In this episode, our host, Taylor Karg talks with 3 of our Digital Marketers at Americaneagle.com. Caroline Letzel, Scott Lemke, and Nadine Hawel talk to Taylor about the preparation around your digital marketing strategy this holiday season. According to Gartner's Holiday Digital Marketing Survey, "Consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. 38% of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery. This podcast is brought to you by Americaneagle.com Studios.

In this episode, our host, Taylor Karg, is joined by two Americaneagle.com's SEO experts. Dan Drucker, a Senior Digital Marketer, and Kevin Williams, SEO Team Lead. They discuss the advantages of optimizing your business for online presence through search, tips, and strategies that they perform on a daily basis, and the best practices to have when creating an online ecosystem for your business. When it comes to finding customers, who need your products or services, Search Engine Optimization (SEO) is key. Your business’s bottom line could be missing conversions, as potential customers are not scrolling through pages of search results to find you. Your business needs to rise to the top of search results for the right keywords for your products and services. Reach out to us today for a paid SEO Analysis here. This podcast is brought to you by Americaneagle.com Studios.

Brittney Montague, Lifecycle Marketing Specialist at Amazon, talked to our host, Taylor Karg, about the specifics of her day-to-day duties at Amazon. They get into a recent AB testing initiative, Brittney's experience developing a strategy based on the data she's analyzing, and what lifecycle marketing means to understand potential candidates to fill positions at Amazon. Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. It's meant to tailor messages based on the customer's current stage, meet their needs, and move them into the next phase along their journey. This podcast is brought to you by Americaneagle.com Studios.

Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding and creating an emotional connection with your core customers. We get to hear Patti's journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business. Rebranding for a business can be overwhelming from the start, but if you develop a strategy, build a brand architecture, and research your core customers that data can help you transform your overall business growth and create longevity for new customers. This podcast is brought to you by Americaneagle.com Studios.

Tracy Kelly, a Client Experience Manager and former Marketing Recruiter for Celarity, talked with our host, Taylor Karg, about the various staffing trends in the marketing industry today. We get to hear what he's seeing from a recruiter's point of view to help job candidates find their next marketing role. One in five workers plan to quit their current position in 2022. Although most candidates are seeking higher salaries in the industry, over two-thirds say they are seeking more fulfillment in the workplace today. A study conducted by PwC surveyed over 52,000 current employed individuals in the workforce. For more information regarding the survey check out PwC's Global Workforce Hopes and Fears Survey 2022 This podcast is brought to you by Americaneagle.com Studios.

Google has announced the stoppage of Universal Analytics which will occur on June 30, 2023. On July 1, 2023, Universal Analytics, or UA data, will no longer be collected. Only Google Analytics 4, or GA4, data will be. For many of us, this means we have to be aware of this change to make sure we are starting the transition and all of our previous data is stored properly. To make sure this transition goes smoothly, Americaneagle.com's Charles Ro, Data and Analytics Strategist, talks about various ways to prepare for GA4, and answers some common questions people are asking, to help us all gain a better understanding of what GA4 is and what the transition means for your data and your website as a whole. For more information, you can access the UA to GA4 webinar conducted by Charles Ro, right here. To read the transcript/captions of this episode, click here. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

To switch things up, in this episode, our host, Taylor Karg, spoke with Illinois State University students Edwin Brkic and Bobby Rinaldi, who are currently Marketing Interns at Americaneagle.com. They get into what the current generation of interns are learning at school and how they can and cannot apply what they are learning in school in the real world. They also discuss what the average day of an intern looks like and what they find most interesting about marketing. This podcast is brought to you by Americaneagle.com Studios.

