Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

MR Leadership Week: Anne Brown of Gazelle Global
Priscilla and Anne Brown talk about the global impact of Covid-19 on Market Research, how the future looks as researchers face a new landscape, and the tremendous opportunity presented through consumer's desire for communication.
17 min
MR Leadership Week: Sandy Casey of InnovateMR
Priscilla and Sandy Casey discuss the importance of health, transparency and visibility and how those things impact her mindset as SVP of Global Supply at InnovateMR
18 min
MR Leadership Week: Ryan Barry of Zappi
It's MR Leadership Week! Priscilla McKinney and Ryan Barry discuss leadership, and the importance of listening and understanding. Applicable during a global pandemic, and applicable during normal life!
29 min
MR Leadership Week: Mario Carrasco of ThinkNow
It's MR Leadership Week! Priscilla McKinney and Mario Carrasco discuss leadership during Covid-19, the differences and similarities of crisis impact across cultures, and how the future looks for cultural understanding.
20 min
Priscilla and Peter Levitan - How To Be Un-Igno...
Straight-up crisis advice from two entrepreneurs who have experienced their fair share of crisis - Priscilla McKinney and Peter Levitan discuss adaptation and survival in a not-so-Darwin-y way.
40 min
Priscilla and Natalie Renna Celebrate Success
Priscilla talks with Fieldwork Minneapolis President Natalie Renna about success, Fieldwork's unique positioning in the market research space, and the evolution of online research.
15 min
Priscilla Offers LinkedIn Tips & Tricks
This episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times.
33 min
Priscilla and Kristin Luck Explain Marketing St...
Priscilla and Kristin Luck pull from personal business experiences to share proven strategies that work best in times of crisis.
39 min
Priscilla's 3 Tools to Unify Your Team
The busier your team is, the harder it is to keep all those moving pieces connected. Check out Priscilla's top 3 tools to unify your team and keep everybody in the loop.
8 min
Priscilla and Friends Scrutinize Successful Mar...
The listeners have spoken, and Priscilla has listened! In this episode, hear from Noelle Emmons, Dyna Boen, and Tacie Avedikian about winning sales strategies for the market research industry.
38 min
Priscilla and Brad Farris Tell Head-Trash to SC...
CEO and host Priscilla and Principal Advisor at Anchor Advisors Brad Farris discuss leadership and business growth, and how to overcome the obstacles that stand in the way of business potential.
43 min
Priscilla and Friends Recap IIeX Europe
A vast compendium of insights from presenters and attendees at IIeX in Amsterdam, as well as conference tips. Also, this episode wins the award for most badass accents!
35 min
Priscilla and Kris Hull Wield the Double-Edged ...
Specialization is becoming more and more prevalent in the MR space, but it can have unintended consequences. Ipsos SVP and Senior Client Officer Kris Hull and Priscilla McKinney discuss silos, agenda, lenses and ways of thinking regarding market research.
38 min
Priscilla's Top 3 Overlooked Marketing Tips abo...
Priscilla shares three simple, actionable tips for podcast marketing that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own!
10 min
Priscilla and Sondra Brown Ask The Tough Questions
Some great market researchers have trouble turning the lens on themselves - but not Sondra Brown, founder of Market Dynamics Research Group.
46 min
Priscilla Talks Success A La Malcolm Gladwell's...
When talking about the road to success, don't forget to mention all the parts of the journey that sucked.
13 min
Priscilla and Carmen Bohoyo - Istanbul to Los A...
Priscilla chats with Carmen Bohoyo, Managing Director of Insights at Kantar about travel, strategy, making impactful sense of data, and celebration - Madrid-style.
28 min
Priscilla and Lucy Davison in the Conservatory ...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing President Lucy Davison talk about thought leadership's role in marketing, Insights Marketing Day, and similarities between B2C and B2B messaging.
38 min
Priscilla and Steve August Do Not Block the Exi...
Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August talk about the entrepreneurial adventure, scaling and exiting companies, and Steve's workshop strategy.
41 min
Priscilla and Adam Warner on Insights Marketing...
Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing Communications Director Adam Warner discuss the importance of well-researched marketing for the insights industry, and the finer points of British cuisine.
29 min
2019 Holiday Spectacular! Spectacular!
Take a walk in a winter wonderland with your favorite peeps in a fun-filled holiday episode featuring music, games, trivia and more!
19 min
Priscilla Goes Back to Bangkok
Priscilla and pals talk about insights and takeaways from the amazing IIeX AP in Bangkok. Special show intro by Greenbook's Colleen Kennedy.
24 min
Priscilla Gives a Shoutout to the Mentors
Little Bird Marketing President Priscilla McKinney discusses the importance of mentorship, sponsorship and talks about three business consultants that have helped shape her journey.
12 min
Priscilla and Emma Are On Their Best Behavior
Little Bird President Priscilla McKinney and Content Marketing Specialist Emma Hanson hit the floor at Greenbook's IIeX Behavior in Boston to talk with speakers and attendees about their takeaways.
15 min
Priscilla and Jill Bishop - Cultural Anthropolo...
In this episode, Priscilla chats with Jill Bishop, founder and CEO of Multilingual Connections about how her career has evolved, the joys entrepreneurship, nuanced translation and how much is the right amount of sour cream at Chipotle.
33 min
Priscilla is Down with CRC (Yeah You Know Me!)
The Insights Association's Corporate Research Conference in Orlando was a jam-packed knowledge-fest! In this episode, Momma Bird and Little Bird Marketing President Priscilla McKinney and Ashley LeBlanc interview fellow speakers and attendees to bring you all the best takeaways!
22 min
Priscilla's Top Three Technology Tools
If you're looking to make your life harder, just go ahead and skip this episode! In this episode, Momma Bird Priscilla McKinney and producer Leighton Cordell discuss Priscilla's top three pieces of technology that have made a breeze of multipreneurship!
18 min
Priscilla and Pals Recap Insights Marketing Day...
Maybe you were there and want to relive the glory; maybe you weren't and that's why you feel a mile low. Either way, listen to this podcast to hear highlights and takeaways from Insights Marketing Day Denver, with our special guest hosts Jamin Brazil and Brian Peterson!
23 min
Priscilla and Adam Jolley Do Not Pounce
Some sales people are pouncers. Some aren't. Priscilla McKinney and Adam Jolley land on the relational side of sales, which is more about developing friendships and pursuing new knowledge. In this episode, they discuss sales, podcasting, and content creation.
31 min
Priscilla's Top 3 Tips for a Successful Confere...
Ponderings from the Perch Host and Momma Bird Priscilla McKinney offers three expert tips to help you persist in kicking ass through the duration of conference season!
3 min
Priscilla and Baillie Buchanan Fight the Good F...
Priscilla McKinney and Baillie Buchanan, cofounder of Research for Good talk about the state of MR where it concerns tech, humanizing data, and working remotely.
47 min
Priscilla and Xenia Muntean Make A Plan With Pl...
Priscilla and Xenia Muntean discuss Planable, content management, and how to balance workflow and scheduling for social media.
41 min
Priscilla and Jackie Rousseau-Anderson Climb Ev...
Priscilla and Jackie Rousseau-Anderson talk about business growth and scaling, measuring social metrics, and preparation for convention season!
44 min
Priscilla and Jeffrey Hayzlett Dance on iTunes'...
iTunes is going away and nobody seems to give a crap. But there's a reason for that, and Priscilla discusses the ramifications/lack of ramifications with C-Suite Network Chairman Jeffrey Hayzlett
42 min
Priscilla and Bob Ferro Have a Very Particular ...
Momma Bird Priscilla McKinney talks about the intricacies of recruitment in the market research field
31 min
Priscilla and Shelly Bouren Dunk On 'Em!
