Inclusion and Marketing

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."

The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.

This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.

Business
Marketing
126
45. Factors that influence your customers' succ...
19 min
127
44. [Listen to Them] Black consumers share what...
11 min
128
43. [Listen to Them] All representation isn’t c...
11 min
129
42. [Listen to Them] Are you using your brand’s...
12 min
130
41. [Listen to Them] Working with people differ...
11 min
131
40. [Listen to Them] This is what a high-perfor...
16 min
132
39. [Listen to Them] Common micro-aggressions y...
24 min
133
38. [Listen to Them] Black women are used to be...
19 min
134
37. Introducing 'Listen to Them: Black talent a...
9 min
135
36. [BONUS] Listen before hitting "go" on your ...
20 min
136
35. 5 Consumer expectations for brands engaging...
16 min
137
34. [BONUS] Practical tips for building a dive...
54 min
138
33. How smart brands are leaning into inclusion...
41 min
139
32. [BONUS] An impactful way every leader and b...
6 min
140
31. How to actually build a diverse and represe...
21 min
141
30. Best practices for incorporating inclusive ...
34 min
142
29. What inclusive brand type are you?
19 min
143
28. The mindset you need to build an inclusive ...
13 min
144
27. Planning your inclusive brand calendar
17 min
145
26. Making your performance marketing campaigns...
34 min
146
25. Listen before featuring diverse talent in y...
12 min
147
24. Engage more diverse consumers authentically...
31 min
148
23. How consumers want you to celebrate heritag...
31 min
149
22. Common ways brands treat diverse talent lik...
19 min
150
21. Cultural appropriation and inappropriate us...
18 min