YES, BRAND with Hersh Rephun

Personal Brand Builder and Strategist Hersh Rephun talks to the brilliant peeps behind the best indie brands going. Diving deep, YES, BRAND also focuses on the Personal aspect of Personal Branding.

YES, BRAND is a companion podcast to TRUTH TASTES FUNNY, which is inspired by his personal development journey through Peak Performance, Meditation, and Quantum Consciousness.

What links these two shows is the fact that no matter the role your play in life or business, or the absurdity of the situation in which you find yourself, you must EMBRACE THE TRUTH in order to SELL THE TRUTH!

Business
Marketing
Entrepreneurship
1
It's CrunchGrowth Time! Phil Masiello is Scalin...
Phil Masiello, founder of CrunchGrowth and a seasoned entrepreneur, is known for his revolutionary impact on the e-commerce and business strategy sectors. He embarked on his entrepreneurial journey at 27 and enhanced his expertise with an MBA in Marketing and Finance. Phil's ventures, including his pioneering role in e-commerce for the meal industry and his transformative work with Raw Essentials, showcase his strategic acumen. With 800razors.com, he demonstrated creative and effective PR strategies. His agency, CrunchGrowth, stands out for its innovative, cost-effective approaches to maximizing sales, particularly in food products and personal care. Phil also hosts "Crunching Your Growth" on E360tv, where he interviews leading experts and shares that wisdom on entrepreneurship, inspiring a new wave of business leaders. His story reflects a commitment to transformative thinking in the ever-evolving e-commerce realm.
35 min
2
Behind the Scenes with Zeck: Fun Meets Function...
"I don't play favorites, but let me say that my time with Robert Wolfe and Allison Capaldi ranks right up there," says Hersh of his joint interview with the brilliant minds behind Zeck the company that is revolutionizing, streamlining, and frankly just making tolerable, the process of preparing decks and holding board meetings and presentations. Zeck is a cloud-based software platform that is transforming the board meeting. Zeck creates both time efficiency and qualitative improvement of board dynamics. Basically, after living through miserable and outdated board meetings, as both operators and board directors, we decided to completely reimagine the entire board meeting process. Zeck is co-founded by Edward Norton, an award-winning actor, filmmaker, and entrepreneur, and by Robert and Jeffrey Wolfe, the founders of Moosejaw (acquired by Walmart) and CrowdRise (acquired by GoFundMe). James Zubok, an incredibly experienced software company operator and private equity investor, is a founding partner. Zeck is reimagining the entire board meeting process. Leadership teams are saving a crazy amount of time (Zeck AI is mind blowing) and sending a superior product to their board. But, the ultimate game changer is that Zeck is having a transformational impact on the dynamics between leadership teams and their boards, making the process strategic and forward thinking. You will never again go into a board meeting and scroll through a deck that your board already read. Such a phenomenal waste of everyone’s time.
39 min
3
Understanding the Exchange of Value: Sid Mohass...
Sid Mohasseb is known as the “Entrepreneur philosopher.” Sid is twice best-selling author (“You Are Not Them: The Authentic Entrepreneurs Way” and “The Caterpillar’s Edge: Evolve, Evolve Again and Thrive in Business”), a university professor at both engineering and Business School, a 2 time TED speaker, an advisor to fortune 500 leaders and an innovation thought leader who has built multiple companies and invested in many more. He is a frequent contributor to Forbes, TIME, Newsweek, USAToday, Fox, Independent, Foreign Policy, Globe, London School of Economics, and Harvard Business Review. Connect with Sid at sid@mohasseb.com
46 min
4
Inside the Mind of Thomas Trautmann: Ethical Pe...
24 min
5
Urmi Hossain: Branding, Career Values, and the ...
Urmi Hossain is a woman who wears many hats: self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA (Chartered Financial Analyst) and CAIA (Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives. Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey of being a third-culture kid. Passionate about women’s empowerment, Urmi is the Social Media Lead for Women in Leadership’s Victoria Chapter and the Campaign Manager at Femme Influence. She is a big proponent of learning and self-development; one of her passions is public speaking. She has been part of the Toastmasters club since 2019 where she served as the roles of both VP of Education and President. In her free time, she enjoys reading thriller and mystery books and working out such as boxing, HIIT workouts, and running.
19 min
6
The Magic of Meeting: Referral Diva Virginia Mu...
Hersh met Virginia Muzquiz, the "referral diva," on his first Marketers Cruise in 2024. They've now done two cruises together and Hersh describes his guest as "a flashlight that emits good vibes, bringing your network into focus." Virginia joins Hersh to discuss building and maintaining a personal brand. They explore Virginia's journey, emphasizing the power of relationships and coaching. The episode covers leverage, productivity, and the value of having multiple coaches for different life and business aspects. Virginia shares personal challenges and the importance of a supportive community. They delve into self-awareness, crafting personal narratives, and brand presentation. Virginia also offers insights on content creation, YouTube, and LinkedIn strategies, ending with advice on overcoming branding challenges.
