The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.


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News
News Commentary
Business
26
Summer reissue: NZ on Air's Where are the Audie...
The Spinoff's Ātea editor Liam Rātana joins Duncan Greive to dissect NZ on Air's Where are the Audiences 2024.
34 min
27
Summer reissue: One final Newshub bulletin for ...
Sam Hayes and Mike McRoberts join Duncan Greive on the eve of their final broadcast for Newshub. Together they reflect on the history of 3 News, their own stellar careers at Three, and what the future holds.
52 min
28
Summer reissue: Inside the enormous, invisible ...
Roblox game developer Alec Kieft joins Duncan to dive into the culture, economy and mind-boggling popularity of the Roblox platform.
43 min
29
Looking back on the media horror movie that was...
Glen Kyne returns to join Duncan Greive for an epic year in review, going deep on all the big storylines that defined a year which broke New Zealand's media.
77 min
30
Inside the wild, complex, obscure and incredibl...
Paul McIntyre joins Duncan Greive on The Fold to discuss the shift to "principal media," Australia’s view of New Zealand as a cautionary tale, and what it all means for advertising’s role in funding content.
46 min
31
Big changes at Whakaata Māori reveal complex ch...
The Spinoff Ātea editor Liam Rātana joins Duncan Greive on The Fold to discuss the recent news from Whakaata Māori, and what it means for Māori current affairs more broadly.
41 min
32
Australia has banned social media for under 16s...
Hal Crawford returns to The Fold to update Duncan on the latest from the Australian mediascape, including a raft of legislation aimed squarely at big tech.
52 min
33
A special edition of The Fold: The future of Th...
Duncan Greive is joined by The Spinoff’s editor Madeleine Chapman, head of audience Anna Rawhiti-Connell and CEO Amber Easby to discuss the future of The Spinoff and make a very important announcement.
50 min
34
A mini-episode about that NZ Herald story – and...
Duncan Greive gives some context to this week's Media Insider story about The Spinoff, and how the latest NZ on Air funding results are related.
6 min
35
One man stares into the abyss
Duncan Greive goes solo to reflect on the present and likely future of institutional media in Aotearoa, and why the political response to a year of cataclysmic events in the media space has been so feeble.
27 min
36
Inside one of the most unexpected hits in NZ media
Shepherdess founder Kristy McGregor joins Duncan Greive to delve into Shepherdess' evolution from a rural women’s magazine to a multi-platform media venture, exploring how it fosters community and creativity while navigating the challenges of independent media.
28 min
37
Mass cuts at TVNZ – but are they enough? And NZ...
Glen Kyne joins Duncan Greive to discuss TVNZ’s newsroom restructuring, Frances Cook’s fallout with NZME, and the implications of Trump’s election on big tech and legacy media.
39 min
38
The non-endorsements, the fate of 1News.co.nz a...
Anna Rawhiti-Connell joins Duncan Greive to discuss Jeff Bezos’ decision to halt the practise of endorsements at the Washington Post, TVNZ’s backtrack on 1news.co.nz and worrying signals from small publishers from around NZ.
40 min
39
How The Spinoff's Top 100 NZ TV shows list was ...
Senior writer Alex Casey joins Duncan Greive to talk through the Top 100 NZ TV shows project, what it says about us as a country, and why this is a particularly poignant moment to do this.
29 min
40
What does Sky's big win with Max mean?
Glen Kyne joins Duncan Greive to discuss Sky’s new deal with Max, why it's great for Sky now, and what risks it contains for the future.
37 min
41
An aggressive Substack moves to the heart of th...
Substack co-founder Hamish McKenzie joins Duncan Greive to discuss Substack’s latest moves, its relationship with legacy media and whether it can become a “new economic engine for culture” across all mediums without risking total enshittification.
48 min
42
A new character enters the scene at NZ on Air, ...
The Spinoff’s editor-at-large Toby Manhire joins Duncan Greive to discuss SXSW and the launch of Auckland FC, and what each says about the vitality of Sydney and Auckland.
44 min
43
Where to now for TVNZ?
Glen Kyne joins Duncan to discuss TVNZ’s proposal to shut down 1news.co.nz, what it implies about the future of the business, and other ways it might save $30m and provide a pathway to a sustainable future.
34 min
44
Motion Sickness on their wild journey from Dune...
Motion Sickness founder and executive creative director Sam Stuchbury and head of strategy Hilary Ngan Kee join Duncan Greive to talk about the company's unconventional journey, the radically changing nature of the ad industry, and how local independents compete and often win against giant multinational groups.
41 min
45
Google threatens to abandon news in NZ. What co...
Glen Kyne joins Duncan Greive to discuss Google’s threats to abandon news in NZ and what the stakes are and suggest a possible compromise. Then, they look at the end of Stuff Audio, and why it makes sense, even if Stuff staff must be exhausted by all this change.
32 min
46
Could live events be the TV commercials of the ...
CMO of Spark, Matt Bain, joins Duncan Greive to talk about the difference between brand and and retail, reflect on Spark's recent Game Arena event, and explain why a live show can replace a TVC at the heart of a modern marketing campaign.
35 min
47
What the hell happened to traffic? + Stuff's pi...
Anna Rawhiti-Connell joins Duncan Greive as they do a deep dive into the changing nature and shape of social platforms.
51 min
48
Have advertisers forgotten how to build brands?
James Hurman, founder of Previously Unavailable, joins Duncan Greive this week to unpack his book, Future Demand.
46 min
49
More cuts at TVNZ, more growth at RNZ – is the ...
Glen Kyne returns to join host Duncan Greive to discuss a pair of different stories which seem to head to the same conclusion.
33 min
50
The man in charge of an era-defining rugby righ...
NZ Rugby Commercial CEO Craig Fenton joins Duncan Greive to discuss the evolving landscape of New Zealand sports and how he envisions other teams following in the footsteps of the All Blacks.
65 min