Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
26
Where Does the NFL Go From Here?
Scott, Jacob, and longtime NFL advisor Marc Ganis discuss what's next for the league, ahead of the 2025 Super Bowl. An NFL team is now worth more than $10 billion. The league is playing games in Australia and on Netflix. It is hosting the President of the United States—and Taylor Swift—on Sunday. Can anything slow the sport's momentum? And how has it gotten so big, by luck or by strategy?
34 min
27
MLS Valuations Breakdown
Scott, Jacob, and Kurt Badenhausen discuss Sportico's recently published MLS valuations. How have a handful of clubs separated themselves from the pack, why are small-market and new clubs excelling, and where do things stand with MLS's Apple deal?
22 min
28
What We Do/Don't Know: Super Bowl, Caitlin Clar...
Scott and Jacob discuss expectations for the Super Bowl—can the Chiefs set another record? Will Caitlin Clark show up?—as well as some tidbits on the way playoff advertising and ticket revenue is collected by the NFL that surprised the hosts themselves.
32 min
29
Again?! Eagles vs. KC Super Bowl Rematch, Plus ...
Scott and Eben discuss the Super Bowl matchup, a rematch between the Chiefs and Eagles. They also talk about another possible NWSL sale, a curious new F1 rule, and the economics of Fanatics.
30 min
30
The Richest School Won, Plus Minor League Hocke...
Scott and Eben discuss Ohio State’s college football national title. They also talk about changes afoot in minor league hockey, Netflix economics, and a very lucky 11-year-old boy.
38 min
31
Bills Fans Drop Shovels / College Sports Crosse...
Scott and Eben discuss the NFL playoffs, including Bills fans’ love of Zubaz, a tradition dying in their new stadium, and an owner’s conflict. They also discuss a wild week in college sports and how the incoming Trump administration might play a role.
29 min
32
Deion and the Cowboys?? Plus, UConn Women’s Bas...
Scott and Eben discuss the bonanza that would follow if Deion Sanders took the Cowboys job. They also talk about UConn women’s basketball and the Chicago White Sox ownership latest.
22 min
33
The NFL Sells Books Now, Plus A Comcast-76ers D...
Scott and Eben discuss a self-help book that jumped to the top of Amazon’s sales charts after it appeared on an NFL sideline. They also talk about a shocking arena deal in Philadelphia, a quiet investment in the White Sox, and a dream College Football Playoff matchup.
26 min
34
TGL Debut / FanDuel Losses / Jerry Jones the Actor
Scott and Eben talk about the debut telecast of TGL, the new team simulator golf league backed by Tiger Woods and Rory McIlroy. They also talk about NFL betting favorites, Jerry Jones the actor, and NDSU’s FCS football dominance.
33 min
35
Fulu?! Hubo?! What To Make of the Latest Sports...
Scott and Eben discuss the combination of Fubo and Hulu+ Live TV services. They also talk about NWSL expansion, a controversial new DraftKings product, and more.
26 min
36
“The Data is the Fuel” w/ Chris Bevilacqua
Scott and Eben speak with sports media consultant and entrepreneur Chris Bevilacqua about the recent sale of his company to DraftKings, changes in sports media consumption, and his thoughts on how to fix college sports.
35 min
37
College Football Playoff, Netflix and Lower-Tie...
Scott and Eben touch on a range of topics, including the College Football Playoff, the Netflix Christmas NFL games, and an interesting development in MLS’s development league.
29 min
38
Pop-Tarts, Cheez-Its and the Modern Economy of ...
Scott and Eben are joined by Steve Hogan, CEO of Florida Citrus Sports, to discuss the group’s two bowl games, and in particular, a viral moment at last year’s Pop-Tarts Bowl. They talk about how bowls make money, the fine line between gimmick and virality, and how the transfer portal is changing bowl economics.
32 min
39
Christmas Eve Fireside Chit-Chat
Scott and Eben hit on a number of year-end items, including the college football bowl season, the looming WNBA labor fight, media innovation, and how athletes are spending their money.
28 min
40
Every NBA Team Is Now Worth At Least $3 Billion
Scott and Eben are joined by Kurt Badenhausen to discuss Sportico’s latest NBA valuations. They range from the Golden State Warriors at $9.14 billion to the Memphis Grizzlies at $3.06 billion. They talk about the business of the league, and how it compares to peers like the NFL and MLB.
34 min
41
College Basketball Players as Owners? / Belichi...
Scott and Eben talk about a notable new investor in Unrivaled, the new 3x3 women’s basketball league. They also talk about Bill Belichick’s college turn, and the MLS’s Vancouver Whitecaps on the market.
29 min
42
Red Bulls Spread Wings After Historic Season w/...
Scott and Eben speak with Marc de Grandpré, president and GM of the New York Red Bulls, about his very busy last few weeks. The MLS club was runner-up for the league title, and shortly afterwards announced a new—and very unique--$100+ million stadium naming rights deal with Sports Illustrated Tickets.
35 min
43
Juan Soto’s $765M Deal Has Wide-Spread Ramifica...
Scott and Eben discuss Juan Soto’s new $765 million contract with the New York Mets, and what it means for billionaire Steve Cohen, the rest of the league, and future CBA talks. They also talk about the College Football Playoff.
34 min
44
Coco Gauff, Caitlin Clark and the Highest-Paid ...
Scott and Eben are joined by Kurt Badenhausen to discuss the highest paid female athletes in the world. They include Coco Gauff, Eileen Gu, Simone Biles and Caitlin Clark.
29 min
45
The NFL Is Investing in Mexico’s Top Soccer Lea...
Scott and Eben discuss a potential major overhaul of Mexican soccer, with a notable new investor. They also talk about YouTube sensation MrBeast, protests by Premier League fans, and Marc Lasry dropping his pursuit of the North Carolina Courage.
29 min
46
Giants’ Saquon Sorrow is Eagles Thanksgiving Fe...
Scott and Eben discuss Saquon Barkley’s departure from the New York Giants, his success in Philadelphia, and the great Hard Knocks footage that captured it all. They also talk about the Oregon Ducks video team’s cinematic recaps of their wins.
32 min
47
Highest Paid Coaches / Expansion is Everywhere!
Scott and Eben discuss Sportico’s recent list of the 50 highest-paid coaches in the U.S. They also talk about Caitlin Clark’s NWSL interest, the UFL’s expansion, and a nostalgic piece of candy.
31 min
48
A New Way To Launch a Sports League w/ LOVB’s K...
Eben and Kurt speak with Katlyn Gao, League One Volleyball’s co-founder and CEO, about the group’s new $100 million funding raise, volleyball’s popularity, and why LOVB built a pro sports league by focusing first on youth clubs.
27 min
49
A Tale of Two Fights: One Tyson, One Trump
Scott and Eben discuss Mike Tyson’s fight versus Jake Paul, and president-elect Donald Trump’s visit to the UFC event in New York City. They also talk about Northwestern’s new $850 million stadium project, and ESPN’s unique deal to license TNT’s popular “Inside the NBA” show.
28 min
50
Cavs’ 1,000-to-1 Odds / The Sphere’s $500 Milli...
Scott and Eben discuss FanDuel offering 1,000-to-1 odds that the Cleveland Cavaliers finish the regular season 82-0, which reflects the gradual blending of oddsmaking and marketing. They also discuss the Sphere’s heavily operating losses, and another asset sale from Endeavor with an interesting twist.
25 min