<p>Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jason talks about our 'circle of influence' and how anyone can be an influencer and the job of a marketer to find these people of influence. In his book, WINFLUENCE, Jason defines the difference between an influencer and a person of influence. An influencer has an audience, however, they may not be influential if they dont engage with them.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>Founder of MG Empower, a global influencer agency, Maira Genovese, talks about how she helped Amaris create a new sweetener brand solely using influencers, first in Brazil and then in the US. This exercise involved taking a variety of influencers for a 5 day brand development retreat with brand experts onsite and involving the influencers audiences in the whole process. The engagement from the followers was tremendous but there were incredible insights that helped refine ideas for this exciting new brand. The future opportutnies for co-creation of brands with influencers are endless, find out more about this amazing success story. You can also find more information in the case study page: https://mgempower.com/work/purecane/</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don't comply.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p> <p><br></p> <p><br></p>

<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns - reach or engagement?</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>Entrepreneur <a href="https://www.linkedin.com/in/edwardeast">Edward East</a> talks about why he created the <a href="https://www.billiondollarboy.com">Billion Dollar Boy</a> brand. Edward talks a lot about his personal journey. It all started in 2014 when the industry was almost a passing trend and now have a great team culture. Influencer marketing has been able to create production at scale at home. "Surround yourself with people who have those experiences" Edward says. Having the right team is absolutely vital and the CEO role is more of a support function with your team driving the change. Edward talks about exciting innovations with personalised content and what the future looks like.</p> <p><em>@thebcma</em></p> <p><em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>

<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.</p> <p><em>@thebcma</em></p> <p><em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>

<p>Pitch Influence winner Alfie AKA QuantumCaza who is a Caffeinated Content Creator tells his story including the ups and downs of what it was like in his early childhood. He wanted to create video content that included animations. Animation is one of the biggest storytelling tools and so he commissioned an animator to tell part of his story. Alfie talks about the importance of having a niche when creating content and that’s why he chose coffee. “There is no such thing as bad experience – you are going to learn from it”. An active networker, Alfie misses events and talks about isolation and how content creators have been impacted by the pandemic.</p> <p><em>@thebcma</em></p> <p><em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>

<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it's like to run an influencer marketing talent agency. Danny explains the role the team in commercialising opportunities from the traditional publishing deal to more expansive co-created product. He talks about top YouTuber, Gabriel Sey and how they are repositioning&nbsp; him as a Dad in the fitness space creating a whole new audience for him.&nbsp;Also, how creating a new stationery brand with Jack Edwards proved extremely successful. Danny starts by telling me a little about what the agency does.<br> <br> @dannylowney<br> www.sixteenth.co<br> <em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>

In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice  contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and...

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research...

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the...

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to...

In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting...

Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates...

Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs.  He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an...

We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience?  Warren talks about the...

2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer...

Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it 'blew-up' to over 24m views....

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about...

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in...

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the...

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson  of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth  and together discuss the importance...

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns....

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it...

In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the...