insight on how to foster relationships during remote conferences.

In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata.

Priscilla and Ashley dispel three pervasive myths about email marketing, to keep you focused on the most important marketing things.

Priscilla and Colson Steber discuss the ways in which CFR and Ag Access create an insights community centered around a highly specialized sector, in addition to remote work and self improvement.

Website metrics are only valuable when you're measuring the right ones. In this episode, Priscilla and Ashley uncover their top 3 in website metrics.

A meeting of the minds including host and Momma Bird Priscilla McKinney, Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association, and Lisa Wilding-Brown of InnovateMR, discussing the significance and importance of collaboration across the MR space.

Sometimes apps change in predictable ways - sometimes they take left turns. LinkedIn's introduction of stories surprised a lot of people, and Priscilla and Ashley get to the bottom of it.

If you want to maximize your experience on LinkedIn, this is your episode. Priscilla and Andy Foote, Advanced LinkedIn Strategies Coach share mindset shifts that can improve add intention to your interactions.

Digital conferences, while different from in-person conferences, can be equally exhausting. Learn tips and tricks from a couple of seasoned conference veterans on how to maximize your engagement in the digital realm.

Host and Little Bird Marketing CEO Priscilla McKinney hosts a live podcast with BET VP of Consumer Insights Bianca Pryor, and Google Head of Global Marketing Measurement Chrystal Day

During Greenbook's IIEX NA, Priscilla McKinney and Mary Martha Stasinopoulos broadcast a live episode of Ponderings from the Perch, discussing Mary Martha's role as Head of Consumer Insights at Kairos.

Momma Bird Priscilla McKinney talks with Head of Operations at QualSights, Courtney Williams about maintaining stewardship during growth and how to keep your eyes on getting better.

You got time to process these 32 million rows of code? No? Neither does any other human. That's why PureSpectrum utilizes machine learning for super-cool objective processing! Mark Menig and Priscilla McKinney take it out, and chop it up in this episode about data quality, subjectivity, and utilizing technology.

The first thing that you need to know is that the marketing world runs on acronyms. This time, on "Dear Priscilla," fearless host Priscilla McKinney sheds light on LinkedIn's SSI Score. In a just society, Little Bird would have some sort of Myth Busters style reality TV show dedicated to demystifying cryptic acronyms and also periodically blowing stuff up. Put a pin in that thought, we'll come back to it later.

Priscilla and Josh Haynam, cofounder of Interact, discuss the importance of quizzes for lead generation and building meaningful relationships with clients.

In the din and melee of the marketing convention, a shadowy figure leans close, head bowed as though in shame, and whispers: "Hey...should I be paying for LinkedIn?" The Dear Priscilla series answers the marketing questions that people are afraid to ask out loud, ranging from the embarrassingly-basic to the arcane.

Priscilla and Katrina Noelle, Principal of KNow Research, Co-Founder of Scoot Insights, and former Ponderings from the Perch guest, discuss the impact of the pandemic and what insights can be gained through it.

Priscilla talks about the humanization of technology with Affectiva CEO and author of Girl Decoded, Rana el Kaliouby

Priscilla and Michael Brenner talk about the magic of content marketing, the importance of helping, and how individualized customer experience is pivotal.

If you missed IIeX Forward, or if you just want to relive a portion of it, check out this recording of Priscilla's live podcast interview with Stephanie Robotham, CMO of Gainsight.

Priscilla and Sigi Hale talk about neuroscience and market research, and how understanding of human behavior is applicable is relevant to the private sector as well as in academia.

Priscilla and Lenny Murphy talk about offering help, relying on data, opportunities for experimentation, and virtual conferences.

Priscilla and AJ talk about approaching sales in a way that is genuine and collaborative, embracing authenticity, LinkedIn, and glamour shots!

Priscilla and Robert talk about collaboration, flexibility, partnership, and the human side of the insights industry.

Priscilla and Rob Volpe discuss how empathy, vulnerability, and authenticity are critical components of leadership

Priscilla and Sarah Kotva discuss the leadership that allowed Fieldwork, Inc. to continue serving its customers and retain its interconnectivity during crisis.

Priscilla and Jocelyn talk about Nailbiter's platform, which partners with businesses to reveal video-documented insights about the moment of truth in consumer experience.

Learn how these 5 Marketing Fundamentals can help you retain a Fonz-like coolness, regardless of what hypothetical global catastrophe this way comes.

Priscilla talks with Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices. Becky gives us a glimpse into the realities of managing during a crisis.

Priscilla and Merrill Dubrow discuss the "opportunity to lead" during a crisis, which is centered around authenticity and openness.

Priscilla and Anne Brown talk about the global impact of Covid-19 on Market Research, how the future looks as researchers face a new landscape, and the tremendous opportunity presented through consumer's desire for communication.

Priscilla and Sandy Casey discuss the importance of health, transparency and visibility and how those things impact her mindset as SVP of Global Supply at InnovateMR

It's MR Leadership Week! Priscilla McKinney and Ryan Barry discuss leadership, and the importance of listening and understanding. Applicable during a global pandemic, and applicable during normal life!

It's MR Leadership Week! Priscilla McKinney and Mario Carrasco discuss leadership during Covid-19, the differences and similarities of crisis impact across cultures, and how the future looks for cultural understanding.

Straight-up crisis advice from two entrepreneurs who have experienced their fair share of crisis - Priscilla McKinney and Peter Levitan discuss adaptation and survival in a not-so-Darwin-y way.

Priscilla talks with Fieldwork Minneapolis President Natalie Renna about success, Fieldwork's unique positioning in the market research space, and the evolution of online research.

This episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times.

Priscilla and Kristin Luck pull from personal business experiences to share proven strategies that work best in times of crisis.

The busier your team is, the harder it is to keep all those moving pieces connected. Check out Priscilla's top 3 tools to unify your team and keep everybody in the loop.

The listeners have spoken, and Priscilla has listened! In this episode, hear from Noelle Emmons, Dyna Boen, and Tacie Avedikian about winning sales strategies for the market research industry.

CEO and host Priscilla and Principal Advisor at Anchor Advisors Brad Farris discuss leadership and business growth, and how to overcome the obstacles that stand in the way of business potential.

A vast compendium of insights from presenters and attendees at IIeX in Amsterdam, as well as conference tips. Also, this episode wins the award for most badass accents!

Specialization is becoming more and more prevalent in the MR space, but it can have unintended consequences. Ipsos SVP and Senior Client Officer Kris Hull and Priscilla McKinney discuss silos, agenda, lenses and ways of thinking regarding market research.

Priscilla shares three simple, actionable tips for podcast marketing that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own!

Some great market researchers have trouble turning the lens on themselves - but not Sondra Brown, founder of Market Dynamics Research Group.

When talking about the road to success, don't forget to mention all the parts of the journey that sucked.

Priscilla chats with Carmen Bohoyo, Managing Director of Insights at Kantar about travel, strategy, making impactful sense of data, and celebration - Madrid-style.

Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing President Lucy Davison talk about thought leadership's role in marketing, Insights Marketing Day, and similarities between B2C and B2B messaging.

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August talk about the entrepreneurial adventure, scaling and exiting companies, and Steve's workshop strategy.

Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing Communications Director Adam Warner discuss the importance of well-researched marketing for the insights industry, and the finer points of British cuisine.

Take a walk in a winter wonderland with your favorite peeps in a fun-filled holiday episode featuring music, games, trivia and more!

Priscilla and pals talk about insights and takeaways from the amazing IIeX AP in Bangkok. Special show intro by Greenbook's Colleen Kennedy.

Little Bird Marketing President Priscilla McKinney discusses the importance of mentorship, sponsorship and talks about three business consultants that have helped shape her journey.

Little Bird President Priscilla McKinney and Content Marketing Specialist Emma Hanson hit the floor at Greenbook's IIeX Behavior in Boston to talk with speakers and attendees about their takeaways.

In this episode, Priscilla chats with Jill Bishop, founder and CEO of Multilingual Connections about how her career has evolved, the joys entrepreneurship, nuanced translation and how much is the right amount of sour cream at Chipotle.

The Insights Association's Corporate Research Conference in Orlando was a jam-packed knowledge-fest! In this episode, Momma Bird and Little Bird Marketing President Priscilla McKinney and Ashley LeBlanc interview fellow speakers and attendees to bring you all the best takeaways!

If you're looking to make your life harder, just go ahead and skip this episode! In this episode, Momma Bird Priscilla McKinney and producer Leighton Cordell discuss Priscilla's top three pieces of technology that have made a breeze of multipreneurship!

Maybe you were there and want to relive the glory; maybe you weren't and that's why you feel a mile low. Either way, listen to this podcast to hear highlights and takeaways from Insights Marketing Day Denver, with our special guest hosts Jamin Brazil and Brian Peterson!

Some sales people are pouncers. Some aren't. Priscilla McKinney and Adam Jolley land on the relational side of sales, which is more about developing friendships and pursuing new knowledge. In this episode, they discuss sales, podcasting, and content creation.

Ponderings from the Perch Host and Momma Bird Priscilla McKinney offers three expert tips to help you persist in kicking ass through the duration of conference season!

Priscilla McKinney and Baillie Buchanan, cofounder of Research for Good talk about the state of MR where it concerns tech, humanizing data, and working remotely.

Priscilla and Xenia Muntean discuss Planable, content management, and how to balance workflow and scheduling for social media.

Priscilla and Jackie Rousseau-Anderson talk about business growth and scaling, measuring social metrics, and preparation for convention season!

iTunes is going away and nobody seems to give a crap. But there's a reason for that, and Priscilla discusses the ramifications/lack of ramifications with C-Suite Network Chairman Jeffrey Hayzlett

Momma Bird Priscilla McKinney talks about the intricacies of recruitment in the market research field

Momma Bird Priscilla McKinney and Detroit Pistons Research Manager Shelly Bouren execute a perfect alley-oop slam dunk of a podcast, wherein they discuss persona development and targeting, research and data, and b-ball fans! It's literally nothing but net.

Little Bird Marketing President Priscilla McKinney and Dialsmith CEO David Paull geek out on podcasts, market research, and GaryVee.

Priscilla McKinney speaks with Eidetic Image Therapy expert Wendy Yellen about mental and emotional transformation

Priscilla McKinney and Anese Cavanaugh discuss contagious workplace culture, intentionality and authenticity

Priscilla talks with Fieldwork Denver President Nikki Darré about the role the Fieldwork plays in market research, the importance of MR industry events, employee longevity, and bangs.

Priscilla and Tricia Houston, of MMR Live, discuss the importance of experience, and how it can be designed from start to finish.

Priscilla and Nicholas discuss the innovations of the CRM, trajectory of content marketing, and how ads don't have to be annoying.

Priscilla McKinney interviews a selection of the amazing attendees of the WIRExec Retreat

Priscilla and Andy discuss a mostly-controversial blog, the purpose of which is to cast a shadow of doubt in the direction of Wordpress as a hosting service.