Modern Marketing Messages

The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between. Modern Marketing Messages is brought to you by Americaneagle.com Studios; subscribe today for exciting new episodes.

Marketing
Technology
1
4 Last Minute Marketing Tactics for the 2021 Ho...
The holiday season is officially here. In this Cyber Monday episode, our host, Taylor Karg, spoke with Americaneagle.com's Digital Marketing Account Manager, Shawn Dunlap, and Digital Marketer, Vanessa Cozzone, to discuss four last minute marketing tactics to help your business win this holiday season. Our guests discussed social media, inventory, retention, SMS and many more marketing strategies.
22 min
2
Marketing Roundtable: A Discussion with Marketi...
In this special episode, our guest host, Chicago Sun-Times columnist, Richard Roeper, takes over and speaks to marketers from a range of different businesses about their marketing strategies and backgrounds. Listen in as we speak to professionals from businesses like HellermannTyton, The Animal Store, and RDO Equipment Co. about how they've overcome business challenges and adjusted their marketing strategies as a result of the pandemic, what their philosophy is for 2022, and more!
31 min
3
How to Develop a Compelling Data Marketing Message
In this episode, our host Taylor Karg spoke with Americaneagle.com's Director of Digital Strategy and Content Experience to discuss how to develop a compelling data marketing message. The two also dive into the digital content quadrant, progressive information growth and how to develop digital strategies for clients.
30 min
4
The Nitty Gritty of Analytics
This episode of Modern Marketing Messages focuses on the nitty gritty of analytics. Two of Americaneagle.com’s analytics experts, Simon Mandel and Charles Ro, join the show to discuss how there is a narrative in data and how we go about sharing that narrative. We get into the difference between key performance indicators (KPIs) and metrics, the usage of analytics dashboards, the importance of graphically representing data to tell a story, and more. Tune in to learn about actionable steps you can take to excel your own business with the analytics you have at hand! This episode is brought to you by Americaneagle.com Studios.
19 min
5
The Ping Pong Match Between Personalization & P...
In this episode of Modern Marketing Messages, we discuss the latest in personalization and privacy trends with Americaneagle.com VP of Strategic Initiatives, Tim Ahlenius. With the acceleration of digital transformation today, we discuss how personalization is expected in today's society, the importance of being open and honest with your consumers as it relates to data privacy, and more!
23 min
6
The Past, the Present & the Future of SEO
In our next episode of Modern Marketing Messages, a few of Americaneagle.com’s SEO experts, Tony Stehn, Courtney McKeown, and Mike Ginley join the show to discuss Search Engine Optimization (SEO). We get into where SEO started several years ago, the current state of SEO, and what the future holds. We unpack the actionable items that businesses are taking to improve their SEO over the last year during the big shift to digital, as result of the Covid-19 pandemic. Listen in as we also discuss what aspects of SEO businesses should focus on in 2021. This episode is brought to you by Americaneagle.com Studios.
20 min
7
2021 Content Marketing Trends
In this episode of Modern Marketing Messages, we are joined by Americaneagle.com's VP of Strategic Initiatives, Tim Ahlenius, as we discuss 2021 content marketing trends for both B2C and B2B markets. We jump into what brands should be doing to bring their brand to life and reach both their primary and secondary target audiences. We unpack the trends of video content, interactive content, influencers, and more! Download and listen today!
26 min
8
Creating Personas & Optimal Customer Journeys t...
Tune in as we go back into our Americaneagle.com Forum vault and listen in to a recent session we hosted on personas! This episode, with guest speaker Brad Skeen, is a lively and informative discussion about creating personas and the importance of creating a web environment for optimal customer journeys. Listen in to understand on a holistic level how to establish a complete and ongoing relationship with users on all levels, from your website to billboards to emails and even snail mail. Download today!
30 min
9
In the Money: Winning the Paid Search Game
We’ve all seen those paid ads as we surf the Internet. Now it’s time to reach a better understanding of paid search, the rules of the game and how these ads work—all in the goal of building an effective winning strategy. Digital marketing strategists take you through the game plan for product listings aka shopping ads; paid search ads; those display or banner ads that seem to follow you everywhere you surf; and the video pre-roll ads you see on sites such as YouTube. Sometimes it pays to pay!
40 min
10
Welcome to Modern Marketing Messages
The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.
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