With Global Accessibility Awareness Day around the corner on May 19th, in this episode, we’re going to explore the topic of accessibility as it pertains to websites and the ways in which marketers can improve their accessibility compliance in their every day routines. According to the World Health Organization, one billion people, approximately 15 percent of the world’s population, live with some form of disability. This can make it difficult when doing daily tasks using technology and in some cases, going on the world wide web. To break down all aspects of accessibility, Taylor speaks with our very own accessibility expert, Nick Goodrum at Americaneagle.com. We dive into Nick's current role with accessibility, he breaks down what web accessibility really is, describing the legal implications, how marketing teams can improve their accessibility in their normal day routines, and so much more! Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

When it comes to a website or app for a business, the technology behind those solutions is often referred to as the business’s tech stack. Layers of a tech stack can include a content management system (CMS), digital experience platform (DXP), among others. Making the right tech stack considerations today is crucial to make sure your digital presence will best serve your customers tomorrow. In this episode we’re going through enterprise architecture, and more specifically company mergers and the implications going through a merger has on a company’s technology stack. To do this, Taylor speaks with Landon DePasquale, WordPress scrum master and Brad Skeen, Director of Enterprise Architecture at Americaneagle.com. Every business should plan a regular review of the technologies that support its digital presence. In doing so, we go through what questions should be answered in regard to technology solutions. Brad and Landon are well-versed with the associated pain points or challenges, and how to solve for those pain points in a way that is most efficient for everyone involved. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

For this episode, our host, Taylor Karg, sat down to interview a marketing industry expert, Americaneagle.com's very own Senior Digital Marketer, Dan Drucker! Dan is a high-achieving marketing leader offering 20+ years of progressive experience overseeing programs and teams. He leverages integrated marketing communications philosophies to build adaptable, customer-centric, data-driven marketing systems. His expertise includes research, insight identification, creative strategies, content marketing, CRM strategies, program optimization and a wide spectrum of digital tactics. We dig into Dan's professional career and past experience, how he got into SEO, what advice he has for young up-and-coming marketers, and so much more! Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

This episode is part two of The Importance of Auditing Your Analytics episode. Last episode, we discussed the three main components of a data quality audit which include compliance, accuracy and conversion tracking. In this episode we’re going to explore three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those actions are. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com, and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into what to do after a data quality audit process, everything about extraction, modelling and syndication of data, and so much more. If you’re not sure where your website’s analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here. Follow this podcast on your preferred podcasting platform so you never miss an episode.

It's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insight about their consumers, especially when trying to figure out what content is working. In this episode we’re going to explore the importance of auditing your website’s analytics. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into everything about data quality, common issues with analytics, the main components of a data quality audit, how often you should audit your analytics and so much more. If you’re not sure where your website’s analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here. Join us again for Part 2 of this discussion, titled The Risks and Rewards of Your Analytics, coming soon. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

When it comes to finding customers who need your products or services, Search Engine Optimization (SEO) is key. However, the foundation of web design is creating a website that is both functional and visually impressive through the User Experience Design (UX). In this episode, our host, Taylor Karg, sat down with Americaneagle.com's Danny Setiawan, senior UX architect and Krista Brea, SEO Specialist, to talk through the history between the two disciplines, the areas where they may clash with one another, and how they are better when they work together. To learn more about Americaneagle.com's SEO and UX Design, click here: Search Engine Optimization and Experience Design. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

What started as a humble blogging platform is now the market leader in the web space. Companies of all sizes, from start-up to mid-market and enterprise, are all leveraging the open-source and robust WordPress platform to meet their digital needs. The world's most popular open source CMS is powering 43% of the internet today. In this episode, our host, Taylor Karg, sat down with one of Americaneagle.com's WordPress expert and Scrum Master, Landon DePasquale, to cover the platform through a marketing perspective. The two talk about what WordPress is, the benefits to using this platform as a marketer, how to determine if its the right platform for you, and so much more. To learn more about Americaneagle.com's work with WordPress, click here: WordPress Development Partner Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

Content governance, or content management, facilitates the production and publication of content by symbiotically aligning people, processes, and tools. It is like a blueprint for how your content is planned, created, and distributed. It encompasses accountability and cross collaboration with a content team. In this episode, our host, Taylor Karg, sat down with Content Management Lead, Tyler Bachman, and Senior Content Writer, Al Edwards at Americaneagle.com, to cover the importance of content, internal content governance, content quality, editing practices, brand standards and so much more.

