Influence Global Podcast - shining a ...

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Business
101
S3 Ep15: Entrepreneur Regi Cash Shares His Insi...
<p>In this episide we speak to the founder of <a href="//www.3blackdot.com" target="_blank">3BLACKDOT</a> Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They're vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive audiences to engage with both established and startup brands/IP. As gaming specialists, Regi also talks about some of the great creators in the space and why they are so successful.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
25 min
102
S3 Ep14: Livestream Shopping Is Expanding Hugel...
<p>In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
31 min
103
S3 Ep13: Mummy Blogger Helen Wills Talks About ...
<p>In this episode we hear from Helen Wills who started her blog <a href="https://actuallymummy.co.uk">Actually Mummy</a> in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Universal Studios, Heinz and Tefal. Now a full time blogger, podcaster and presenter, Helen’s work has also led to some high profile speaking opportunities at Parliament, and with the BBC, which she says are the best part of her job! Check out Helen's podcast Teenage Kicks on all podcast platforms.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
28 min
104
S3 Ep12: Futurist Jeremy Scrivens Shares His In...
<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion for the Social Room.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
22 min
105
S3 Ep11: Mark Willams AKA Mr LinkedIn Shares Hi...
<p>Mark Williams AKA 'Mr LinkedIn' joins Gordon Glenister, Global Head of Influencer Marketing at the BCMA, for this insightful look at the LinkedIn platform. Mark talks about the common mistakes that people make on the platform and what sort of content is resonating well with examples of Simon Bourne AKA the 'Shoe Guy' who sold premium high quality shoes but used engaging 'behind-the-scenes' storytelling to build his audience. Mark also talks about the challenges many organisations and indviduals face with the change in the algorithms, how by using relevant engagement and why commenting on articles is better than sharing others. There are loads more really useful tips so do check out this episode.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
36 min
106
S3 Ep10: Podcasts Are Making A Big Difference T...
<p>David Perez is the host of the Audience Coach and specialises in helping coaches in the wellness and fitness industry in creating podcasts. David talks about some of the issues they face from poor audio content talking about very broad topics and a lack of strategy and measure the results. The number of podcasts in this sector has exploded since April 2020 and particularly around mental wellbeing. @lizmoody and @rachlmansfield have been some of the great success strories. David shares other examples in this insightful episode.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
19 min
107
S3 Ep9: How Charities Are Working With Influenc...
<p>Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy &nbsp;Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called &nbsp;#SecondhandSeptember which is aimed at helping create awareness for donated goods. Flora talks about how many of the influencers they partnered with had very positive comments from their followers about coming on the journey with them. And so working in this slightly different way the warmth that was coming through you from the engagement you cant really pay for. Influencers were invited into the Oxfam superstore where they have ethical sourced products, hub for the online shop. &nbsp;We were able to give them a back end tour a bit like a &nbsp;behind the scenes which made amazing content creation she says Find out more what Flora has to say.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
24 min
108
S3 Ep8: How To Find Influencers With Authentic ...
<p>Fake followers and fraudulent activity have been an issue for the influencer marketing industry. In this episode we discuss with one of the leading fraud detection influencer platforms, Hype Auditor how you can work with the right influencers and avoid those with high levels of fake following. CEO Alexander Frolov also shares his thoughts on engagement pods, artificial intelligence, and trends around technology affecting this rapidly growing industry.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
23 min
109
S3 Ep7: A Deep Dive Into The Difference Between...
<p>Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jason talks about our 'circle of influence' and how anyone can be an influencer and the job of a marketer to find these people of influence. In his book, WINFLUENCE, Jason defines the difference between an influencer and a person of influence. An influencer has an audience, however, they may not be influential if they dont engage with them.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
22 min
110
S3 Ep6: How Purecane Developed Its Brand Identi...
