Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
176
The 6th Annual Holiday Spectacular! Spectacular!
Put the kettle on and settle down with the family for the holiday tradition that is the Little Bird Marketing Holiday Spectacular! Spectacular!
31 min
177
A Non-Boring Behavioral Economic Lesson with Me...
38 min
178
The Anatomy of a Content Marketing Plan
33 min
179
The Best of the Best with Shopper Insights Expe...
24 min
180
Strategizing for Success with Zach Frantz
24 min
181
Under Pressure? Try a Content Marketing System
18 min
182
Pushing the Boundaries of Insights with Raj Man...
24 min
183
4 Reasons People Are Ignoring Your Emails
21 min
184
4 Questions to Audit Your Website
27 min
185
An Insights Marketing Day Panel: Q&A with the S...
48 min
186
Lisa Wilding-Brown: There's a New CEO in Town
37 min
187
Making a Call for Change with Katja Cahoon
You have permission to lay down on the rug for the amount of time it takes to listen to this podcast. Do it, you'll feel better after.
42 min
188
Bridging the Gap Between Quant and Qual with Ni...
26 min
189
Navigating the Evolution of Ideal Client Personas
27 min
190
The Future Imagined at Mars Wrigley - An Interv...
26 min
191
Red Flags and Quick Tips for Better SEO
22 min
192
Designing for the Human Experience with Michele...
28 min
193
How to Pivot into a Successful Content Marketin...
15 min
194
The Magical World of Market Research with Maya ...
15 min
195
Marketing Collateral for Lead Generation
14 min
196
Applying Behavioral Science for Good: An Interv...
30 min
197
A UX Research Call for More Inclusion with Zoë ...
Priscilla and Zoë Glas of Lyft discuss inclusivity in UX Research.
23 min
198
SEO vs. PPC: Finding the Balance in Your Conten...
27 min
199
A Revenue Driven Approach to Data Science with ...
30 min
200
Making a Fearlessly Authentic Leader with Leade...
Kay Basi, Chief Strategy & Marketing Officer at Leaderology, approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size.
34 min