Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
101
The 6th Annual Holiday Spectacular! Spectacular!
Put the kettle on and settle down with the family for the holiday tradition that is the Little Bird Marketing Holiday Spectacular! Spectacular!
31 min
102
A Non-Boring Behavioral Economic Lesson with Me...
38 min
103
The Anatomy of a Content Marketing Plan
33 min
104
The Best of the Best with Shopper Insights Expe...
24 min
105
Strategizing for Success with Zach Frantz
24 min
106
Under Pressure? Try a Content Marketing System
18 min
107
Pushing the Boundaries of Insights with Raj Man...
24 min
108
4 Reasons People Are Ignoring Your Emails
21 min
109
4 Questions to Audit Your Website
27 min
110
An Insights Marketing Day Panel: Q&A with the S...
48 min
111
Lisa Wilding-Brown: There's a New CEO in Town
37 min
112
Making a Call for Change with Katja Cahoon
You have permission to lay down on the rug for the amount of time it takes to listen to this podcast. Do it, you'll feel better after.
42 min
113
Bridging the Gap Between Quant and Qual with Ni...
26 min
114
Navigating the Evolution of Ideal Client Personas
27 min
115
The Future Imagined at Mars Wrigley - An Interv...
26 min
116
Red Flags and Quick Tips for Better SEO
22 min
117
Designing for the Human Experience with Michele...
28 min
118
How to Pivot into a Successful Content Marketin...
15 min
119
The Magical World of Market Research with Maya ...
15 min
120
Marketing Collateral for Lead Generation
14 min
121
Applying Behavioral Science for Good: An Interv...
30 min
122
A UX Research Call for More Inclusion with Zoë ...
Priscilla and Zoë Glas of Lyft discuss inclusivity in UX Research.
23 min
123
SEO vs. PPC: Finding the Balance in Your Conten...
27 min
124
A Revenue Driven Approach to Data Science with ...
30 min
125
Making a Fearlessly Authentic Leader with Leade...
Kay Basi, Chief Strategy & Marketing Officer at Leaderology, approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size.
34 min