31 min
7
Amanda Cassar: Financial Independence and Leade...
Amanda Cassar is a dynamic financial expert, passionate storyteller, and seasoned speaker who brings a wealth of knowledge and real-world experience to every conversation. With a Master’s in Financial Planning and expertise spanning budgeting, wealth building, insurance strategies, and financial abuse prevention, Amanda offers engaging insights tailored to today’s financial challenges and opportunities.
24 min
8
Roberto Capodiece on Blockchain Basics and Digi...
Roberto Capodiece, a pioneer in blockchain and decentralized systems, joins Hersh to explore the transformative power of blockchain technology. The episode kicks off with an introduction to Roberto's extensive tech background and his dedication to digital innovation. They delve into the fundamentals of blockchain, addressing common misconceptions and highlighting the importance of ownership and value in the digital age through peer-to-peer technology. Roberto shares insights on the historical context of decentralization and its significance today. He also discusses his personal brand journey and lifestyle choices, offering practical tips for blockchain novices and recommending resources to further their understanding.
22 min
9
Jill Lublin on Truth in Publicity, Kindness in ...
Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. She and Hersh met on the 17th Annual Marketers Cruise - and are about to set sail on the 18th Annual Marketers Cruise! Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales.  These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
24 min
10
Who Made Lindsey Epperly the Boss? This Leader ...
Lindsey Epperly is the CEO of Jetset World Travel, which she has scaled from a one-person operation into a team of over 80 dedicated members, recently recognized on the Inc. 5000 List of fastest growing companies. She has been named to the Forbes Next 1000 List and was most inspired by navigating her industry’s greatest crisis while expecting her first child, a season she affectionately refers to as the “MBA I never wanted.” Lindsey is dedicated to fighting burnout and imposter syndrome while teaching others how to turn obstacles into opportunities on her podcast, Who Made You The Boss?
26 min
11
Dave Fradin on Building Great Products, Tech Sh...
With over 50 years of experience in the technology industry, David Fradin has trained thousands of managers worldwide and has worked as a product leader at companies like Apple and HP. He has authored several books on product success, innovation, and design and has contributed to multiple publications and podcasts. Dave is on a mission to share his insights and best practices with aspiring and experienced product professionals and to help them build insanely great products and services that delight customers and create value.
34 min
12
Jordan Dugger on Overcoming Addiction, Entrepre...
Jordan Dugger is a former opioid addict, turned 8-figure serial fitness entrepreneur, real estate + angel investor, and physique + human optimization nerd. Alongside his wife, Erin, they founded two 7-figure online coaching businesses that have generated more than $27m in total sales since 2018. Jordan’s journey to success has been nothing short of remarkable. He was born in a small town in rural Ohio, in a broken home that relied on government assistance to feed him and his two siblings. After overcoming a serious pain pill addiction and a long history of mental health battles,, he completely transformed himself first as a physique competitor and later as an online fitness coach. In 2018, he and his wife founded T4E Systems, an online functional health coaching company that generated over $3.5m and helped over 5,000 clients worldwide.
37 min
13
Sandra Possing on the Digital Nomad Life: Balan...
AND BABY MAKES THREE! Sandra Possing, a dynamic speaker, coach, and lifestyle entrepreneur, helps driven millennial women uplevel their finances and manifest their dream lives. When Hersh sat down with Sandra, she was expecting and 3 weeks ago gave birth to Baby Rio! ⁣ Born in Scandinavia, raised in Los Angeles, and currently based in the San Francisco Bay Area, she embodies the digital nomad lifestyle, and runs her personal development company from her laptop wherever she goes. You can follow her adventures with Baby Rio and dad Chris, on her socials.
26 min
14
Mike Begg on Mastering Amazon Sales, Ad Placeme...
Mike is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.
20 min
15
Trish Tonaj on Creativity, Mentorship, and Thri...
Trish Tonaj is an author, artist, and the Founder/Host of shareyourstories.online. A passion project built on a platform of mentorship and breaking barriers to success, SYS features global entrepreneurs and enterprise leaders sharing their best ideas. In 2024, the SYS Community introduced Marketing Grants “Funding for Entrepreneurs by Entrepreneurs.” Trish is the author of two books, "Breaking Barriers: 10 Entrepreneurial Women Share Their Stories" and "A Diary of Change: 12 Personal Tools." She is now trading pen for paintbrush, creating original works of art and adding a splash of colour wherever possible. As a podcast host, Trish introduces the person behind the logo on Business Mentorship: Keepin’ It Real, which recently crossed the 200-episode mark. In 2024, Trish was named “Leader of the Year” by Women Changing the World in the Americas."
