Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
26
Tennis Players Cash in With 4 Earning $40M+ in ...
Kurt and Scott discuss the highest-paid tennis players, including Serena Williams at $40 million over the past 12 months. They also talk NBA Europe bids, Nike earnings and NBA accounting for the 2025-26 season.
27 min
27
NBA Europe Takes Shape / World Cup Elimination ...
Scott and Eben discuss the latest with NBA Europe, including the finances of the basketball league hoping to launch in October 2027. They also talk about the World Cup, Scott's visit to the Vatican, and Serena Williams' return to Wimbledon.
28 min
28
NHL Eyes Texas Expansion / Brendan Sorsby In No...
Eben and Jacob discuss the NHL's chosen location (Texas) and owner (Dan Friedkin) for its 33rd team. They also talk about Brendan Sorsby, the World Cup, the NBA Draft, and PGA Tour changes.
33 min
29
Who’s Winning EA/FIFA Split, Plus How Backyard ...
Jacob Feldman and Justin Birnbaum discuss the latest sports video game news, including Netflix’s partnership with FIFA and the first new Backyard Sports title in years. Is there a lane for simple, nostalgic games in a world of high-quality simulations?
34 min
30
Fans Are the Story of the World Cup So Far
Eben and Justin Birnbaum discuss latest from the World Cup. Fans have been the most enduring story of the games so far. They also talk about tickets, visas, transportation, and early success from the sport’s biggest names.
35 min
31
Knicks Win, Canes Win, U.S. Men’s Soccer Team W...
Scott and Eben discuss a historic sports weekend in New York City, where a Knicks championship took over the streets. They also talk about the Carolina Hurricanes winning the Stanley Cup, and the U.S. World Cup team’s hot start against Paraguay.
33 min
32
Seattle NBA, NFL Sales Take Shape / World Cup K...
Scott and Eben talk about big news with a group that’s looking to expand its Seattle sports portfolio. They also talk about the latest with the World Cup, NBA Finals, and a potential watershed moment in college sports.
24 min
33
The World Cup Is Here / The Knicks Keep Winning
Scott and Eben talk about two major sporting events underway in the U.S.—the 2026 FIFA men’s World Cup and the NBA Finals. They talk about various business storylines, including World Cup host agreements, soaring ticket prices, and the American-ization of soccer.
30 min
34
The Thinking Behind Steph Curry’s New Chinese S...
Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle.
26 min
35
Serena is Back / NBA, NHL Finals Are Here
Scott and Eben discuss Serena Wiliams’ much anticipated (and curiously motivated) return to pro tennis. They also talk about the NBA Finals and Stanley Cup Final, which begin this week.
24 min
36
Knicks’ New York Takeover/ NCAA Economic Revers...
Scott and Eben discuss the New York Knicks’ return to the NBA Finals. They also talk about what a Princeton lacrosse national title says about NCAA economics and a new volleyball team in LA with a notable owner.
31 min
37
French Open Fashion Feud / Fernando Tatis Jr.’s...
Scott and Eben discuss the increased blending—and increased tension—between the major fashion labels and tennis’ biggest tournaments. They also discuss Fernando Tatis Jr.’s lawsuit against a company that is owed 10% of his MLB earnings forever, the NFL’s ongoing media negotiations, and more.
30 min
38
American Owners Are Winning Soccer Titles—And R...
Arsenal clinched its first Premier League championship in 22 years on Tuesday, thanks to investment from Kroenke Sports & Entertainment. Kurt and Jacob dive into the Kroenkes' success on both sides of the Atlantic, as well as the drama that remains at the bottom of the table and the top of the EFL Championship heading into the final week of the season.
31 min
39
Knicks, Rangers Spinoff Inches Closer to Reality
Scott and Eben discuss MSG's plans to separate the Knicks and Rangers into two separate publicly traded companies. They discuss what that means for both the NBA and NHL teams. They also talk about a major rail work stoppage, and the potential relocation of one of NWSL's most valuable clubs.
30 min
40
Knicks Playoff Economics / World Cup Ticket Drama
Scott and Eben break down the economics of a deep New York Knicks playoff run. They also talk about the World Cup ticket pricing controversy, and the Red Sox’s most successful theme night.
30 min
41
Fox, NBC Add More NFL Games for 2026 Season
Kurt and Scott discuss broadcast networks' insatiable appetite for NFL games. They also talk Seattle Seahawks bidders, WNBA season kickoff, PGA Championship beer prices and recap Sportico's Invest West event.
30 min
42
Duke and Amazon Found a Trap Door in College Sp...
Eben, Jacob and Lev discuss Duke’s controversial new deal with Amazon. They also talk NBA playoff chaos, the draft lottery, and Bryson DeChambeau’s uncertain future.
31 min
43
WNBA Valuations / MLS Development League Overhaul
Scott and Eben discuss Sportico’s latest WNBA valuations, led by the Golden State Valkyries at $850 million. They talk about the economics of the league, its unique cap table structure, and the rapid growth it has seen. They also talk about a new KKR investment into MLS’s development league, the ongoing sale of the Vancouver Whitecaps, and LIV Golf’s uncertain future.
24 min
44
The NCAA is Expanding March Madness. Who Asked ...
Scott and Eben discuss the motivation behind the move toward 76-team men’s and women’s March Madness tournaments. They also talk about eligibility changes in college sports, an update on NBA Europe, and an NWSL expansion wrinkle.
30 min
45
Adidas Beats Nike to Sub-2 Marathon / Fencing G...
Scott and Eben discuss a record marathon performance, with Sabastian Sawe becoming the first person to break the two-hour mark in an official race. They talk Adidas vs. Nike, shoes vs. humans, and some other storylines. They also talk about new technology in fencing, and technology they wish the NHL would adopt.
32 min
46
Global Soccer: “A Broken System With Staggering...
Scott and Eben speak with Kurt Badenhausen about his latest list of the world’s most valuable soccer teams. They discuss the “broken system” that has zapped profits but continues to drive valuations. They talk about Tottenham’s potential relegation, Chelsea’s woes, the rightsizing of the two Spanish soccer giants, and more.
34 min
47
The Padres Are a Unicorn MLB Business / Nike Wa...
Scott and Eben discuss the various unique reasons why the San Diego Padres are worth $3.9 billion. They also talk about the Boston Marathon, a controversial piece of Nike ad copy, the Dianna Russini-Mike Vrabel latest, and more.
29 min
48
LIV Golf Faces Uncertain Future / Amazon’s NBA ...
Scott and Eben discuss a potentially massive shakeup in pro golf, with Saudi Arabian sovereign wealth fund PIF considering pulling its financial backing of LIV Golf. They also talk about a high-profile baseball lawsuit, and a tech mishap from Amazon in overtime of an NBA play-in game.
25 min
49
A First-Timer’s Thoughts on Attending the Masters
Scott and Eben speak about their trip to the Masters, where Rory McIlroy won his second straight green jacket. They talk about the event’s reputation, its blend of tradition vs. modernity, and what other sports teams/events could learn from its success.
28 min
50
On Masters Week, Is Your CEO Playing Too Much G...
Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a public-traded company’s performance and the amount of golf played by its CEO. They talk about the data, how it was collected, and what it says about golf.
25 min