Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
1
How a Sponsor Helped Land MLB’s First Big Signi...
Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners.
29 min
2
Football and Politics: Inside the 100 Most-Watc...
Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana coach Curt Cignetti.
29 min
3
New Year’s Prediction: World Cup, NFL Media, ML...
Scott and Eben discuss some bold predictions for sports business in 2026, with topics that include the World Cup in North America, the NFL’s media renegotiations, the MLB and WNBA labor battles, the chaos in college sports, and more.
27 min
4
Do Athletes Get the Flu? Plus College Sports Wa...
Scott and Eben, both under the weather themselves, talk about the sports business implications of a bad flu season. They also talk about the theater of the absurd in college sports, with seventh-year QBs, NBA draft picks-turned-freshmen, and Pop-Tarts galore.
27 min
5
Chiefs Find $1.8 Billion In Public Money Under ...
Scott and Eben discuss the Kansas City Chiefs’ move across state lines. The NFL team will receive more than $1.8 billion in public funds, a record, to build a $3 billion venue in Kansas. They also talk about the rise of prediction markets and what to expect in 2026.
28 min
6
This Popular Basketball YouTuber is a Platform ...
Eben and Jacob speak with Zach Miller, president of Bucketsquad, the media and e-commerce company behind popular basketball YouTuber Jesser. They talk about Jesser’s popularity, how it’s monetized, and the ancillary businesses that Miller is planning to build on top of it
26 min
7
Monumental News! Plus, A College Coach Getting ...
Scott and Eben discuss new investors in Monumental, the parent of the Washington Wizards and Capitals. The backers are QIA and Arctos, buying shares previously held by Laurene Powell Jobs. They also talk about a notable line in Marshall Faulk’s new college football coaching contract, and an NWSL player (not Trinity Rodman) crossing the $1 million barrier.
26 min
8
Big 12's Private Equity Plans / MJ's House Drama
Scott and Eben talk about the Big 12's private equity plan, which is basically a credit facility for members. They also talk about the odd saga of Michael Jordan's former mansion, Diego Pavia's reverse star turn, and Nebraska women's volleyball.
26 min
9
Lane Kiffin’s House Mystery / Utah’s Private Eq...
Scott and Eben discuss a mystery involving Lane Kiffin’s house, which may impact his compensation as LSU’s head football coach. They also talk about the University of Utah’s private equity pitch, and delays at a critical Winter Olympics venue in Milan.
27 min
10
College Football Playoff Silliness / A Surreal ...
Scott and Eben speak about the uproar following the College Football Playoff selections. They also talk about the highest-paid female athletes, and the Donald Trump-dominated World Cup draw.
30 min
11
Messi vs. Müller Creates Dream MLS Cup Title Sh...
Eben and Jacob discuss the MLS Cup title showdown between Lionel Messi’s Inter Miami and Thomas Müller’s Vancouver Whitecaps. They also talk about WNBA labor, ESPN’s sports betting future, and college football playoff implications.
37 min
12
What Lane Kiffin’s LSU Move Says About College ...
Eben and Jacob discuss Lane Kiffin’s mid-season departure from Ole Miss, which rocked the college football world on Sunday. They break down what it means for Ole Miss and LSU, why players are the real losers, and why coaches’ contracts aren’t getting any smaller.
30 min
13
Amazon’s Turkey Day Takeover Continues Across G...
Scott and Eben discuss Thanksgiving and Black Friday, two days jam packed with sports of all sorts. They talk about Amazon’s growing sports ambitions, the NFL vs. college football, and more.
28 min
14
Real Madrid Tries to Balance Tradition and Capi...
Scott and Eben talk about changes underway at Spanish soccer giant Real Madrid, which is trying to keep the fan-controlled structure it has had since 1902, while simultaneously raising hundreds of millions of dollars. They also talk about a Sportico story exploring UMass football’s FBS tenure.
23 min
15
NFL’s Report Card Woes / WNBA’s Latest Offer
Scott and Eben discuss the NFL players union’s annual report card, which has drawn the ire of the league and its owners. They also talk about latest in the WNBA negotiations, Steve Cohen’s Sphere selloff, and James Franklin’s new college football gig.
29 min
16
Steph Curry Splits from Under Armour / MLS Chan...
Scott and Eben discuss Steph Curry’s surprise split from Under Armour. They also talk about two big changes at MLS, an existential crisis for NWSL, and the latest in the Big Ten’s proposed $2+ billion loan from a California pension fund.
30 min
17
Unpacking The Next Frontier of Athlete Nutrition
Scott speaks with Gavin Kaysen and Bri Rosas of KZ Provisioning about the company’s original story with the Minnesota Wild, untapped potential in athlete nutrition, and the level of personalization needed to maximize performance from the sports world’s biggest stars.
27 min
18
500th Episode! Plus, A Viral Marketing Stunt Go...
Scott and Eben celebrate their 500th Sporticast episode. They discuss president Donald Trump’s visit to the Commanders, a viral market stunt gone wrong, and more sports betting scandals.
33 min
19
Is Men’s Fencing a Profitable Sport for Colleges?
Scott and Eben tell stories from the latest Invest in Sports event in New York. They also talk about Fairleigh Dickinson University’s decision to add men’s fencing to make more money.
29 min
20
World Series Hangover, Plus ESPN vs. YouTubeTV
Scott and Eben discuss the end of the World Series, on of the most dramatic in recent memory, and the shift toward baseball’s looming labor battle. They also talk about ESPN vs. YouTubeTV, the latest major carriage fight in sports media.
22 min
21
The Business of the Blue Jays, The Other World ...
Scott and Eben talk about the other side of the World Series—the Toronto Blue Jays—who are part of a much larger Canadian tech/internet/sports conglomerate. They also talk about athlete nutrition, sideline seating, and Jim Dolan’s many salaries.
27 min
22
How to Talk about the NBA Betting Scandal
Scott and Eben debate all sides of the latest NBA betting scandal, unveiled by the FBI late last week. They also talk about the World Series and the college football coaching carousel.
33 min
23
Dodgers CEO Talks Ohtani World Series, and Yes…...
Scott and Eben speak with Stan Kasten, the president and CEO of the Los Angeles Dodgers. They talk about Shohei Ohtani’s superlative performance, the team’s run toward another World Series title, and how the business of the Dodgers has grown in recent years.
35 min
24
NBA Season Tips Off / Shohei Ohtani Shines
Scott and Eben break down the start of the NBA season, including some major changes on the media side, and a new all-time highest earner. They also talk about Shohei Ohtani’s superlative performance, and a new plan to save college soccer.
30 min
25
NBA Valuations Extravaganza w/ Kurt Badenhausen
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations guru, about his latest NBA rankings. They discuss the business of the Warriors, Clippers and Knicks; the NBA’s international opportunity; a shift towards an NFL-style model; the economics of new arenas; and more.
36 min