<p>Founder of MG Empower, a global influencer agency, Maira Genovese, talks about how she helped Amaris create a new sweetener brand solely using influencers, first in Brazil and then in the US. This exercise involved taking a variety of influencers for a 5 day brand development retreat with brand experts onsite and involving the influencers audiences in the whole process. The engagement from the followers was tremendous but there were incredible insights that helped refine ideas for this exciting new brand. The future opportutnies for co-creation of brands with influencers are endless, find out more about this amazing success story. You can also find more information in the case study page: https://mgempower.com/work/purecane/</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
24 min
111
S3 Ep5: US Lawyer Robert Freund Shares The Late...
<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don't comply.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p> <p><br></p> <p><br></p>
26 min
112
S3 Ep4: Top Drinks Brand Chivas Regal Explain H...
<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns - reach or engagement?</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>
27 min
113
S3 Ep3: Influencer Marketing Entrepreneur And F...
<p>Entrepreneur <a href="https://www.linkedin.com/in/edwardeast">Edward East</a> talks about why he created the <a href="https://www.billiondollarboy.com">Billion Dollar Boy</a> brand. Edward talks a lot about his personal journey. It all started in 2014 when the industry was almost a passing trend and now have a great team culture. Influencer marketing has been able to create production at scale at home. "Surround yourself with people who have those experiences" Edward says. Having the right team is absolutely vital and the CEO role is more of a support function with your team driving the change. Edward talks about exciting innovations with personalised content and what the future looks like.</p> <p><em>@thebcma</em></p> <p><em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>
21 min
114
S3 Ep2: Working With Influencers Helped EA Game...
<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.</p> <p><em>@thebcma</em></p> <p><em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>
29 min
115
S3 Ep1: Pitch Influence Winner And Coffee Vlogg...
<p>Pitch Influence winner Alfie AKA QuantumCaza who is a Caffeinated Content Creator tells his story including the ups and downs of what it was like in his early childhood. He wanted to create video content that included animations. Animation is one of the biggest storytelling tools and so he commissioned an animator to tell part of his story. Alfie talks about the importance of having a niche when creating content and that’s why he chose coffee. “There is no such thing as bad experience – you are going to learn from it”. An active networker, Alfie misses events and talks about isolation and how content creators have been impacted by the pandemic.</p> <p><em>@thebcma</em></p> <p><em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>
17 min
116
S2, Ep21: What's It Like to Run An Influencer T...
<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it's like to run an influencer marketing talent agency. Danny explains the role the team in commercialising opportunities from the traditional publishing deal to more expansive co-created product. He talks about top YouTuber, Gabriel Sey and how they are repositioning&nbsp; him as a Dad in the fitness space creating a whole new audience for him.&nbsp;Also, how creating a new stationery brand with Jack Edwards proved extremely successful. Danny starts by telling me a little about what the agency does.<br> <br> @dannylowney<br> www.sixteenth.co<br> <em>Presented by @gordonglenister</em></p> <p><em>Produced by Neil Whiteside at Freedom:ONE</em></p>
21 min
117
S2, Ep20: Apprentice Contestant & Founder Of Mo...
In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice  contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and...
16 min
118
S2, Ep19: In Conversation With Sophie Clark Fro...
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research...
20 min
119
S2, Ep17: In Conversation With Karyn Spencer, C...
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to...
32 min
120
S2, Ep18: In Conversation With Jeanette Okwu, F...
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the...
17 min
121
S2, Ep16: Haem Roy – President of BCMA Canada t...
In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting...
26 min
122
S2, Ep15: The Growth In Consumer Ambassador Pro...
Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates...
24 min
123
S2, Ep14: What Does It Cost To Hire An Influencer
Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs.  He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an...
38 min
124
S2, Ep13: Why Being A Thought Leader Is The New...
We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience?  Warren talks about the...
25 min
125
S2, Ep11: How To Get 24m Views On Your Channel ...
Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it 'blew-up' to over 24m views....
18 min