Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
1
Thoughts on Customer Insights and Trend Analysi...
22 min
2
How Great Market Researchers are Valuable B2B B...
29 min
3
Marketing a Premium Brand in Economic Uncertainty
33 min
4
Thoughts on Consumer Insights Leadership
27 min
5
Important Customer Insights from Rare Disease P...
29 min
6
A Story of Unemployment to Dream Job in Custome...
27 min
7
Website traffic dropping? Expert Advice for Con...
24 min
8
A Growth Strategy Framework for Effective Leade...
29 min
9
Social Media Marketing Strategy: Just a Game of...
20 min
10
Decoding the Emotional DNA of Market Research I...
22 min
11
Quirks New York Conference Flyover Day 2
38 min
12
Quirks New York Conference Flyover Day 1
39 min
13
The American Society of Trial Consultants: 2025...
20 min
14
Better Market Research Insights through Human T...
26 min
15
IIEX Amsterdam Conference FLYOVER
80 min
16
Customer Insights Under Threat: The Data Qualit...
22 min
17
An Entrepreneurial Approach to Delivering Custo...
19 min
18
Practical Advice for High-Quality Shopper Insig...
25 min
19
Algorithms, Influence, and the Illusion of Control
30 min
20
How Inclusive Research Drives Innovation and Ma...
31 min
21
How to Make Marketing Automation Work with Pers...
38 min
22
Quirks Chicago Conference Flyover Part 2
37 min
23
Quirks Chicago Conference Flyover Part 1
65 min
24
What's Empathy got to do with B2B Content Marke...
25 min
25
Content Creation Shakeup: Thinking Outside the ...
15 min