Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
226
Priscilla and Rana el Kaliouby Live at IIeX Beh...
Priscilla talks about the humanization of technology with Affectiva CEO and author of Girl Decoded, Rana el Kaliouby
29 min
227
Priscilla and Michael Brenner Do a Double Take
Priscilla and Michael Brenner talk about the magic of content marketing, the importance of helping, and how individualized customer experience is pivotal.
32 min
228
Priscilla and Stephanie Robotham Live at IIeX F...
If you missed IIeX Forward, or if you just want to relive a portion of it, check out this recording of Priscilla's live podcast interview with Stephanie Robotham, CMO of Gainsight.
20 min
229
Priscilla and Sigi Hale, Ph.D. Get all Neurosci...
Priscilla and Sigi Hale talk about neuroscience and market research, and how understanding of human behavior is applicable is relevant to the private sector as well as in academia.
38 min
230
MR Leadership Week: Lenny Murphy of GreenBook, ...
Priscilla and Lenny Murphy talk about offering help, relying on data, opportunities for experimentation, and virtual conferences.
17 min
231
MR Leadership Week: AJ Keirans of Disqo
Priscilla and AJ talk about approaching sales in a way that is genuine and collaborative, embracing authenticity, LinkedIn, and glamour shots!
37 min
232
MR Leadership Week: Robert Gray of Paradigm Sample
Priscilla and Robert talk about collaboration, flexibility, partnership, and the human side of the insights industry.
21 min
233
MR Leadership Week: Rob Volpe of Ignite 360
Priscilla and Rob Volpe discuss how empathy, vulnerability, and authenticity are critical components of leadership
26 min
234
MR Leadership Week: Sarah Kotva of Fieldwork, Inc.
Priscilla and Sarah Kotva discuss the leadership that allowed Fieldwork, Inc. to continue serving its customers and retain its interconnectivity during crisis.
13 min
235
Priscilla and Jocelyn Simon Share a Moment of T...
Priscilla and Jocelyn talk about Nailbiter's platform, which partners with businesses to reveal video-documented insights about the moment of truth in consumer experience.
29 min
236
Priscilla and Ashley Put the “Fun” in Marketing...
Learn how these 5 Marketing Fundamentals can help you retain a Fonz-like coolness, regardless of what hypothetical global catastrophe this way comes.
39 min
237
Priscilla and Becky Harrison On The Importance ...
Priscilla talks with Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices. Becky gives us a glimpse into the realities of managing during a crisis.
36 min
238
MR Leadership Week: Merrill Dubrow of M/A/R/C R...
Priscilla and Merrill Dubrow discuss the "opportunity to lead" during a crisis, which is centered around authenticity and openness.
27 min
239
MR Leadership Week: Anne Brown of Gazelle Global
Priscilla and Anne Brown talk about the global impact of Covid-19 on Market Research, how the future looks as researchers face a new landscape, and the tremendous opportunity presented through consumer's desire for communication.
17 min
240
MR Leadership Week: Sandy Casey of InnovateMR
Priscilla and Sandy Casey discuss the importance of health, transparency and visibility and how those things impact her mindset as SVP of Global Supply at InnovateMR
18 min
241
MR Leadership Week: Ryan Barry of Zappi
It's MR Leadership Week! Priscilla McKinney and Ryan Barry discuss leadership, and the importance of listening and understanding. Applicable during a global pandemic, and applicable during normal life!
29 min
242
MR Leadership Week: Mario Carrasco of ThinkNow
It's MR Leadership Week! Priscilla McKinney and Mario Carrasco discuss leadership during Covid-19, the differences and similarities of crisis impact across cultures, and how the future looks for cultural understanding.
20 min
243
Priscilla and Peter Levitan - How To Be Un-Igno...
Straight-up crisis advice from two entrepreneurs who have experienced their fair share of crisis - Priscilla McKinney and Peter Levitan discuss adaptation and survival in a not-so-Darwin-y way.
40 min
244
Priscilla and Natalie Renna Celebrate Success
Priscilla talks with Fieldwork Minneapolis President Natalie Renna about success, Fieldwork's unique positioning in the market research space, and the evolution of online research.
15 min
245
Priscilla Offers LinkedIn Tips & Tricks
This episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times.
33 min
246
Priscilla and Kristin Luck Explain Marketing St...
Priscilla and Kristin Luck pull from personal business experiences to share proven strategies that work best in times of crisis.
39 min
247
Priscilla's 3 Tools to Unify Your Team
The busier your team is, the harder it is to keep all those moving pieces connected. Check out Priscilla's top 3 tools to unify your team and keep everybody in the loop.
8 min
248
Priscilla and Friends Scrutinize Successful Mar...
The listeners have spoken, and Priscilla has listened! In this episode, hear from Noelle Emmons, Dyna Boen, and Tacie Avedikian about winning sales strategies for the market research industry.
38 min
249
Priscilla and Brad Farris Tell Head-Trash to SC...
CEO and host Priscilla and Principal Advisor at Anchor Advisors Brad Farris discuss leadership and business growth, and how to overcome the obstacles that stand in the way of business potential.
43 min
250
Priscilla and Friends Recap IIeX Europe
A vast compendium of insights from presenters and attendees at IIeX in Amsterdam, as well as conference tips. Also, this episode wins the award for most badass accents!
35 min