The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Business
Marketing
426
The Hill’s Jimmy Finkelstein: Our priority is h...
At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discusses the publication's non-partisan coverage, its video ambitions and diversifying its traffic sources.
24 min
427
Bonus: How to build great digital products
As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. They face everything from broken workflows, a lack of a seamless functionality and a lack of efficiency....
28 min
428
New York Times' David Rubin: Marketing has to w...
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in...
26 min
429
Bonus: How The Atlantic built its events business
On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that make money, we took an in-the-weeds look at what makes a successful events business. We talk to...
33 min
430
Bonus episode: Inside Quartz's email newsletter...
With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Podcast, where we invite guests to dive deep into the...
42 min
431
Pivoting from platforms to paid: The best of th...
On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to a new approach to relationships with platforms.
15 min
432
Vertical Networks’ Jesus Chavez on Snapchat: ‘I...
Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez,...
30 min
433
Quartz's Jay Lauf: Being completely ad-dependen...
Quartz is onto its next big move to diversify reader revenue. The publisher, which originally launched as an ad-supported model, launched a membership program in November. Lauf discusses the subscriptions business, why Quartz remained valuable as a...
28 min
434
CNN's Andrew Morse: A paywall isn't the answer ...
The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed...
30 min
435
BuzzFeed’s Craig Silverman: Digital advertising...
Craig Silverman’s stories have it all: lies, fraud and billions of stolen dollars. But they’re far from a true crime podcast. The Toronto-based BuzzFeed media editor writes about fake news, the spread of misinformation on platforms and ad fraud,...
36 min
436
CBS Interactive’s Jim Lanzone: VC-funded digita...
Digital-only media brands with millions of dollars in venture capital funding have gotten a lot of attention. However, slowly but surely, they’re hitting a wall. And CBS is capitalizing. Jim Lanzone, CEO and President of CBS Interactive, discusses...
31 min
437
Bauer Media Group's Steven Kotok: If we’re gon...
As the end of 2018 approaches, we're also coming to the end of an era of VC-funded media companies, perhaps because the industry was not conducive for the growth demanded by venture capitalists. Steven Kotok, CEO and President of Bauer Media Group...
29 min
438
BBC’s Jim Egan: Ad-supported news operation is ...
This year the buzz has been around subscriptions. At the most recent live podcast event for Digiday Plus members, BBC Global News CEO Jim Egan said that they're thinking about a reader revenue strategy but for now, bbc.com is an entirely...
35 min
439
Industry Dive's Sean Griffey on building a $22 ...
Industry Dive, an online-only B2B company based in Washington D.C., is a good proof point that the sky is not falling for all "ad-dependent" media. Founder & CEO Sean Griffey discussed the reasons why he wants to stick to the ad model for Industry...
27 min
440
PopSugar’s Brian Sugar on getting profitable an...
For female media brand PopSugar, the name of the game now is profits. The 12-year-old company has finally gotten into the black, and it intends to stay there, CEO Brian Sugar said on this week's episode of the Digiday Podcast.
25 min
441
Bloomberg’s Justin Smith: We’re projecting 15-2...
Bloomberg is not immune to the pressures of old business models, but it does have a plan. It launched a subscription offering, struck a partnership with Twitter for TicToc by Bloomberg and created a new event platform to offset the decline in...
37 min
442
Skift’s Rafat Ali: 'B2B has always been about d...
Skift CEO Rafat Ali is vocal about his beliefs about building sustainable media businesses -- and the advantages of focusing on more narrow niches than broad, general audiences. Skift is now six years old, with 60 people and revenue that’s set to...
34 min
443
CoinDesk's Kevin Worth: In the GDPR era, crypto...
CoinDesk CEO Kevin Worth discusses how they approach the coverage of crypto and where the road lies ahead.
35 min
444
The Guardian's David Pemsel: We can't be compla...
The Guardian has stuck to its “open” mantra by asking readers for donations instead of putting up a paywall. They have 800,000 paying members, putting The Guardian on the path to profitability. The Guardian CEO David Pemsel says while this model...
46 min
445
Roku’s Scott Rosenberg: Cable operators have to...
TV is changing in front of our eyes. From cord-cutters to cord-nevers, people are increasingly are getting their TV through streaming services like Apple TV or Roku. The future of cable TV has been in flux but Roku’s gm of Roku’s platform business...
29 min
446
Martha Stewart Living's Elizabeth Graves: 'The ...
Martha Stewart was an influencer before social media influencers existed. Elizabeth Graves, the editor in chief of Martha Stewart Living, says modernizing brand is work in progress but doesn’t need too much effort. In our latest podcast, Graves...
28 min
447
Insider Inc.’s Nicholas Carlson: Subscriptions ...
Business Insider launched BI Prime in January 2018, and chief content officer Nicholas Carlson said it has a business as well as editorial incentive. Carlson also talked about their recent editorial reorganization between the BI and Insider brands,...
33 min
448
Brit+Co’s Brit Morin: Modern media brands are h...
Publishers are coming up with a variety of ways to support content and encourage direct reader revenue. But it all starts with building a brand that people want to pay for. Brit Morin, founder of Brit+Co and a former Google employee, has been working...
37 min
449
Homebrew’s Hunter Walk: Brand safety concerns ...
Hunter Walk, a partner at early stage venture firm Homebrew, says reactions around brand safety are overblown. He talks advertising, investing and the problem of platforms in this show.
41 min
450
Hodinkee’s Ben Clymer: “Making the flip from 10...
Hodinkee has built a media brand around those passionate about watches. It started as a Tumblr page by Ben Clymer, who was working on Wall Street at the time. Clymer turned Hodinkee into a leading source of content related to watches and the...
28 min