When it comes to finding customers who need your products or services, Search Engine Optimization (SEO) is key. However, the foundation of web design is creating a website that is both functional and visually impressive through the User Experience Design (UX). In this episode, our host, Taylor Karg, sat down with Americaneagle.com's Danny Setiawan, senior UX architect and Krista Brea, SEO Specialist, to talk through the history between the two disciplines, the areas where they may clash with one another, and how they are better when they work together. To learn more about Americaneagle.com's SEO and UX Design, click here: Search Engine Optimization and Experience Design. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

What started as a humble blogging platform is now the market leader in the web space. Companies of all sizes, from start-up to mid-market and enterprise, are all leveraging the open-source and robust WordPress platform to meet their digital needs. The world's most popular open source CMS is powering 43% of the internet today. In this episode, our host, Taylor Karg, sat down with one of Americaneagle.com's WordPress expert and Scrum Master, Landon DePasquale, to cover the platform through a marketing perspective. The two talk about what WordPress is, the benefits to using this platform as a marketer, how to determine if its the right platform for you, and so much more. To learn more about Americaneagle.com's work with WordPress, click here: WordPress Development Partner Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Content governance, or content management, facilitates the production and publication of content by symbiotically aligning people, processes, and tools. It is like a blueprint for how your content is planned, created, and distributed. It encompasses accountability and cross collaboration with a content team. In this episode, our host, Taylor Karg, sat down with Content Management Lead, Tyler Bachman, and Senior Content Writer, Al Edwards at Americaneagle.com, to cover the importance of content, internal content governance, content quality, editing practices, brand standards and so much more.

Websites are meant to be fluid. As technology and business processes continue to evolve, your website should evolve along with it. If it doesn’t, it may actually be hurting your business. This begs the question — how do you know it’s time for a website redesign? To help answer this question, our host, Taylor Karg, sat down with Mike Goliber, Vice President of Client Engagement at Americaneagle.com. This episodes covers what it means to redesign your website, what results business owners should hope to achieve, how do you know if you should redesign or rebuild, and so much more. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios

Tomorrow being National Marketing Day, we have brought you something different. Our host, Taylor Karg, sat down to interview a marketing industry veteran! Americaneagle.com's very own Marketing Director Rick Maxey. Rick has 18 years of experience in marketing and is a Certified Salesforce Pardot specialist. He currently manages all things relating to email marketing. Before joining Americaneagle.com, he worked for his own company for 15 years running the marketing side. He is a father of three girls and is passionate about documenting, sharing, and promoting the amazing culinary skills of his wife. We dig into how Rick got into the marketing world, his thoughts on the future of marketing, and more!

In this episode, we’re presenting to you a session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. Are your digital efforts accomplishing everything you intend for your business and brand? If you are not sure, it is probably time for a measurement strategy. In this episode we will learn about how to develop a measurement strategy by Americaneagle.com's Analytics Expert, Simon Mandel. Read more about the tips discussed in the session right here. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

In this episode, we’re presenting to you a session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. In this episode we will learn about 7 SEO tips & tricks that will make you feel like an SEO expert presented by Americaneagle.com's Digital Marketing Director, Courtney McKeown, and Digital Marketer, Diane Haro. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook Taylor Karg: LinkedIn Courtney McKeown: LinkedIn Diane Haro: LinkedIn

The holiday season is officially here. In this Cyber Monday episode, our host, Taylor Karg, spoke with Americaneagle.com's Digital Marketing Account Manager, Shawn Dunlap, and Digital Marketer, Vanessa Cozzone, to discuss four last minute marketing tactics to help your business win this holiday season. Our guests discussed social media, inventory, retention, SMS and many more marketing strategies.

In this special episode, our guest host, Chicago Sun-Times columnist, Richard Roeper, takes over and speaks to marketers from a range of different businesses about their marketing strategies and backgrounds. Listen in as we speak to professionals from businesses like HellermannTyton, The Animal Store, and RDO Equipment Co. about how they've overcome business challenges and adjusted their marketing strategies as a result of the pandemic, what their philosophy is for 2022, and more!

In this episode, our host Taylor Karg spoke with Americaneagle.com's Director of Digital Strategy and Content Experience to discuss how to develop a compelling data marketing message. The two also dive into the digital content quadrant, progressive information growth and how to develop digital strategies for clients.

This episode of Modern Marketing Messages focuses on the nitty gritty of analytics. Two of Americaneagle.com’s analytics experts, Simon Mandel and Charles Ro, join the show to discuss how there is a narrative in data and how we go about sharing that narrative. We get into the difference between key performance indicators (KPIs) and metrics, the usage of analytics dashboards, the importance of graphically representing data to tell a story, and more. Tune in to learn about actionable steps you can take to excel your own business with the analytics you have at hand! This episode is brought to you by Americaneagle.com Studios.

In this episode of Modern Marketing Messages, we discuss the latest in personalization and privacy trends with Americaneagle.com VP of Strategic Initiatives, Tim Ahlenius. With the acceleration of digital transformation today, we discuss how personalization is expected in today's society, the importance of being open and honest with your consumers as it relates to data privacy, and more!

In our next episode of Modern Marketing Messages, a few of Americaneagle.com’s SEO experts, Tony Stehn, Courtney McKeown, and Mike Ginley join the show to discuss Search Engine Optimization (SEO). We get into where SEO started several years ago, the current state of SEO, and what the future holds. We unpack the actionable items that businesses are taking to improve their SEO over the last year during the big shift to digital, as result of the Covid-19 pandemic. Listen in as we also discuss what aspects of SEO businesses should focus on in 2021. This episode is brought to you by Americaneagle.com Studios.

In this episode of Modern Marketing Messages, we are joined by Americaneagle.com's VP of Strategic Initiatives, Tim Ahlenius, as we discuss 2021 content marketing trends for both B2C and B2B markets. We jump into what brands should be doing to bring their brand to life and reach both their primary and secondary target audiences. We unpack the trends of video content, interactive content, influencers, and more! Download and listen today!

Tune in as we go back into our Americaneagle.com Forum vault and listen in to a recent session we hosted on personas! This episode, with guest speaker Brad Skeen, is a lively and informative discussion about creating personas and the importance of creating a web environment for optimal customer journeys. Listen in to understand on a holistic level how to establish a complete and ongoing relationship with users on all levels, from your website to billboards to emails and even snail mail. Download today!

We’ve all seen those paid ads as we surf the Internet. Now it’s time to reach a better understanding of paid search, the rules of the game and how these ads work—all in the goal of building an effective winning strategy. Digital marketing strategists take you through the game plan for product listings aka shopping ads; paid search ads; those display or banner ads that seem to follow you everywhere you surf; and the video pre-roll ads you see on sites such as YouTube. Sometimes it pays to pay!

The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.