Modern Marketing Messages

The Modern Marketing Messages Podcast discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between. Modern Marketing Messages is brought to you by Americaneagle.com Studios; subscribe today for exciting new episodes.

Marketing
Technology
1
YouTube Domination Through Organic Optimization
In this special edition of Modern Marketing Messages, you'll get the chance to hear a presentation by Scott Lemke and Morgan Tracey. They hold the roles of Senior Digital Marketing Specialist and Senior Social Media Specialist at Americaneagle.com. Together, they will explore the topic of YouTube using organic optimization, as demonstrated at this year's Americaneagle.com Company Forum. This podcast is brought to you by Americaneagle.com Studios.
28 min
2
Beyond Rankings: Interplay of SEO & Brand Growth
In this exclusive episode of Modern Marketing Messages, you'll have the opportunity to listen to a presentation featuring Kevin Williams and Matt Kirtley, who serve as SEO Team Leads at Americaneagle.com. They will delve into the dynamic relationship between SEO and brand expansion as showcased at this year's Americaneagle.com company Forum. This podcast is brought to you by Americaneagle.com Studios.
35 min
3
How to Use AI for Digital Marketing
The rapid ascent of artificial intelligence (AI) is revolutionizing the realm of digital marketing, promising profound changes. In this episode of Modern Marketing Messages, Pairzon's Chief Revenue Officer Lewis Rothkopf delves into the pivotal role AI plays in modern marketing. Explore the compelling impact AI has on digital marketing and its future implications, as businesses increasingly leverage its capabilities for strategic advantage. This podcast is brought to you by Americaneagle.com Studios.
43 min
4
How to Leverage Paid Ads For Lead Generation - ...
In part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing on customer experience and trust-building rather than salesy tactics This podcast is brought to you by Americaneagle.com Studios.
25 min
5
How to Leverage Paid Ads For Lead Generation - ...
Discover the art of turning paid advertising into a potent lead generation machine in this episode of Modern Marketing Messages. Join host Taylor Karg, and Simran Assudani, Paid Ads and Email Specialist at Americaneagle.com, to understand the basics to crafting compelling ad content, selecting the right platforms, optimizing landing pages, and targeting the perfect audience. This episode equips you with invaluable insights and strategies to take your digital marketing game to the next level. This podcast is brought to you by Americaneagle.com Studios.
23 min
6
How to Create a Social Media Content Plan
Dive into the insights shared by Americaneagle.com social media experts Morgan Tracey and Kelly Biladeau as they unveil the strategies and tools that drive engagement, resonate with audiences, and foster brand growth. From audience targeting and content optimization to setting measurable goals and tracking success, this episode takes you on a journey through the intricacies of effective social media planning. This podcast is brought to you by Americaneagle.com Studios.
43 min
7
Explore the Factors of Web Design with an Exper...
Explore the key factors of web design with expert graphic designer Noah Aird from Americaneagle.com. Dive into responsive design, branding strategies, site speed, accessibility, emerging trends, and more. Gain valuable insights to enhance your website's user experience and visual appeal. This podcast is brought to you by Americaneagle.com Studios.
41 min
8
How OroCommerce Transformed Wastebuilt's Web Pr...
Learn how Americaneagle.com transformed Wastebuilt’s digital presence utilizing OroCommerce to create a more scalable, efficient, and advanced ecommerce experience for customers. Joining us today is special guests Kevin Creese, Director of Ecommerce at Wastequip, and Derek Cwik, Solutions Engineer at Americaneagle.com. As a result, Wastebuilt’s new website sets a solid foundation for future growth and success while also delivering exceptional user experiences. This podcast is brought to you by Americaneagle.com Studios.
42 min
9
The Power of Using Video Content in Your Market...
Learn how video content can be optimized for different campaigns and effective strategies to ensure the success of your video content and avoid common mistakes. Get expert advice from Burn the Boats, a leading professional video production company, on incorporating videos into your marketing efforts. Check out Part 1 of this conversation here This podcast is brought to you by Americaneagle.com Studios.
41 min
10
The Power of Using Video Content in Your Market...
