The Mueller Report confirmed a lot of reporting already done around the Trump administration and Russian meddling in the 2016 election. One of the many newsrooms whose reporting was vindicated in the process is The Daily Beast, a mid-sized publisher...

In this special four-episode series of the Digiday Podcast, we invite executives from bootstrapped media companies to talk about how they run a sustainable and profitable media business. Courier, a London-based, bimonthly magazine, is focused on...

Meredith, which acquired Time Inc in 2018, is home to a stable of female-focused media brands like People and Every Day with Rachel Ray. The company's long relied on print revenue, but like everyone else, is now looking to diversify revenue...

Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On this episode of the Digiday...

The pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment,...

IMGN Media, the digital media company that owns Daquan, the meme account with 12.3 million Instagram followers, is focused on creating content for teens and young adults primarily on Instagram and Snapchat. Barak Shragai, co-founder and CEO of the...

2018 was a year of organizational restructuring at Condé Nast, followed by a decision to offset the decline in print business by focusing on the growth areas, including on longform video and of course, implementing a paywall at all of the publisher's...

Local journalism is in crisis. Emily Bell, director of Tow Center at Columbia University, sees hope in policy and regulation to provide a solution. Sign up for the three-month Digiday+ subscription plan. Use code INTRO. Offer available for a limited...

Whether big tech platforms need to be broken up in order to rein them in is now a matter of public debate -- and will be a big topic during the U.S. presidential election next year. Dina Srinivasan is an academic, who went from being an ad tech...

One-year-old startup NewsGuard is trying to turn the problem of unreliable and fake news into a real business. The company, which raised $6 million in an initial funding round, creates "nutrition labels" for news organizations, rating them red if they...

In the era of deep connections with passionate audiences, being in the middle is rough. That's why USA Today is focused on scale. USA Today makes 75% of its revenue from digital advertising and 25% from print advertising. On this episode, COO Michael...

Diversification is on most publishers' minds as they work to build sustainable businesses that can withstand massive shifts. Pam Wasserstein, CEO of New York Media, is intimately familiar with the process of revenue diversification, from paywalls...

Digital media is going through a tumultuous period. Layoffs at publishers such as Buzzfeed, Gannett and Vice in recent weeks have become the latest example in what appears to be a coming reckoning for new media companies. At the same time, successes...

For many, digital media's ills are down to the broken advertising technology that acts as the plumbing for the industry. Adam Zucker-Scharff, director of ad tech at the Washington Post, says it's more complicated than that: Advertisers are going to...

Gen-Z is the latest object of marketer fascination. The teenage demographic has its own language and very different traits when it comes to the Internet and social media consumption -- just witness the Instagram egg. Taylor Lorenz, staff...

If you’re in sports media, you’re likely familiar with the world of sports betting. Action Network, a subscription-based media company that covers sports betting and helps bettors make informed bets, is on a mission to turn all sports fans into...

Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this bonus episode of the Digiday Podcast, we took an...

This week, it was reported that Conde Nast is going to put all its titles behind a paywall in the U.S. by the end of the year. Internationally, however, the magazine publisher is taking smaller, more cautious steps towards reader revenue. Wolfgang...

For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have developed and refined this muscle over years. Today, the Journal has just under 2.5 million...

At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discusses the publication's non-partisan coverage, its video ambitions and diversifying its traffic sources.

As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. They face everything from broken workflows, a lack of a seamless functionality and a lack of efficiency....

With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in...