Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Business
Technology
Arts
276
2019 Holiday Spectacular! Spectacular!
Take a walk in a winter wonderland with your favorite peeps in a fun-filled holiday episode featuring music, games, trivia and more!
19 min
277
Priscilla Goes Back to Bangkok
Priscilla and pals talk about insights and takeaways from the amazing IIeX AP in Bangkok. Special show intro by Greenbook's Colleen Kennedy.
24 min
278
Priscilla Gives a Shoutout to the Mentors
Little Bird Marketing President Priscilla McKinney discusses the importance of mentorship, sponsorship and talks about three business consultants that have helped shape her journey.
12 min
279
Priscilla and Emma Are On Their Best Behavior
Little Bird President Priscilla McKinney and Content Marketing Specialist Emma Hanson hit the floor at Greenbook's IIeX Behavior in Boston to talk with speakers and attendees about their takeaways.
15 min
280
Priscilla and Jill Bishop - Cultural Anthropolo...
In this episode, Priscilla chats with Jill Bishop, founder and CEO of Multilingual Connections about how her career has evolved, the joys entrepreneurship, nuanced translation and how much is the right amount of sour cream at Chipotle.
33 min
281
Priscilla is Down with CRC (Yeah You Know Me!)
The Insights Association's Corporate Research Conference in Orlando was a jam-packed knowledge-fest! In this episode, Momma Bird and Little Bird Marketing President Priscilla McKinney and Ashley LeBlanc interview fellow speakers and attendees to bring you all the best takeaways!
22 min
282
Priscilla's Top Three Technology Tools
If you're looking to make your life harder, just go ahead and skip this episode! In this episode, Momma Bird Priscilla McKinney and producer Leighton Cordell discuss Priscilla's top three pieces of technology that have made a breeze of multipreneurship!
18 min
283
Priscilla and Pals Recap Insights Marketing Day...
Maybe you were there and want to relive the glory; maybe you weren't and that's why you feel a mile low. Either way, listen to this podcast to hear highlights and takeaways from Insights Marketing Day Denver, with our special guest hosts Jamin Brazil and Brian Peterson!
23 min
284
Priscilla and Adam Jolley Do Not Pounce
Some sales people are pouncers. Some aren't. Priscilla McKinney and Adam Jolley land on the relational side of sales, which is more about developing friendships and pursuing new knowledge. In this episode, they discuss sales, podcasting, and content creation.
31 min
285
Priscilla's Top 3 Tips for a Successful Confere...
Ponderings from the Perch Host and Momma Bird Priscilla McKinney offers three expert tips to help you persist in kicking ass through the duration of conference season!
3 min
286
Priscilla and Baillie Buchanan Fight the Good F...
Priscilla McKinney and Baillie Buchanan, cofounder of Research for Good talk about the state of MR where it concerns tech, humanizing data, and working remotely.
47 min
287
Priscilla and Xenia Muntean Make A Plan With Pl...
Priscilla and Xenia Muntean discuss Planable, content management, and how to balance workflow and scheduling for social media.
41 min
288
Priscilla and Jackie Rousseau-Anderson Climb Ev...
Priscilla and Jackie Rousseau-Anderson talk about business growth and scaling, measuring social metrics, and preparation for convention season!
44 min
289
Priscilla and Jeffrey Hayzlett Dance on iTunes'...
iTunes is going away and nobody seems to give a crap. But there's a reason for that, and Priscilla discusses the ramifications/lack of ramifications with C-Suite Network Chairman Jeffrey Hayzlett
42 min
290
Priscilla and Bob Ferro Have a Very Particular ...
Momma Bird Priscilla McKinney talks about the intricacies of recruitment in the market research field
31 min
291
Priscilla and Shelly Bouren Dunk On 'Em!
Momma Bird Priscilla McKinney and Detroit Pistons Research Manager Shelly Bouren execute a perfect alley-oop slam dunk of a podcast, wherein they discuss persona development and targeting, research and data, and b-ball fans! It's literally nothing but net.
36 min
292
Priscilla Discusses Contagious Content with Eng...
Little Bird Marketing President Priscilla McKinney and Dialsmith CEO David Paull geek out on podcasts, market research, and GaryVee.
39 min
293
Priscilla and Wendy Yellen Talk About Transform...
Priscilla McKinney speaks with Eidetic Image Therapy expert Wendy Yellen about mental and emotional transformation
42 min
294
Priscilla and Anese Cavanaugh Spread the Good V...
Priscilla McKinney and Anese Cavanaugh discuss contagious workplace culture, intentionality and authenticity
50 min
295
Priscilla and Nikki Darré Hold The Field
Priscilla talks with Fieldwork Denver President Nikki Darré about the role the Fieldwork plays in market research, the importance of MR industry events, employee longevity, and bangs.
32 min
296
The Priscilla and Tricia Houston Experience - F...
Priscilla and Tricia Houston, of MMR Live, discuss the importance of experience, and how it can be designed from start to finish.
42 min
297
Priscilla and Nicholas Holland Talk Hubspot
Priscilla and Nicholas discuss the innovations of the CRM, trajectory of content marketing, and how ads don't have to be annoying.
42 min
298
Flock Stars WIRe Miniseries 2 - Episode 2: Note...
Priscilla McKinney interviews a selection of the amazing attendees of the WIRExec Retreat
27 min
299
Priscilla and Andy Crestodina Are Risktakers!
Priscilla and Andy discuss a mostly-controversial blog, the purpose of which is to cast a shadow of doubt in the direction of Wordpress as a hosting service.
39 min
300
Flock Stars WIRe Miniseries 2: Notes From the W...
Priscilla McKinney interviews a selection of the amazing attendees of the WIRExec Retreat
21 min