Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
151
The Anatomy of a Content Marketing Plan
33 min
152
The Best of the Best with Shopper Insights Expe...
24 min
153
Strategizing for Success with Zach Frantz
24 min
154
Under Pressure? Try a Content Marketing System
18 min
155
Pushing the Boundaries of Insights with Raj Man...
24 min
156
4 Reasons People Are Ignoring Your Emails
21 min
157
4 Questions to Audit Your Website
27 min
158
An Insights Marketing Day Panel: Q&A with the S...
48 min
159
Lisa Wilding-Brown: There's a New CEO in Town
37 min
160
Making a Call for Change with Katja Cahoon
You have permission to lay down on the rug for the amount of time it takes to listen to this podcast. Do it, you'll feel better after.
42 min
161
Bridging the Gap Between Quant and Qual with Ni...
26 min
162
Navigating the Evolution of Ideal Client Personas
27 min
163
The Future Imagined at Mars Wrigley - An Interv...
26 min
164
Red Flags and Quick Tips for Better SEO
22 min
165
Designing for the Human Experience with Michele...
28 min
166
How to Pivot into a Successful Content Marketin...
15 min
167
The Magical World of Market Research with Maya ...
15 min
168
Marketing Collateral for Lead Generation
14 min
169
Applying Behavioral Science for Good: An Interv...
30 min
170
A UX Research Call for More Inclusion with Zoë ...
Priscilla and Zoë Glas of Lyft discuss inclusivity in UX Research.
23 min
171
SEO vs. PPC: Finding the Balance in Your Conten...
27 min
172
A Revenue Driven Approach to Data Science with ...
30 min
173
Making a Fearlessly Authentic Leader with Leade...
Kay Basi, Chief Strategy & Marketing Officer at Leaderology, approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size.
34 min
174
Dana Kim Highlights Entrepreneurship
Momma Bird Priscilla McKinney has an enlightening conversation with the CEO of Highlight, Dana Kim
27 min
175
Why the Buyer's Journey Matters
22 min