Influence Global Podcast - shining a ...

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Business
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Ep4 S10: Clash Founder P.J. Leimgruber On How C...
P.J. is a serial entrepreneur, investor, and lecturer at the University of Southern California
20 min
102
S4 Ep9: Find Out Why Marc Jarrett Runs Over 200...
Marc Jarrett is a professional networker and currently manages over 200 WhatsApp groups
20 min
103
S4 Ep8: Shannon Walker Talks About The Influenc...
Shannon Walker is the founder of agency Social Disruption and is a passionate and multi-disciplined communications specialist
18 min
104
S4 Ep7: Qianna Smith Bruneteau Founder Of The A...
Founder Of The American Influencer Council Talks About Creator Support
28 min
105
London Fashion Week Special: Why Fashion Influe...
Anisa a very successful content creator mostly on Instagram and Tiktok focusing entirely on hair content
12 min
106
London Fashion Week Special: Why Fashion Influe...
Josie is one of the 'old-timers' of the influencer industry having started her online journey over 10 years ago
16 min
107
London Fashion Week Special: Why Fashion Influe...
Edinburgh based influencer Louisa Hatt sees her role as educating her audiencehttps://www.thebcma.info/explore/influence-global-podcast.html
13 min
108
London Fashion Week Special: Why Fashion Influe...
Mollie Campsie talks about selling online as a creator
14 min
109
London Fashion Week Special: Why Fashion Influe...
Fashion and lifesytle content creator Nadia Walker shares her experiences of why influencers are the new retailers
13 min
110
S4 Ep5: Co-Founder Of Channel Mum Niki Herring ...
Channel Mum is a UK based community of Mummy creators and has been around over 7-years when there were just a few Mummy bloggers around
32 min
111
S4 Ep6: Dan Snow Explains Why History Is Not A ...
TV broadcaster, podcaster and history geek Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience.
22 min
112
S4 Ep4: In Conversation With Carlos Gil, Intern...
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media
24 min
113
S4 Ep3: Ryan Bares From IBM Tells Us How The Te...
Ryan Bares joins us today who is the global influencer and advocacy lead and tech giant IBM
22 min
114
S4 Ep2: Reality TV Star And Model Luise Hasse T...
Luise Hasse is a model, presenter, TV reality star and micro influencer and shares her story about why getting exposure on TV is the best way to boost your personal brand.
26 min
115
S4 Ep1: Why Having A Clear Purpose Helps Define...
Amy Rowlinson is the host of the successful podcast called 'Focus on Why', but it wasn't the first one Amy hosted. She used to run a property podcast but then at the beginning of lockdown her business partner suggested they stop it.
24 min
116
S3 Ep21: How To Find Influencers With CEO Of So...
Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge.
21 min
117
S3 Ep19: How To Work With Micro-Influencers, Da...
David Morneau is the CEO of US based Inbeat agency specialising in micro-influencers
19 min
118
S3 Ep20: Gautam Ganglani, Influencer, Thought L...
<p>How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events he managed with Stephen Covey. Diversity and inclusion have been major topics. Technology, strategy, gaining trust and anything in the communication space. Strategy in particular has been a major topic, hear more from Gautam in this enlightening episode. Thought leaders are providing content online. One of the best examples is Marshall Goldsmith where he provided all of his slides that can be copied and shared. He was the highest paid and most booked speaker by Right Selection.</p><p>@thebcma</p><p>Presented by @gordonglenister</p><p>Produced by Neil Whiteside at Freedom:ONE</p>
25 min
119
S3 Ep18: Fashion And Fitness Content Creator Ro...
<p>Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grown his brand into a full time career. Now he has over 1.4m followers on Instagram and a further 1.5m on YouTube. Moving to other platforms like Tiktok would require even more time he says. He has lots of advice for people starting out and for those developing content. Check out his content on Instagram @rowanrow</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
22 min
120
S3 Ep17: Global Ambassador, Author And Speaker ...
<p>In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the <em>Courage Cultivator</em> and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have to shoulder, she had the heart to carry out the best revenge plan of all; leading a fulfilling and happy life. For Madeleine, forgiveness was the key. True forgiveness takes genuine effort. It takes a real desire to understand those who have done us so much harm. It is the ultimate act of courage. Listen to this amazing heartfelt interview.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
23 min
121
S3 Ep16: What Is The Value Of Human To Human Co...
<p>In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
15 min
122
S3 Ep15: Entrepreneur Regi Cash Shares His Insi...
<p>In this episide we speak to the founder of <a href="//www.3blackdot.com" target="_blank">3BLACKDOT</a> Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They're vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive audiences to engage with both established and startup brands/IP. As gaming specialists, Regi also talks about some of the great creators in the space and why they are so successful.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
25 min
123
S3 Ep14: Livestream Shopping Is Expanding Hugel...
<p>In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
31 min
124
S3 Ep13: Mummy Blogger Helen Wills Talks About ...
<p>In this episode we hear from Helen Wills who started her blog <a href="https://actuallymummy.co.uk">Actually Mummy</a> in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Universal Studios, Heinz and Tefal. Now a full time blogger, podcaster and presenter, Helen’s work has also led to some high profile speaking opportunities at Parliament, and with the BBC, which she says are the best part of her job! Check out Helen's podcast Teenage Kicks on all podcast platforms.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
28 min
125
S3 Ep12: Futurist Jeremy Scrivens Shares His In...
<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion for the Social Room.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
22 min