Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Sports News
Sports
Business
26
U.S. Open Business Preview / NWSL Eliminates It...
Scott and Eben discuss the business of the U.S. Open, a cash-printing machine that funds the rest of the USTA’s roughly $500 million budget. They also talk about the NWSL’s radical new labor agreement, and major changes anticipated in NFL ownership.
35 min
27
NWSL Expansion / Caitlin Clark’s Next Endorseme...
Scott and Eben break down the latest in NWSL expansion talks, with groups from Denver and Cincinnati among those meeting with the league in New York City this week. They also talk about Angel Reese and Caitlin Clark’s candy opportunities, Cristiano Ronaldo’s new YouTube channel, and the NFL latest.
29 min
28
Table Tennis Went Viral During the Olympics. No...
Scott and Jacob Feldman chat with Flint Lane, founder of Major League Table Tennis, which is about to start its second season. The sport saw an explosion of interest during the Olympics—Google Search volume reportedly popped 5x above previous highs—with basketball stars Steph Curry and Anthony Edwards joining in on the fun.
30 min
29
NFL Valuations Jump Again, With Cowboys at $10....
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to talk about his latest NFL list, which runs from the Dallas Cowboys ($10.32 billion) to the Cincinnati Bengals ($4.71 billion).
40 min
30
Olympic Flame Revived in France / NWSL’s New CBA
Scott and Eben recap the end of the Summer Olympics in Paris—a rejuvenation of the Games themselves and a template for media coverage of future mega-events. They also talk about the NWSL and its players union agreeing to a new CBA.
29 min
31
Dale! Why Is Pitbull Buying Stadium Naming Righ...
Scott and Eben discuss Pitbull’s $6 million deal to put his name on FIU’s football stadium. They also talk about an oddity of Olympics marketing, and Manchester United doing the unthinkable.
31 min
32
Noah Lyles Wants A Shoe / Howard Basketball Wan...
Scott and Eben break down U.S. sprinter Noah Lyles’s demands for a sneaker—not sprinting spikes—built around him at Adidas. They also talk about an audacious plan at Howard University, a new high-tax surcharge at DraftKings, and the most valuable executives in sports.
31 min
33
U.S. Gymnastics Swagger Strikes Gold at Paris S...
Scott and Eben discuss the U.S. women’s gymnastics team’s early success at the Paris Summer Olympics. They also talk about the Kelce Brothers seeking a $100M podcast deal, and the MLB trade deadline.
29 min
34
Athletes Are Revolutionizing How We Watch the O...
Scott and Eben discuss how athletes are revolutionizing coverage of the Olympics via their own channels. They also talk about Peacock and NBC’s versions, WBD’s NBA lawsuit, and the latest in the major legal settlement that could forever change the business of college sports.
34 min
35
NFL’s 18th Regular Season Game / Olympics Biz
Scott and Eben talk about the NFL and its players union discussing an 18th regular season game. They also discuss Mat Ishbia’s NHL ambitions and the business of the Olympics.
32 min
36
Olympic Entertainment / Physical Tickets Return
Scott and Jacob Feldman discuss NBC's Olympics strategy, full of celebrity cameos and crossovers, as well as how athletes leverage their time in the spotlight. They also talk about the post-Covid resurgence of physical tickets as a souvenir.
28 min
37
Knicks Owner Jim Dolan Stirs the Pot / Angel Ci...
Scott and Eben discuss Knicks owner Jim Dolan’s objections to the league’s handling of its new $76 billion TV deals. They also talk about Angel City being sold to Willow Bay and Bob Iger, and new $75M sports venture fund.
34 min
38
Fallout of Copa America Security Collapse / NCA...
Scott and Eben are joined by Mike McCann, Sportico’s legal expert, to discuss the security issues at the Copa America final, delays in the NCAA’s latest anti-trust settlement, and the NFL’s recent legal setbacks.
35 min
39
Esports World Cup A Part of Growing Saudi Arabi...
