Brandon Smith joins the show to talk about how he is building a digital strategy at Bardstown Bourbon Co. We talk about how to gather data and develop A/B testing to figure out which digital ads work. But we also talk about platforms and influencer engagement to encompass the realm of digital trends.

This non-age stated bourbon is 100.6 proof and $50 MSRP.

Evan Williams Single Barrel is being removed nationally and we've got an exclusive with Heaven Hill spokesperson, Josh Hafer, Freddie Noe has been given the title of 8th generation Master Distiller, $150k in stolen bourbon has been recovered and thieves have been arrested.

We get lots of random emails. So I thought, how great would it be to have an episode where we give free consultation advice?

This 12 year old bourbon is 96 proof and $120 MSRP.

Kentucky Bourbon Festival Tickets Go on sale, Longbranch and McConaughey launch the Wonder What If Campaign, Goose Island Bourbon County Stout Enters the NFT space.

David Coors joins the show to talk about the family business and going from a just beer company into a full beverage enterprise. David has a deep connection with whiskey that spans back to his childhood and he is spearheading the next phase of company expansion by releasing their first ever collaboration whiskey, along with Bardstown Bourbon Co, called Five Trail

This non-age stated rye is 115.2 proof and $70 MSRP.

A new state of the art $72M contract distillation facility will be built in Elizabethtown, KY, Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins, and Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey

A few weeks ago on TWiB we talked about Barton 1792 closing the doors for tours indefinitely, but now we get to speculate. Was this because Sazerac feels they can't make it stand up to the current standard people expect of tours? Or was it a way to put all their eggs into turning the distillery into a workhorse for it brands? The Virginia ABC moved to a new randomized system for their allocated bourbon releases. We examine what they got right and what they got wrong. Lastly, we know people are starting to build their own bourbon bars, but what's something you need for your bar that is not bourbon?

This 13 year old bourbon is 121.2 proof and $545 MSRP.

Heaven Hill will build a new $135M distillery in Bardstown, the American Craft Spirits Association elects an all female board of directors, and Chattanooga Whiskey announces its Founder’s 10th Anniversary Blend.

Alex Koral is the Regulatory General Counsel for ShipCompliant by Sovos, a pioneer in the space of alcohol beverage delivery and making sure companies stay compliant since every state is different. We ask why wine gets a lot more slack than spirits when it comes to shipping and what is keeping that back.

This non-age stated bourbon is 111 proof and $90 MSRP.

The Virginia ABC moves to a new randomized and confusing system for allocated bourbon, Independent Stave Company to open $30 million mill in Arkansas, and Orphan Barrel announces the release of Fable & Folly.

Danny Kahn join us once again to talk about a few topics that we're all interested in hearing about. We cover the 1792 barrel program, then we take a hard left turn talking about yeast for a bit, so if you love the science behind bourbon, make sure to pay attention. and we end up going through a tasting and talking about the 2022 release of Thomas S Moore.

This 20 year old rye is 100 proof and $500 MSRP.

Eboni Major, former blender at Bulleit is now suing Diageo, Barton 1792 Distillery suspends all tours, and Sweetens Cove launches Kennessee.

You can't run away from it... NFTs have now become the buzzword of 2022. Non-fungible tokens, or better known as NFTs was a prediction of mine at the end of 2021 but moreso looking into 2023. I didn't really think they would catch on this quickly and be adopted by so many in the whiskey industry. Now we are seeing the largest brands dip their toes into the water but do you understand what all this means?

This non-age stated bourbon is 100 proof and $70 MSRP.

Our resident law expert, as he dives into why E.H. Taylor Despised George T Stagg and more bourbon stories from his book, Bourbon Justice.

What determines the value of a limited edition bourbon? Are holiday bottles a gimmick?

This 5 year old bourbon is 88 proof and $40 MSRP.

Three of the nation’s leading trade associations create ShipMySpirits coalition, Belle Meade Bourbon is being discontinued, and another Wild Turkey 101 bottle change is coming.

In part 2, Kathleen talks about her own successes in the industry from going on the road and leading the bourbon tastings herself to eventually have her own batch of Booker's named after her.