Discover the power of video content in your marketing strategy. Learn how Burn the Boats, a professional video production company, creates engaging videos that captivate audiences and enhance brand messaging. Explore their digital content creation process, engaging video content ideas, and video marketing best practices. Stay Tuned for Part 2 of this episode. This podcast is brought to you by Americaneagle.com Studios.
47 min
11
Navigating the Intricacies of Digital Marketing...
The world of digital marketing is a vast landscape of strategies, tools, and ever-evolving trends that businesses must navigate to thrive in the digital age. In this episode of “Modern Marketing Messages,” our host, Taylor Karg, delves into the insights shared by Zeina Yacoub, a senior digital marketing strategist at Americaneagle.com. With her wealth of knowledge and experience, Zeina takes us on a journey through the intricacies of digital marketing, shedding light on various aspects of this dynamic field. From the fundamentals of crafting effective marketing campaigns to the future trends shaping the industry, Zeina's expertise provides valuable insights for both seasoned professionals and newcomers alike. Whether you're a business owner, marketer, or simply curious about the digital marketing landscape, this episode offers a wealth of information to enhance your understanding and inspire your marketing endeavors. This podcast is brought to you by Americaneagle.com Studios.
33 min
12
Marketing Personified: Unleashing the Potential...
In this episode, join host Taylor Karg and Senior Web Strategist, Joel Rose, from Americaneagle.com, as they dive into the world of personas and their impact on marketing strategies. Tune in to this informative episode of Modern Marketing Messages to gain valuable insights into personas and how they can enhance your marketing efforts. Don't miss out on this opportunity to learn from an expert in the field and discover practical strategies for persona development. This podcast is brought to you by Americaneagle.com Studios.
32 min
13
The YMCA of Metro Chicago's Marketing Playbook:...
In this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more. The YMCA's mission has always been to empower individuals with social guidance and personal development. For over 165 years, the YMCA has created environments where community members belong and where all people can be nurtured and supported. This podcast is brought to you by Americaneagle.com Studios.
50 min
14
Breaking Down Barriers: Key Findings from Our A...
In part two of this episode, Taylor Karg, Nick Goodrum, and Norbert Rum discuss more findings from their survey, breaking down their overall takeaways from the results, and more. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources. Check out Part 1 of this conversation here This podcast is brought to you by Americaneagle.com Studios.
26 min
15
Breaking Down Barriers: Key Findings from Our A...
In part one of this episode, host Taylor Karg is joined by Americaneagle.com's Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from the survey conducted by Nick and Norbert that will lead to a better understanding of how people with disabilities use the web and how to improve their user experience. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources. This podcast is brought to you by Americaneagle.com Studios.
27 min
16
1:1 with a Marketing Expert: Caroline Letzel, S...
In this episode, our host, Taylor Karg is joined today by Americaneagle.com's Digital Marketing Specialist and Social Team Lead, Caroline Letzel. In this one-on-one interview, they discuss Caroline's upbringing in digital marketing, her duties and daily responsibilities. and advice for future marketers having an interest in digital space. "Don't be afraid to try, and don't be afraid to fail." Before Caroline started her position at Americaneagle.com, she was working in the event management and digital marketing space in Indiana. Serving as our Co-Lead for the Social Media team, her responsibilities are developing and executing social media strategies, creating and curating content for our clients, and more. Tune in to hear how Caroline has grown into the digital marketing expert she is today! This podcast is brought to you by Americaneagle.com Studios.
19 min
17
Why Content Optimization is Key
In this episode, our host, Taylor Karg, is joined by Stephanie Strok, Senior Content Writer, and Al Edwards, Content Quality Control Manager at Americaneagle.com. They discuss the various aspects surrounding the importance of content for your business, website, social posts, and more. Here at Americaneagle.com, our team of copywriters can provide effective services to reach your business's goals. Whether it's content marketing strategies, content creation, or reporting and analytics to monitor and track your strategy. Americaneagle.com is here to help in the right direction. This podcast is brought to you by Americaneagle.com Studios.
44 min
18
Unpacking Google Data Studio's Update to Looker...
Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data. In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discuss the ins and outs of the transformation from Google Data Studio to Looker Studio, the differences in capabilities between the two platforms, and along with breaking down the limitations that the new platform offers. This podcast is brought to you by Americaneagle.com Studios.
