Anisa a very successful content creator mostly on Instagram and Tiktok focusing entirely on hair content

Josie is one of the 'old-timers' of the influencer industry having started her online journey over 10 years ago

Edinburgh based influencer Louisa Hatt sees her role as educating her audiencehttps://www.thebcma.info/explore/influence-global-podcast.html

Mollie Campsie talks about selling online as a creator

Fashion and lifesytle content creator Nadia Walker shares her experiences of why influencers are the new retailers

Channel Mum is a UK based community of Mummy creators and has been around over 7-years when there were just a few Mummy bloggers around

TV broadcaster, podcaster and history geek Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience.

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media

Ryan Bares joins us today who is the global influencer and advocacy lead and tech giant IBM

Luise Hasse is a model, presenter, TV reality star and micro influencer and shares her story about why getting exposure on TV is the best way to boost your personal brand.

Amy Rowlinson is the host of the successful podcast called 'Focus on Why', but it wasn't the first one Amy hosted. She used to run a property podcast but then at the beginning of lockdown her business partner suggested they stop it.

Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge.

David Morneau is the CEO of US based Inbeat agency specialising in micro-influencers

<p>How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events he managed with Stephen Covey. Diversity and inclusion have been major topics. Technology, strategy, gaining trust and anything in the communication space. Strategy in particular has been a major topic, hear more from Gautam in this enlightening episode. Thought leaders are providing content online. One of the best examples is Marshall Goldsmith where he provided all of his slides that can be copied and shared. He was the highest paid and most booked speaker by Right Selection.</p><p>@thebcma</p><p>Presented by @gordonglenister</p><p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grown his brand into a full time career. Now he has over 1.4m followers on Instagram and a further 1.5m on YouTube. Moving to other platforms like Tiktok would require even more time he says. He has lots of advice for people starting out and for those developing content. Check out his content on Instagram @rowanrow</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the <em>Courage Cultivator</em> and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have to shoulder, she had the heart to carry out the best revenge plan of all; leading a fulfilling and happy life. For Madeleine, forgiveness was the key. True forgiveness takes genuine effort. It takes a real desire to understand those who have done us so much harm. It is the ultimate act of courage. Listen to this amazing heartfelt interview.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>In this episide we speak to the founder of <a href="//www.3blackdot.com" target="_blank">3BLACKDOT</a> Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They're vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive audiences to engage with both established and startup brands/IP. As gaming specialists, Regi also talks about some of the great creators in the space and why they are so successful.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>In this episode we hear from Helen Wills who started her blog <a href="https://actuallymummy.co.uk">Actually Mummy</a> in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Universal Studios, Heinz and Tefal. Now a full time blogger, podcaster and presenter, Helen’s work has also led to some high profile speaking opportunities at Parliament, and with the BBC, which she says are the best part of her job! Check out Helen's podcast Teenage Kicks on all podcast platforms.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion for the Social Room.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>Mark Williams AKA 'Mr LinkedIn' joins Gordon Glenister, Global Head of Influencer Marketing at the BCMA, for this insightful look at the LinkedIn platform. Mark talks about the common mistakes that people make on the platform and what sort of content is resonating well with examples of Simon Bourne AKA the 'Shoe Guy' who sold premium high quality shoes but used engaging 'behind-the-scenes' storytelling to build his audience. Mark also talks about the challenges many organisations and indviduals face with the change in the algorithms, how by using relevant engagement and why commenting on articles is better than sharing others. There are loads more really useful tips so do check out this episode.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>David Perez is the host of the Audience Coach and specialises in helping coaches in the wellness and fitness industry in creating podcasts. David talks about some of the issues they face from poor audio content talking about very broad topics and a lack of strategy and measure the results. The number of podcasts in this sector has exploded since April 2020 and particularly around mental wellbeing. @lizmoody and @rachlmansfield have been some of the great success strories. David shares other examples in this insightful episode.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy &nbsp;Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called &nbsp;#SecondhandSeptember which is aimed at helping create awareness for donated goods. Flora talks about how many of the influencers they partnered with had very positive comments from their followers about coming on the journey with them. And so working in this slightly different way the warmth that was coming through you from the engagement you cant really pay for. Influencers were invited into the Oxfam superstore where they have ethical sourced products, hub for the online shop. &nbsp;We were able to give them a back end tour a bit like a &nbsp;behind the scenes which made amazing content creation she says Find out more what Flora has to say.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>

<p>Fake followers and fraudulent activity have been an issue for the influencer marketing industry. In this episode we discuss with one of the leading fraud detection influencer platforms, Hype Auditor how you can work with the right influencers and avoid those with high levels of fake following. CEO Alexander Frolov also shares his thoughts on engagement pods, artificial intelligence, and trends around technology affecting this rapidly growing industry.</p> <p>@thebcma</p> <p>Presented by @gordonglenister</p> <p>Produced by Neil Whiteside at Freedom:ONE</p>