Momma Bird Priscilla McKinney and Detroit Pistons Research Manager Shelly Bouren execute a perfect alley-oop slam dunk of a podcast, wherein they discuss persona development and targeting, research and data, and b-ball fans! It's literally nothing but net.
36 min
Priscilla Discusses Contagious Content with Eng...
Little Bird Marketing President Priscilla McKinney and Dialsmith CEO David Paull geek out on podcasts, market research, and GaryVee.
39 min
Priscilla and Wendy Yellen Talk About Transform...
Priscilla McKinney speaks with Eidetic Image Therapy expert Wendy Yellen about mental and emotional transformation
42 min
Priscilla and Anese Cavanaugh Spread the Good V...
Priscilla McKinney and Anese Cavanaugh discuss contagious workplace culture, intentionality and authenticity
50 min
Priscilla and Nikki Darré Hold The Field
Priscilla talks with Fieldwork Denver President Nikki Darré about the role the Fieldwork plays in market research, the importance of MR industry events, employee longevity, and bangs.
32 min
The Priscilla and Tricia Houston Experience - F...
Priscilla and Tricia Houston, of MMR Live, discuss the importance of experience, and how it can be designed from start to finish.
42 min
Priscilla and Nicholas Holland Talk Hubspot
Priscilla and Nicholas discuss the innovations of the CRM, trajectory of content marketing, and how ads don't have to be annoying.
42 min
Flock Stars WIRe Miniseries 2 - Episode 2: Note...
Priscilla McKinney interviews a selection of the amazing attendees of the WIRExec Retreat
27 min
Priscilla and Andy Crestodina Are Risktakers!
Priscilla and Andy discuss a mostly-controversial blog, the purpose of which is to cast a shadow of doubt in the direction of Wordpress as a hosting service.
39 min
Flock Stars WIRe Miniseries 2: Notes From the W...
Priscilla McKinney interviews a selection of the amazing attendees of the WIRExec Retreat
21 min
Priscilla and Michael Roderick Have Unrestricte...
Momma Bird Priscilla McKinney and Small Pond Enterprises CEO Michael Roderick talk all about relationship skills, packaging, and doing things you're genuinely interested in.
40 min
Priscilla and Kahlief - Shoe Shopping Under the...
Priscilla McKinney and Google Ads Specialist Kahlief Steele discuss the nuts and bolts of Google Ads, why to use them, and how to use them.
26 min
Priscilla and Rachael O'Meara Press Pause
Priscilla and Ponderings from the Perch alumni Rachael O'Meara discuss intentionality, incremental mindset changes, and Rachael's new coaching program.
37 min
Priscilla and Ashley Teach Robots to Chat
In this episode of Ponderings from the Perch, Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages, offer sweet deals, and share pertinent information to your obviously interested customers!
39 min
Priscilla and John Lee Dumas Fell into a Burnin...
Priscilla talks with John Lee Dumas, host of the award-winning daily Entrepreneurs on Fire podcast about both entrepreneurship and podcasting - the best things!
21 min
Priscilla and Andrew Kuiler Will Only Be Impres...
In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beverage industry.
34 min
Priscilla, Ashley and Emma in Bird On The Stree...
You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over.
42 min
Priscilla and Carliz Sotelo Moore Flip Their Wigs
In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, talks with Carliz Sotelo Moore, the founder of Wigs.com about the adventures of entrepreneurship
34 min
Priscilla and Andy Crestodina Get Super Specifi...
In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, including SEO and influencer marketing - taking an in-depth look at several tactics businesses can use to improve their ranking and levels of engagement.
40 min
Priscilla and Ashley Go to Quirk's Chicago
In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of Quirk's Chicago, including: networking events, the MR Jam Band and eating french fries in bed after a long day.
52 min
Priscilla and Jamin Brazil Show How the Sausage...
This week on Ponderings from the Perch, Priscilla and fellow podcaster Jamin Brazil keep things real by pulling back curtains you weren't even supposed to know existed.
