<p>All over the world, but specifically in the United States, there has been a lot going on in the past few years. From the Black Lives Matter movement that gained momentum in the wake of George Floyd's murder just two years ago, to the surge of Asian hate during the pandemic, and now another hate crime in Buffalo. And to be frank, I am disappointed in the responses to this event, or lack thereof from many businesses.</p><p>With this uptick in interest in social justice matters, it is more important than ever for businesses to stand for what they believe in.</p><p>In the season finale of the Inclusion and Marketing Podcast, I share:</p><ul> <li>The importance of brands expressing their beliefs and taking action around important social and political issues affecting the current climate</li> <li>How to get started on brand advocacy</li> <li>How to be authentic when shaping your brand advocacy</li></ul><p>Thank you so much for listening to Season 1 of the Inclusion and Marketing Podcast! I hope you have been able to use this podcast as a tool to win the attention, &nbsp;adoration and the loyalty of more consumers.</p><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul><p>Stay tuned for Season 2!</p><p><br></p>

<p>Today we’re going to explore the critical link between equity and customer success with a very special guest! My sister Deborah Pickett, a middle school math instructional trainer and coach, will share her valuable words of wisdom for those who are ready to embark on the lifelong process of being dedicated to equity.</p><p>Our conversation will cover:</p><ul> <li>What is the difference between equity and equality?</li> <li>From a business standpoint, what happens when equity isn’t prioritized?</li> <li>How to start using data to analyze potential equity issues in your business?</li> <li>What is the link between equity and access? What do equitable practices look like?</li> <li>What does it mean to say that justice is in the details?</li> <li>What is the relationship between equity, empathy, and compassion?</li> <li>What is the water vs the fish principle, and what are some real world examples of this way of thinking?</li></ul><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>

<p>Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of <a href="https://www.klickrr.com/" rel="noopener noreferrer" target="_blank">Klickrr</a>, about&nbsp;best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve.</p><p>We also cover:</p><ul> <li>What are the advantages of text marketing?</li> <li>The relationship between inclusive marketing and customer experience</li> <li>The importance of taking your audience’s preferences into account when developing brand communication strategies</li> <li>Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences</li></ul><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>