Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
151
Dear Priscilla: How Do I Build Relationships Re...
Priscilla gives a straight dose of insight on how to foster relationships during remote conferences.
24 min
152
Priscilla and Tiama Hanson-Drury Build a Longer...
In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata.
33 min
153
Priscilla and Ashley - 3 Email Marketing Myths ...
Priscilla and Ashley dispel three pervasive myths about email marketing, to keep you focused on the most important marketing things.
16 min
154
Priscilla and Colson Steber Look for a Needle i...
Priscilla and Colson Steber discuss the ways in which CFR and Ag Access create an insights community centered around a highly specialized sector, in addition to remote work and self improvement.
23 min
155
Priscilla and Ashley - 3 Website Metrics that A...
Website metrics are only valuable when you're measuring the right ones. In this episode, Priscilla and Ashley uncover their top 3 in website metrics.
20 min
156
Priscilla and Friends - Collaboration is the Ne...
A meeting of the minds including host and Momma Bird Priscilla McKinney, Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association, and Lisa Wilding-Brown of InnovateMR, discussing the significance and importance of collaboration across the MR space.
48 min
157
Dear Priscilla: What Gives with LinkedIn Stories?
Sometimes apps change in predictable ways - sometimes they take left turns. LinkedIn's introduction of stories surprised a lot of people, and Priscilla and Ashley get to the bottom of it.
34 min
158
Priscilla and Andy Foote Find the Missing Link ...
If you want to maximize your experience on LinkedIn, this is your episode. Priscilla and Andy Foote, Advanced LinkedIn Strategies Coach share mindset shifts that can improve add intention to your interactions.
43 min
159
Dear Priscilla: How Do I Avoid Virtual Conferen...
Digital conferences, while different from in-person conferences, can be equally exhausting. Learn tips and tricks from a couple of seasoned conference veterans on how to maximize your engagement in the digital realm.
34 min
160
Priscilla and Mary Martha Stasinopoulos - Fires...
During Greenbook's IIEX NA, Priscilla McKinney and Mary Martha Stasinopoulos broadcast a live episode of Ponderings from the Perch, discussing Mary Martha's role as Head of Consumer Insights at Kairos.
25 min
161
Priscilla Interviews Bianca Pryor and Chrystal ...
Host and Little Bird Marketing CEO Priscilla McKinney hosts a live podcast with BET VP of Consumer Insights Bianca Pryor, and Google Head of Global Marketing Measurement Chrystal Day
50 min
162
Priscilla and Courtney Williams Discuss Continu...
Momma Bird Priscilla McKinney talks with Head of Operations at QualSights, Courtney Williams about maintaining stewardship during growth and how to keep your eyes on getting better.
23 min
163
Priscilla and Mark Menig - Subjectivity of Data...
You got time to process these 32 million rows of code? No? Neither does any other human. That's why PureSpectrum utilizes machine learning for super-cool objective processing! Mark Menig and Priscilla McKinney take it out, and chop it up in this episode about data quality, subjectivity, and utilizing technology.
28 min
164
Dear Priscilla: WTF is an SSI Score?
The first thing that you need to know is that the marketing world runs on acronyms. This time, on "Dear Priscilla," fearless host Priscilla McKinney sheds light on LinkedIn's SSI Score. In a just society, Little Bird would have some sort of Myth Busters style reality TV show dedicated to demystifying cryptic acronyms and also periodically blowing stuff up. Put a pin in that thought, we'll come back to it later.
25 min
165
Priscilla and Josh Haynam Ask the Million Dolla...
Priscilla and Josh Haynam, cofounder of Interact, discuss the importance of quizzes for lead generation and building meaningful relationships with clients.
34 min
166
Dear Priscilla: Should I Be Paying for LinkedIn?
In the din and melee of the marketing convention, a shadowy figure leans close, head bowed as though in shame, and whispers: "Hey...should I be paying for LinkedIn?" The Dear Priscilla series answers the marketing questions that people are afraid to ask out loud, ranging from the embarrassingly-basic to the arcane.
29 min
167
Priscilla and Katrina Noelle - Pandemic Narrati...
Priscilla and Katrina Noelle, Principal of KNow Research, Co-Founder of Scoot Insights, and former Ponderings from the Perch guest, discuss the impact of the pandemic and what insights can be gained through it.
21 min
168
Priscilla and Rana el Kaliouby Live at IIeX Beh...
Priscilla talks about the humanization of technology with Affectiva CEO and author of Girl Decoded, Rana el Kaliouby
29 min
169
Priscilla and Michael Brenner Do a Double Take
Priscilla and Michael Brenner talk about the magic of content marketing, the importance of helping, and how individualized customer experience is pivotal.
32 min
170
Priscilla and Stephanie Robotham Live at IIeX F...
If you missed IIeX Forward, or if you just want to relive a portion of it, check out this recording of Priscilla's live podcast interview with Stephanie Robotham, CMO of Gainsight.
20 min
171
Priscilla and Sigi Hale, Ph.D. Get all Neurosci...
Priscilla and Sigi Hale talk about neuroscience and market research, and how understanding of human behavior is applicable is relevant to the private sector as well as in academia.
38 min
172
MR Leadership Week: Lenny Murphy of GreenBook, ...
Priscilla and Lenny Murphy talk about offering help, relying on data, opportunities for experimentation, and virtual conferences.
17 min
173
MR Leadership Week: AJ Keirans of Disqo
Priscilla and AJ talk about approaching sales in a way that is genuine and collaborative, embracing authenticity, LinkedIn, and glamour shots!
37 min
174
MR Leadership Week: Robert Gray of Paradigm Sample
Priscilla and Robert talk about collaboration, flexibility, partnership, and the human side of the insights industry.
21 min
175
MR Leadership Week: Rob Volpe of Ignite 360
Priscilla and Rob Volpe discuss how empathy, vulnerability, and authenticity are critical components of leadership
26 min