Websites are meant to be fluid. As technology and business processes continue to evolve, your website should evolve along with it. If it doesn’t, it may actually be hurting your business. This begs the question — how do you know it’s time for a website redesign? To help answer this question, our host, Taylor Karg, sat down with Mike Goliber, Vice President of Client Engagement at Americaneagle.com. This episodes covers what it means to redesign your website, what results business owners should hope to achieve, how do you know if you should redesign or rebuild, and so much more. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios

Tomorrow being National Marketing Day, we have brought you something different. Our host, Taylor Karg, sat down to interview a marketing industry veteran! Americaneagle.com's very own Marketing Director Rick Maxey. Rick has 18 years of experience in marketing and is a Certified Salesforce Pardot specialist. He currently manages all things relating to email marketing. Before joining Americaneagle.com, he worked for his own company for 15 years running the marketing side. He is a father of three girls and is passionate about documenting, sharing, and promoting the amazing culinary skills of his wife. We dig into how Rick got into the marketing world, his thoughts on the future of marketing, and more!

In this episode, we’re presenting to you a session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. Are your digital efforts accomplishing everything you intend for your business and brand? If you are not sure, it is probably time for a measurement strategy. In this episode we will learn about how to develop a measurement strategy by Americaneagle.com's Analytics Expert, Simon Mandel. Read more about the tips discussed in the session right here. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios.

In this episode, we’re presenting to you a session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. In this episode we will learn about 7 SEO tips & tricks that will make you feel like an SEO expert presented by Americaneagle.com's Digital Marketing Director, Courtney McKeown, and Digital Marketer, Diane Haro. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook Taylor Karg: LinkedIn Courtney McKeown: LinkedIn Diane Haro: LinkedIn

The holiday season is officially here. In this Cyber Monday episode, our host, Taylor Karg, spoke with Americaneagle.com's Digital Marketing Account Manager, Shawn Dunlap, and Digital Marketer, Vanessa Cozzone, to discuss four last minute marketing tactics to help your business win this holiday season. Our guests discussed social media, inventory, retention, SMS and many more marketing strategies.

In this special episode, our guest host, Chicago Sun-Times columnist, Richard Roeper, takes over and speaks to marketers from a range of different businesses about their marketing strategies and backgrounds. Listen in as we speak to professionals from businesses like HellermannTyton, The Animal Store, and RDO Equipment Co. about how they've overcome business challenges and adjusted their marketing strategies as a result of the pandemic, what their philosophy is for 2022, and more!

In this episode, our host Taylor Karg spoke with Americaneagle.com's Director of Digital Strategy and Content Experience to discuss how to develop a compelling data marketing message. The two also dive into the digital content quadrant, progressive information growth and how to develop digital strategies for clients.

This episode of Modern Marketing Messages focuses on the nitty gritty of analytics. Two of Americaneagle.com’s analytics experts, Simon Mandel and Charles Ro, join the show to discuss how there is a narrative in data and how we go about sharing that narrative. We get into the difference between key performance indicators (KPIs) and metrics, the usage of analytics dashboards, the importance of graphically representing data to tell a story, and more. Tune in to learn about actionable steps you can take to excel your own business with the analytics you have at hand! This episode is brought to you by Americaneagle.com Studios.

In this episode of Modern Marketing Messages, we discuss the latest in personalization and privacy trends with Americaneagle.com VP of Strategic Initiatives, Tim Ahlenius. With the acceleration of digital transformation today, we discuss how personalization is expected in today's society, the importance of being open and honest with your consumers as it relates to data privacy, and more!

In our next episode of Modern Marketing Messages, a few of Americaneagle.com’s SEO experts, Tony Stehn, Courtney McKeown, and Mike Ginley join the show to discuss Search Engine Optimization (SEO). We get into where SEO started several years ago, the current state of SEO, and what the future holds. We unpack the actionable items that businesses are taking to improve their SEO over the last year during the big shift to digital, as result of the Covid-19 pandemic. Listen in as we also discuss what aspects of SEO businesses should focus on in 2021. This episode is brought to you by Americaneagle.com Studios.