26 min
16
Kelly Resendez on Abundance, Personal Growth, a...
In addition to being a mom, business executive at GoodLeap, a multibillion-dollar Fintech company, bestselling author, and influencer, Kelly Resendez is a true leader in empowering women to live a life of abundance. As a co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance, Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals. She believes that joy and success go hand in hand and has dedicated her life to helping women find both. Through her popular book Big Voices and her women-empowered network, Kelly shares her strategies and tools to inspire and empower women to think differently and achieve all they desire.
27 min
17
Barry LaBov on Creativity, Personal Branding, a...
Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized author, brand strategist, and honored guest here on the YES, BRAND podcast. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. Barry's upcoming book is entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”
27 min
18
Lori Lyons: Elevating Encore Entrepreneurs Online
WHY WAIT? Lori Lyons is the founder of Igniting Your Business, a premier website design agency, and it is aptly named. Specializing in crafting digital experiences that captivate and convert, Lori empowers businesses - particularly "encore entrepreneurs" - to elevate their online presence. Chatting with Hersh, Lori shares how she ensures clients enjoy a seamless - and effective - digital journey.
25 min
19
Prof. Christian Farioli on the Rise and Role of...
WHO'S YOUR CDO? Prof. Christian Farioli is a digital marketing pioneer. Since 2003, as a Lecturer for the Digital Marketing Institute, Informa and PwC, Christian has spoken at more than 130 international conferences, including GOOGLE, NASA and Davos, trained and advised more than 15000 executives in 4 continents, from Armani, Bayer, Jumeirah Burj Al Arab, Huawei, Saudi Aramco, and Ferrari, just to name a few. Additionally, Christian has worked with Oracle in Italy, Spain and Ireland. He now advises clients on Digital Marketing Strategy, Performance & Inbound Marketing and Web Analytics.
30 min
20
Lewis Schenk on Personal Branding, PR Evolution...
Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 900 business owners and entrepreneurs, helping them grow their brand and strengthen their online presence.
26 min
21
Dr. Noah St. John on Hustle Culture, Success Fr...
DR. NOAH ST. JOHN is the real deal in Leadership Development and he is known worldwide as "The Father of AFFORMATIONS®" and Creator of The 12-Week Breakthrough. He sits down with Hersh to share how he's cracked the code. Jenny McCarthy: “Noah has created something magical. I’ve been studying personal growth for more than 25 years and his insights take it to the next level!” Gary Vaynerchuk: “I've known Noah for a long time, and he consistently brings massive value to his audience!” Stephen Covey: “Dr. Noah St. John’s work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.”
21 min
22
Isaac Gili on Shuffll: Execution, Innovation, a...
On this episode of YES BRAND, Hersh talks to Isaac Gili, co-founder and CEO of Shuffll, discusses his innovative approach to creating professional B2B videos quickly and efficiently. He explains how Shuffll helps marketers from ideation to publishing, ensuring high-quality outputs without extensive use of external agencies.
17 min
23
The OG ChatterBoss: Valerie Trapunsky on Strate...
After spending nearly a decade working as a top-level personal assistant and Chief of Staff for A-List celebrities, CEOs and high-net-worth individuals, Valerie discovered that she could bring the same level of excellent service to individuals, entrepreneurs, and small business owners. This is the foundation that ChatterBoss is built on.
27 min
24
Dr. Luissa Kiprono on Telemedicine's Future in ...
Hersh interviewed Dr. Luissa Kiprono on his Truth Tastes Funny podcast in August, chronicling her remarkable story of trauma, service, and the determination to pursue her dream of a career in medicine. Now, he sits with Dr. Luissa K to talk telemedicine and more: Dr. Luissa K is the Founder and CEO of World Gateway Perinatal Consultants & TeleMed MFM. She is a Maternal-Fetal Medicine (MFM) physician specialist who works with health organizations to improve equal delivery of high-risk pregnancy care locally, regionally, and nationally using Telehealth clinical consulting services, developing partnerships, and teaching in the field of MFM.
27 min
25
Michele Price on Integrity, Neurodivergence, an...
Part of our 'Brand Voice Runway' series, this is Hersh's interview with Michele Price, a Multi-racial leader (Choctaw/Cherokee/Celtic) & Neuroinclusive Speaker. Do you have a navigator for your leadership journey? Michele would like to be your navigator. You will co-create to reveal your divine operating system, (OS) because "I am not here to teach you a formula for how I succeeded. It’s about you identifying your own and anchoring it with your strengths," says Michele. If you are adventurous, fiercely curious, and seek to be a fearless advocate for radical change.... Experience a revolutionary indigenous mindset through a social justice lens. "The heartbeat of my business is to have a world where equity is normal."
33 min