Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
1
Late Night at the U.S. Open, Bankruptcy at LIV ...
Scott and Eben debate how problematic it is for U.S. Open matches to end at 3:33 AM ET. They also talk LIV Golf's long-expected bankruptcy, the start of the NFL season, and LSU vs. SEC.
31 min
2
Trucking, Restaurants and Real Estate: An NFL S...
Scott and Eben speak with Antoine Bethea, a former Pro Bowl safety, about his time in the NFL, his post-playing business approach, and how athletes can better manage their money.
30 min
3
Stan Kroenke Adds Angels to Sports Empire in $4...
Scott and Eben talk about Stan Kroenke's $4 billion deal to buy the Los Angeles Angels, which will grow what was already the largest ownership empire in global sports. They also talk about some business storylines from the U.S. Open.
28 min
4
Sports Investing is Red Hot. Are There Dangers ...
Scott and Eben speak with Marc Ganis, founder of Sportscorp and advisor to the NFL, about the economics of the world's richest league and how sports investing is changing forever.
32 min
5
Dodgers Update / The Newest Sports Owners
So much for a quiet summer. Kurt and Jacob fill in for Scott and Eben, breaking down the latest news in the Mark Walter saga, the approval of the Seattle Seahawks’ sale to a group led by Vinod Khosla, and a new funding round for Unrivaled at a $650 million valuation.
31 min
6
Mr. Haaland's Haircut: Lessons from the Gen Z S...
Scott and Eben discuss a social media masterclass from Erling Haaland. They also discuss the Timberwolves sale, Woody Johnson's F1 investment, and NFL players going back to college.
36 min
7
Sports Owners and the Danger of Short-Term Thin...
Scott and Eben speak with notable Wall Street (and sports) investor Roger Ehrenberg about the $12.5 billion Lakers deal, the changing face of sports ownership, and the thorniest questions that major leagues like the NBA and NFL are yet to solve.
27 min
8
Lakers Sale Fallout / Jeff Bezos the Sports Owner
Scott and Eben discuss more fallout from the stunning Lakers sale, including new reporting about Mark Walter's business empire and Joshua Kushner's AI-heavy portfolio. They also talk about Jeff Bezos buying into Liverpool, and a bizarre college sports legal battle.
30 min
9
The Lakers Just Sold For $12.5 Billion?! Plus, ...
Scott and Eben are joined by Kurt Badenhausen to discuss an NBA bombshell, with the Los Angeles Lakers selling to Josh Kushner for $12.5 billion. They also talk about Kurt's latest NFL valuations.
32 min
10
Nascar COO Discusses the Delicate Balance of In...
Scott and Eben speak with Ben Kennedy, the COO of NASCAR, about how the racing giant balances its traditional roots and its constant quest for innovation. They talk about new race locations, up-and-coming drivers, private equity and more.
31 min
11
Larry Berg Rises / Dodgers' Embarrassment of Ri...
Scott and Eben break down new MLS commissioner Larry Berg, a 'hybrid candidate' who was introduced to fans this week. They also talk about the Dodgers' embarrassment of riches, and LIV Golf funding.
31 min
12
What Was Gianni Infantino Thinking?
Scott and Eben discuss the rapid and stunning collapse of FIFA president Gianni Infantino's investment plan, which drew criticism for its merits, its lack of transparency and its potential ulterior motives. They also talk about Mauricio Pochettino's new contract as USMNT coach, and a crazy Friday night in college sports.
31 min
13
FIFA Seeks Investors: Breaking Down a Soccer M&...
Scott and Eben break down the early reporting on FIFA's plan to sell a $4.2 billion stake in its commercial ventures. They also talk about college sports patch deals.
29 min
14
LeBron James Choses Philadelphia / The Packers ...
Scott and Eben discuss LeBron James signing with the Philadelphia 76ers. They also talk about the latest financials from the Green Bay Packers, new investors in the Athletics, the sale of The Team, and more.
26 min
15
ESPN Layoffs / Sports Ownership Empires Grow
Scott and Eben break down this week's layoffs at ESPN. They also talk about the Walton and Mittal sports ownership empires, the World Cup finals ratings, and NFL economics.
32 min
16
MLS Commissioner Finalists / World Cup Recap
Scott and Eben discuss the two finalists to be the next MLS commissioner. They also talk about the end of the World Cup and Fanatics Fest in New York City.
36 min
17
40 Years of Goooooooals With World Cup Announce...
Scott and Eben speak with Telemundo soccer broadcaster Andrés Cantor about the World Cup, the U.S. team's exit, his love for Argentina, the prospect of a 64-team tournament, and more.
33 min
18
Breaking Down the $9.6 Billion Seattle Seahawks...
Scott and Eben discuss the Khosla family—led by tech billionaire Vinod Khosla and his wife, Neeru Khosla—agreeing to buy the Seattle Seahawks for an NFL record $9.61 billion. They talk about the Khosla family's background, the deal price and the yet-to-be-announced financing.
22 min
19
U.S. Soccer Requiem / LIV Golf Layoffs
Scott and Eben speak about the U.S. team's elimination from the 2026 World Cup following a blowout loss to Belgium. They also talk about looming layoffs coming to LIV Golf as the circuit seeks new funding.
26 min
20
U.S. Red Card At Center of World Cup Controversy
Scott and Eben discuss the red card controversy involving U.S. striker Folarin Balogun in the lead-up to the team's game against Belgium. They also discuss Nike vs. Adidas, an MLSE stake sale and Versant making a sizable golf investment.
29 min
21
Tennis Players Cash in With 4 Earning $40M+ in ...
Kurt and Scott discuss the highest-paid tennis players, including Serena Williams at $40 million over the past 12 months. They also talk NBA Europe bids, Nike earnings and NBA accounting for the 2025-26 season.
27 min
22
NBA Europe Takes Shape / World Cup Elimination ...
Scott and Eben discuss the latest with NBA Europe, including the finances of the basketball league hoping to launch in October 2027. They also talk about the World Cup, Scott's visit to the Vatican, and Serena Williams' return to Wimbledon.
28 min
23
NHL Eyes Texas Expansion / Brendan Sorsby In No...
Eben and Jacob discuss the NHL's chosen location (Texas) and owner (Dan Friedkin) for its 33rd team. They also talk about Brendan Sorsby, the World Cup, the NBA Draft, and PGA Tour changes.
33 min
24
Who’s Winning EA/FIFA Split, Plus How Backyard ...
Jacob Feldman and Justin Birnbaum discuss the latest sports video game news, including Netflix’s partnership with FIFA and the first new Backyard Sports title in years. Is there a lane for simple, nostalgic games in a world of high-quality simulations?
34 min
25
Fans Are the Story of the World Cup So Far
Eben and Justin Birnbaum discuss latest from the World Cup. Fans have been the most enduring story of the games so far. They also talk about tickets, visas, transportation, and early success from the sport’s biggest names.
35 min