Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
176
MR Leadership Week: Sarah Kotva of Fieldwork, Inc.
Priscilla and Sarah Kotva discuss the leadership that allowed Fieldwork, Inc. to continue serving its customers and retain its interconnectivity during crisis.
13 min
177
Priscilla and Jocelyn Simon Share a Moment of T...
Priscilla and Jocelyn talk about Nailbiter's platform, which partners with businesses to reveal video-documented insights about the moment of truth in consumer experience.
29 min
178
Priscilla and Ashley Put the “Fun” in Marketing...
Learn how these 5 Marketing Fundamentals can help you retain a Fonz-like coolness, regardless of what hypothetical global catastrophe this way comes.
39 min
179
Priscilla and Becky Harrison On The Importance ...
Priscilla talks with Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices. Becky gives us a glimpse into the realities of managing during a crisis.
36 min
180
MR Leadership Week: Merrill Dubrow of M/A/R/C R...
Priscilla and Merrill Dubrow discuss the "opportunity to lead" during a crisis, which is centered around authenticity and openness.
27 min
181
MR Leadership Week: Anne Brown of Gazelle Global
Priscilla and Anne Brown talk about the global impact of Covid-19 on Market Research, how the future looks as researchers face a new landscape, and the tremendous opportunity presented through consumer's desire for communication.
17 min
182
MR Leadership Week: Sandy Casey of InnovateMR
Priscilla and Sandy Casey discuss the importance of health, transparency and visibility and how those things impact her mindset as SVP of Global Supply at InnovateMR
18 min
183
MR Leadership Week: Ryan Barry of Zappi
It's MR Leadership Week! Priscilla McKinney and Ryan Barry discuss leadership, and the importance of listening and understanding. Applicable during a global pandemic, and applicable during normal life!
29 min
184
MR Leadership Week: Mario Carrasco of ThinkNow
It's MR Leadership Week! Priscilla McKinney and Mario Carrasco discuss leadership during Covid-19, the differences and similarities of crisis impact across cultures, and how the future looks for cultural understanding.
20 min
185
Priscilla and Peter Levitan - How To Be Un-Igno...
Straight-up crisis advice from two entrepreneurs who have experienced their fair share of crisis - Priscilla McKinney and Peter Levitan discuss adaptation and survival in a not-so-Darwin-y way.
40 min
186
Priscilla and Natalie Renna Celebrate Success
Priscilla talks with Fieldwork Minneapolis President Natalie Renna about success, Fieldwork's unique positioning in the market research space, and the evolution of online research.
15 min
187
Priscilla Offers LinkedIn Tips & Tricks
This episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times.
33 min
188
Priscilla and Kristin Luck Explain Marketing St...
Priscilla and Kristin Luck pull from personal business experiences to share proven strategies that work best in times of crisis.
39 min
189
Priscilla's 3 Tools to Unify Your Team
The busier your team is, the harder it is to keep all those moving pieces connected. Check out Priscilla's top 3 tools to unify your team and keep everybody in the loop.
8 min
190
Priscilla and Friends Scrutinize Successful Mar...
The listeners have spoken, and Priscilla has listened! In this episode, hear from Noelle Emmons, Dyna Boen, and Tacie Avedikian about winning sales strategies for the market research industry.
38 min
191
Priscilla and Brad Farris Tell Head-Trash to SC...
CEO and host Priscilla and Principal Advisor at Anchor Advisors Brad Farris discuss leadership and business growth, and how to overcome the obstacles that stand in the way of business potential.
43 min
192
Priscilla and Friends Recap IIeX Europe
A vast compendium of insights from presenters and attendees at IIeX in Amsterdam, as well as conference tips. Also, this episode wins the award for most badass accents!
35 min
193
Priscilla and Kris Hull Wield the Double-Edged ...
Specialization is becoming more and more prevalent in the MR space, but it can have unintended consequences. Ipsos SVP and Senior Client Officer Kris Hull and Priscilla McKinney discuss silos, agenda, lenses and ways of thinking regarding market research.
38 min
194
Priscilla's Top 3 Overlooked Marketing Tips abo...
Priscilla shares three simple, actionable tips for podcast marketing that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own!
10 min
195
Priscilla and Sondra Brown Ask The Tough Questions
Some great market researchers have trouble turning the lens on themselves - but not Sondra Brown, founder of Market Dynamics Research Group.
46 min
196
Priscilla Talks Success A La Malcolm Gladwell's...
When talking about the road to success, don't forget to mention all the parts of the journey that sucked.
13 min
197
Priscilla and Carmen Bohoyo - Istanbul to Los A...
Priscilla chats with Carmen Bohoyo, Managing Director of Insights at Kantar about travel, strategy, making impactful sense of data, and celebration - Madrid-style.
28 min
198
Priscilla and Lucy Davison in the Conservatory ...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing President Lucy Davison talk about thought leadership's role in marketing, Insights Marketing Day, and similarities between B2C and B2B messaging.
38 min
199
Priscilla and Steve August Do Not Block the Exi...
Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August talk about the entrepreneurial adventure, scaling and exiting companies, and Steve's workshop strategy.
41 min
200
Priscilla and Adam Warner on Insights Marketing...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing Communications Director Adam Warner discuss the importance of well-researched marketing for the insights industry, and the finer points of British cuisine.
29 min