19 min
19
Adopting the Mindset of Digital Acceleration in...
In this episode, our host Taylor Karg, is joined by Jason Stutes, an industry expert in the ecommerce space serving as a former VP of Marketing and Chief Digital Officer for bbqguys.com. Brendan Cameron, Strategic Account Director in the B2B division at Americaneagle.com, also joined the show. They discuss the mindset of digital acceleration, how companies need to shift their focus to digital acceleration to empower their workforce within organizations, and to make sure your business has clear objectives to be set up for future success. This podcast is brought to you by Americaneagle.com Studios.
39 min
20
How Does a Focus on Accessible Design Benefit E...
In this episode, our host, Taylor Karg is joined by the Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum. They discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach in the web space. According to Siteimprove's data research, 69% of people with disabilities leave a website immediately if it’s not accessible. The "Shifting Left" focus has users incorporated into the design process, making it easier for teams to implement accessibility functions within a website. This podcast is brought to you by Americaneagle.com Studios.
45 min
21
1:1 with a Marketing Expert: Allison Lundberg, ...
In this episode, our host, Taylor Karg is joined today by a Senior Digital Marketing expert at Americaneagle.com, Allison Lundberg. They discuss Allison's upbringing growing up in Fort Wayne, IN, and attending Ball State University, her career path leading up to working at Americaneagle.com, and some tools and resources that Allison uses for her job every day as a marketer. "Never stop learning, and always be listening." Allison began her marketing career in the nonprofit association space and has grown to help clients understand their end goals. She analyzes and audits marketing plans to create original strategies and discovers new approaches to reinforce their efforts. Tune in to hear how Allison has grown into the digital marketing expert she is today! This podcast is brought to you by Americaneagle.com Studios.
20 min
22
Evaluating the Effectiveness of Events & Trades...
In this episode, our host, Taylor Karg, is joined by Alice Skiba, Trade Show Manager at Americaneagle.com. They discuss the effectiveness of tradeshows and events, the front-end and back-end process of what goes into a tradeshow, and the factors to consider for your business's marketing strategy when participating in an event. Tradeshows and events can be challenging to plan if you don't know where to start. If your business is considering joining a tradeshow/event, check out our resources mentioned in this podcast or linked below to get started planning for the future! This podcast is brought to you by Americaneagle.com Studios.
24 min
23
How to Align Your Marketing Strategy with SEO &...
Americaneagle.com SEO expert, Dan Drucker, and PPC expert, Patrick Gavin, join our host, Taylor Karg, to discuss the variety of ways businesses can effectively use PPC and SEO for strategic marketing campaigns, how to drive traffic towards your website with both strategies, and the benefits of having PPC and SEO working simultaneously together. Within many marketing teams, PPC and SEO are often handled separately and are sometimes seen as alternatives to one another. This, however, is a mistake as these two strategies should be integrated! Listen in to find out why! This podcast is brought to you by Americaneagle.com Studios.
29 min
24
The Power of TikTok: Exploring the Fastest-Grow...
In this episode, our host, Taylor Karg, is joined today by two of Americaneagle.com's Digital Marketers, Vanessa Cozzone, and Lauren George. They discuss the common misconceptions that TikTok has had over time, why the social media platform is outperforming the rest of the competition in today's market, and how businesses are utilizing the app to drive engagement and conversions. TikTok has over three billion downloads and one billion active users on the app today, beating out its competition with the likes of Twitter, Instagram, and Facebook. TikTok sees more engagement on a daily basis, with one billion TikTok videos being streamed per day. This podcast is brought to you by Americaneagle.com Studios.
39 min
25
6 Ways to Prep Your Digital Marketing this Holi...
In this episode, our host, Taylor Karg talks with 3 of our Digital Marketers at Americaneagle.com. Caroline Letzel, Scott Lemke, and Nadine Hawel talk to Taylor about the preparation around your digital marketing strategy this holiday season. According to Gartner's Holiday Digital Marketing Survey, "Consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. 38% of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery. This podcast is brought to you by Americaneagle.com Studios.
21 min