Scott and Eben speak with Ralf Reichert, CEO of the Esports World Cup, about the eight-week event currently underway in Riyadh, Saudi Arabia. They talk about the $60 million prize pool, the state of competitive video gaming, and Saudi Arabia’s investment in its future.
32 min
40
What the $8 Billion Paramount Merger Means for ...
Scott and Eben discuss the $8 billion merger between Paramount and Skydance, with an eye on what it means for CBS’s sports portfolio. They also talk about the business of the NFL, more changes at NFL Media, and a $230 Tour de France fine.
32 min
41
Won and Done: Celtics to Sell After 18th NBA Title
Scott and Eben discuss the looming multibillion-dollar sale of the Boston Celtics, which was announced shortly after the team won its NBA-record 18th title. They also talk about Willow Bay, wife of Disney CEO Bob Iger, nearing a deal to buy a control stake of Angel City FC, and some tech intrigue at the Tour de France.
28 min
42
NFL Suffers Rare Financial Set-Back in Sunday T...
Scott and Eben discuss the NFL’s losing an anti-trust lawsuit over Sunday Ticket that could cost the league more than $14 billion. They also talk about Bronny James being drafted by the Lakers, and the end of the Arizona Coyotes.
29 min
43
Bronny James NBA Draft Game Theory
Scott and Eben discuss the upcoming NBA Draft, specifically how teams are evaluating Bronny James, who has potential off-court value in addition to his on-court skills. They also talk about the Florida Panthers winning the Stanley Cup, the start of the Fanatics/NHL jersey era, and Alex Morgan being left off the U.S. Olympic team.
35 min
44
The Money Behind the Summer of Soccer w/ MLS Ex...
Scott and Eben speak with Camilo Durana, executive vice president of both MLS and SUM, about Major League Soccer’s attendance growth, the overlap of the Euros and Copa America, and the impact of Lionel Messi.
33 min
45
Inaugural WNBA Valuations Breakdown w/ Kurt Bad...
Inaugural WNBA Valuations Breakdown w/ Kurt Badenhausen Scott and Eben speak with Sportico colleague Kurt Badenhausen about his inaugural WNBA valuations. They range from the Las Vegas Aces at $140 million to the Atlanta Dream at $55 million. The average team is worth about $96 million.
39 min
46
Bryson DeChambeau Has Finally Won Over Golf Fan...
Scott and Eben discuss U.S. Open champion Bryson DeChambeau, who has overcome a rough public image to capture golf fans and golf media. They also talk about a new TGL investor, the ongoing NBA/NHL finals, Tom Brady’s broadcast debut, and Charles Barkley’s “retirement” announcement.
28 min
47
Chestnut Banned! Major Beef in Competitive Eating
Scott and Eben break down a sports business scandal in competitive eating, with Joey Chestnut, the sport’s biggest star, banned from the July 4 Nathan’s hot dog competition. They also talk about NBA players as investors, the Kelce brothers, and the ongoing MaxPreps sale.
29 min
48
Fan Reports From Yankee Stadium and the Cricket...
Scott and Eben breakdown weekend trips to Yankee Stadium for Yankees vs. Dodgers, and the T20 Cricket World Cup for India vs. Pakistan. They also talk about Kyrie Irving’s unique shoes, a possible U.S. investment in Portuguese soccer club Benfica, and a website acquisition that’s turning heads around the NHL.
35 min
49
Pro Athletes Keep Betting / A Rational Caitlin ...
Scott and Eben discuss more betting scandals in pro sports, with MLB and NBA confronting new news about athletes violating their anti-gambling rules. They also talk, rationally, about Caitlin Clark, Angel Reese and the WNBA’s current media reckoning. They also speak briefly about Man City’s Premier League lawsuit and Carmelo Anthony’s unique NBL deal.
27 min
50
Connor McDavid Reaches Stanley Cup / Kylian Mba...
Scott and Eben discuss Connor McDavid, the NHL’s most talented player, finally playing in his first Stanley Cup Final. They also talk about soccer star Kylian Mbappé moving to Real Madrid, the U.S. Government’s Ticketmaster lawsuit, and a new 3x3 women’s basketball league.
32 min