The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

News
News Commentary
Business
1
The deals that defined the year in local media ...
Live from The Spinoff HQ in Morningside, Duncan Greive hosts a panel conversation with PHD New Zealand’s Helen Brown, Rachel Bayfield and James Davidson. Together they review the year in local media, before casting their predictions for 2026.
51 min
2
Monopod: some stray takes on the 2025 NZ Screen...
Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards.
17 min
3
An explosive media week: scandals at the BBC an...
49 min
4
The story of a long, strange decade in media + ...
The Spinoff’s head of audience Anna Rawhiti-Connell joins Duncan Greive to discuss the latest piece of NZ on Air’s Where Are the Audiences research focused on children’s media in Aotearoa.
49 min
5
Notes on an epic journalistic blunder – and suc...
Toby Manhire joins Duncan Greive to discuss a very unfortunate case of journalistic mistaken identity.
48 min
6
What’s going on with Māori news media?
The Spinoff’s Liam Rātana joins Dunan Grieve to discuss the seismic changes coming for the Māori media landscape.
37 min
7
The BSA vs The Platform: why this shapes as a g...
Glen Kyne returns to The Fold to discuss the background, stakes and possible outcome of The Platform’s feud with the BSA.
35 min
8
Has The Life of a Showgirl finally broken Taylo...
Duncan Greive is joined by The Spinoff’s Alex Casey and Lyric Waiwiri-Smith, two longtime Swift fans, to discuss an album that promised much but felt like a letdown to many.
44 min
9
Agencies and out-of-home: how they learned to l...
Duncan Greive is joined by Kurt Malcolm from JCDecaux NZ and Richard Thompson from D3 to discuss the unique brand-building possibilities of out-of-home, and where the thriving sector is headed.
39 min
10
How is student media surviving – even thriving ...
Nina Brown, current editor of Critic Te Arohi, and Joel MacManus, former Critic editor as well as The Spinoff’s Wellington editor, join Duncan Greive to discuss the evolution of the magazine and the state of student media.
47 min
11
How JCDecaux is unlocking creative advertising ...
Duncan Greive is joined by Victoria Parsons from JCDecaux NZ and Peter Pynter from Neuro-Insight to discuss marketing, insights and the human brain.
33 min
12
Cracking the code: making news work for Gen Z w...
The media industry is obsessed with how to reach young people, often concluding that Gen Z is "fickle" and unreachable. But The Spinoff's social first explainer series, Now You Know, is proving otherwise.
39 min
13
Lightning round: Six quick takes on Grenon-NZME...
Glen Kyne rejoins Duncan Greive to smash through six of the biggest stories in media, all in six minutes or less (at least in theory).
42 min
14
Charlie Kirk and Tom Phillips show boundary col...
Two tense topics have dominated this week's news. Anna Rawhiti-Connell joins Duncan Greive to discuss the assassination of right-wing activist Charlie Kirk and the swirl of rumours surrounding Tom Phillips, the Marokopa father who died last week after three years on the run with his children.
47 min
15
Results season! Breaking down and picking a win...
35 min
16
System1's Andrew Tindall on myths and truths in...
System1’s Andrew Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells.
31 min
17
Sky CEO Sophie Moloney on the NZ rugby and Thre...
Sky CEO Sophie Moloney joins Duncan Greive to discuss the immense challenges of her last five years in charge, and why things are finally looking up.
53 min
18
RNZ’s Paul Thompson on that bombshell radio report
The longest-tenured leader in New Zealand media joins Duncan Greive on The Fold for a frank discussion about the state of RNZ.
44 min
19
Monopod: on the Sky-NZ Rugby deal, RNZ’s radio ...
Duncan Greive goes solo to dig into the Sky-NZ Rugby deal, the recent report into RNZ National and the exodus of writers from Substack.
42 min
20
The one local media form defying gravity
Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media.
35 min
21
Neil Finn on the broken promise of the internet...
Neil Finn joins Duncan Greive to discuss the complex relationship between music and the internet, the issues with algorithmic discovery and the ideas behind MUFGAL, his latest creative endeavour.
39 min
22
NZ on Air funds reality TV now?
Glen Kyne joins Duncan Greive to discuss the shock revelation that NZ on Air will support Celebrity Treasure Island and The Traitors NZ’s return to our screens.
31 min
23
How a new history of NZ pop music reveals media...
Gareth Shute joins Duncan Greive to discuss his new book, Songs From the Shaky Isles, that looks into the artists who have shaped our pop charts.
43 min
24
What happened when advertising decided it could...
Brand strategy consultant Eugene Healy joins The Fold ahead of his talk at Media Spotlight 2025, to discuss the risks for brands who flirt with social activism.
31 min
25
Why is Epstein suddenly everywhere, and what do...
Anna Rawhiti-Connell joins Duncan Greive to discuss the way social media conspiracy theories have started to dominate the institutional media in the US, and ask what the local equivalents might be.
36 min