Inclusion and Marketing with Sonia Th...

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.

Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.

If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.


  • Business
    Marketing
    1
    188. 4 Common Growth Marketing Mistakes Keeping...
    13 min
    2
    187. Why Your Growth Marketing Strategy Isn’t W...
    The old growth marketing playbook is breaking — here’s how to evolve for today’s consumers.
    15 min
    3
    186. Why the Fastest-Growing Brands Start With ...
    15 min
    4
    185. The Proof Your Customer Acquisition Strate...
    15 min
    5
    184. Why Smart Brands Are Winning with Growth C...
    33 min
    6
    183. How to Increase the Effectiveness of Your ...
    Why your customer acquisition won’t deliver growth without this foundation.
    14 min
    7
    182. How This Brand Is Elevating Latinas -- and...
    Disrupting industries, shifting narratives, and putting overlooked consumers center stage.
    30 min
    8
    181. Uplevel Your Buyer Personas to Convert Mor...
    The simple shifts that help your personas reflect real people and drive real results.
    23 min
    9
    180. Performance Marketing’s Biggest Miss—and H...
    The overlooked decisions holding brands back from stronger growth, deeper trust, and loyal customers.
    25 min
    10
    179. 3 Essential Marketing Lessons Every Brand ...
    Avoiding the mistakes Cracker Barrel made: 3 timeless lessons to keep your brand backlash-proof.
    11 min
    11
    178. Win More Customers With These 17 Proven Cu...
    How to Invite Customers In Instead of Waiting for Them to Show Up
    24 min
    12
    177. The #1 Customer Acquisition Rule to Boost...
    Most brands miss this customer acquisition step, which hinders ROI
    13 min
    13
    176. How to Create AI Prompts That Eliminate Bi...
    Hidden AI bias could be costing you customers. Discover how to write AI prompts that create inclusive, bias-free marketing content that converts.
    16 min
    14
    175. 2 Marketing Lessons Every Brand Should Lea...
    12 min
    15
    174. The Sydney Sweeney x American Eagle Campai...
    13 min
    16
    173. How to Win the $2.8 Trillion Latino Market...
    36 min
    17
    172. Behavioral Scientist Reveals a Highly Effe...
    30 min
    18
    171. The Best-Practice Strategy Most Brands Ign...
    26 min
    19
    170. How Inclusive Brand Partnerships Drive Re...
    24 min
    20
    169. Your Inclusive Marketing Will Struggle Wit...
    39 min
    21
    168. The KPI Mistake That’s Costing You Custome...
    19 min
    22
    167. What Consumers Expect in 2025: Inside Kant...
    29 min
    23
    166. What It Really Takes to Execute a Multilin...
    25 min
    24
    165: The inclusive marketing framework big bran...
    26 min
    25
    164. Inside the Inclusive Marketing Playbooks o...
    21 min