47 min
Priscilla and Ashley Demystify LinkedIn
In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney, and Content Marketing Specialist Ashley Le Blanc pop the hood of LinkedIn to reveal tips for authentic interaction.
44 min
Priscilla and Leonard Murphy Keep It Weird
In this episode, Priscilla talks to Leonard Murphy about some of the experiences that shaped his path, and the most exciting new developments in GreenBook and IIeX.
49 min
Priscilla Is Gone: Kahlief and Leighton Break T...
In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketing.
17 min
Priscilla and Sima Vasa on Tech, Podcasting and...
In this episode, Priscilla and Sima Vasa discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale.
45 min
Priscilla in London Bird on the Street
In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England.
42 min
Priscilla and Pam Didner II: The Wrath of Khan
36 min
Priscilla and Ashley Seal the Tomb of Google+
In this episode, Priscilla McKinney and Ashley Le Blanc do a quick once-over on the cause, effects, and potential side-effects of G+’s upcoming journey upon the pale horse.
12 min
Priscilla and Kelly McNelis Speak The Truth
In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis.
34 min
Priscilla Presents Bird On The Street
In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET.
12 min
Priscilla and Chris Dayley are Extremely Disrup...
47 min
Priscilla and Ashley Talk New Year Marketing Re...
26 min
Flock Stars WIRe Miniseries: Meet Brin Moore
22 min
Priscilla and Charlie Rosenbury Go Full-On Read...
44 min
Flock Stars WIRe Miniseries: Meet Lilah Koski
22 min
2018 Holiday Spectacular! Spectacular!
26 min
Priscilla, Colton, Ray, Aung and Andrew talk Dr...
38 min
Flock Stars WIRe Miniseries: Meet Dianne Gardiner
In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude.
20 min
Priscilla and Ray Poynter Leave The Past Behind
In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research.
33 min
Flock Stars WIRe Miniseries: Meet Nancy Hernon
In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate.
20 min
Priscilla and Marti Konstant Limber Up
Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile!
40 min
Flock Stars WIRe Miniseries: Meet Dyna Boen
In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata.
35 min
Priscilla and Will Leach Tackle Difficult Decis...
In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy.
36 min
Flock Stars WIRe Miniseries: Meet Sima Vasa
13 min
Priscilla and Matt Koenig Hack into the Mainframe
38 min
Flock Stars WIRe Miniseries: Meet Katrina Noelle
22 min
Priscilla and Ashley Talk Turkey, Robots and Bl...
In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging.
56 min
Flock Stars WIRe Miniseries: Meet Kristin Luck
25 min
Priscilla Gets Selfish with Sarah Marshank
In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author.
37 min
Priscilla Turns 100 in Podcast Years
61 min
Priscilla and Deirdre Breakenridge Cast a Wide Net
In this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business.
31 min
Priscilla Beats the Persona Drum
31 min
Priscilla and Maribeth Kuzmeski are Total Podca...
32 min
Priscilla Gets a New Pony
33 min
Priscilla is Not Michael Scott
34 min
Priscilla and Dana Hit the (Green) Books
In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinney interviews Dana Stanley– Director of Operations at GreenBook.
31 min
Priscilla Gets Grilled by Beck on "Take Your Ki...
26 min
Priscilla Gets Radical with Thought Leadership ...
34 min
Priscilla and Simon Dunn are "Really, Really Keen"
48 min
Priscilla and Kathrin O'Sullivan Move a Giant Ship
34 min
Priscilla and Fritz Grutzner Slay the Brand Dragon
38 min
Priscilla Reviews Lifestyle Blogging with Kyle ...
36 min
Priscilla Tries Interact - a Quiz Taking Softwa...
40 min
2017 Holiday Spectacular! Spectacular!
41 min
Priscilla Gives Matt Hayman a 5-Star Review
40 min