Sports Business Radio Podcast

Sports Business Radio focuses on the issues and people directly impacting the world of sports business. Guests on the show offering an insider's perspective include pro sports league executives, agents, college athletics administrators, sports apparel company reps, ad agency executives, media executives & athletes. Follow us on: Instagram | Twitter | Facebook | YouTube

Sports News
Business News
SBR 03 Jul 2010
Jeff Ma, author of the new book The House Advantage: Playing the Odds to Win Big In Business and the focus for the hit Hollywood movie "21" joins us to discuss his new book and how the lessons of blackjack can be applied to making better decisions in s...
46 min
SBR 26 Jun 2010
We recap the business of the U.S. Open, we give you the TV ratings for the NBA Finals and FIFA World Cup and we revisit recent conversations with NBA Commissioner David Stern and Coca-Cola CMO for North America Bea Perez on this week's edition of Sport...
47 min
SBR 19 Jun 2010
Rand Getlin, President and Founder of Synyrgy Sports joins us to take an in-depth look at the recent penalties levied against USC, how much money the Trojans could have saved if they had been more compliant and how much the school profited during the y...
47 min
SBR 12 Jun 2010
We examine NCAA conference realignment and discuss the impact of FIFA World Cup soccer on the popularity of soccer in the United States with sports business reporter Tim Lemke.
47 min
SBR 05 Jun 2010
Jeff Brinegar, Head Pro at the new Old Macdonald golf course at Bandon Dunes golf resort joins us to discuss the opening of the course that is expected to be named the number one golf course you can pay to play in the United States. Maury Brown of the ...
47 min
SBR 29 May 2010
Sports Business Radio celebrates its 500th episode by looking back on some of our favorite moments over the past 499 episodes during a 6-year span. Thanks for listening over the years!
47 min
SBR 22 May 2010
We take an in-depth look at "Team LeBron" and the people who will play a major part in orchestrating which NBA team LeBron James signs with this summer. We also share some changes to the Sports Business Radio team.
47 min
SBR 15 May 2010
Sports Business writer Tim Lemke stops by to discuss the latest with the sales of the Phoenix Coyotes of the NHL and the Texas Rangers of MLB. Bill Squadron of joins us to discuss how Bloomberg is utilizing the companies business te...
47 min
SBR 08 May 2010
Bea Perez, Chief Marketing Office for Coca-Cola North America joins us to discuss the sports marketing efforts for one of the biggest brands in the world. We also recap the business headlines from the Kentucky Derby.
46 min
SBR 01 May 2010
David Stern, NBA Commissioner joins us to discuss the state of the NBA as well as give us an update on the Collective Bargaining Agreement discussions. We also examine the alarmingly low attendance numbers in Major League Baseball during the first mont...
45 min
SBR 24 Apr 2010
We break down the economics of the NFL Draft with Yahoo! Sports NFL reporter Charles Robinson. Brian sounds off about the NBA's long, drawn out playoff schedule. And we bring you the headlines of the week including the NCAA's huge new broadcast rights ...
46 min
SBR 17 Apr 2010
We recap the latest edition of The Masters - including the TV ratings, the endorsement portfolio for 2010 champ Phil Mickelson and the return to golf for Tiger Woods. We also look at what the Pittsburgh Steelers are doing to deal with the off the field...
45 min
SBR 10 Apr 2010
We preview The Masters, discuss Tiger Woods' first press conference since his November car crash and give you the final numbers on the NCAA Basketball championships on this week's edition of Sports Business Radio. Follow us on Twitter @SBRadio
46 min
SBR 03 Apr 2010
We preview the upcoming MLB season's top sports business storylines with Maury Brown from the We also discuss the potential expansion of the NCAA Tournament to 96 teams.
46 min
SBR 27 Mar 2010
The Best of Sports Business Radio. We look back on interviews with Mickey Loomis, Executive VP and GM of the Super Bowl champion New Orleans Saints and with sports agent David Falk, who served as the agent for Michael Jordan.
46 min
SBR 20 Mar 2010
Greg Shaheen, NCAA Senior VP for Basketball and Business Strategies, the Czar of the NCAA Men's Basketball Championship, better known as March Madness, joins us for our annual conversation with him to discuss the big business around one of the premiere...
47 min
SBR 13 Mar 2010
Ric Bucher, ESPN's NBA Insider joins us to preview the summer free agent market that includes the likes of LeBron James and Dwyane Wade. We also discuss the NBA Collective Bargaining Agreement negotiations. Paul Swangard, Managing Director of the Warsa...
46 min
The Life and Death of Loyola Marymount hoops st...
Looking back at the 1989-90 Loyola Marymount men's basketball team on the 20th anniversary of the death of LMU hoops star Hank Gathers. Brian Berger is joined by his LMU basketball broadcast partner Keith Forman for the show. Berger catches up with Bo ...
82 min
SBR 27 Feb 2010
Mickey Loomis, Executive Vice President and GM for the New Orleans Saints joins us to discuss the moves that led to the franchise's first Super Bowl championship. We also discuss Tiger Woods' first appearance in front of a video camera in 78 days and w...
46 min
SBR 20 Feb 2010
John Ourand, Sports Media reporter for the Sports Business Daily/Journal joins us to discuss NBC's Winter Olympics coverage as well as update us on other developments in the world of sports media. Anne Peterson with the Associated Press joins us from V...
46 min
SBR 13 Feb 2010
Anne Peterson of the Associated Press joins us from Vancouver, British Columbia site of the 2010 Winter Olympics to discuss the kick-off of the Games. We also discuss NBA All-Star weekend, the Daytona 500 and we recap our favorite commercials from Supe...
45 min
SBR 06 Feb 2010
Everything you want to know about the business side of Super Bowl XLIV between the Indianapolis Colts and the New Orleans Saints including how much CBS will receive for a thirty-second commercial, which commercials you should keep your eyes open for, w...
47 min
SBR 30 Jan 2010
We break down the big business of Super Bowl XLIV in Miami and go inside the making of a Super Bowl commercial with Denny Gallati, VP of Creative Development for Anheuser-Busch, one of the biggest advertisers for the Super Bowl.
46 min
SBR 23 Jan 2010
Charles Robinson, NFL reporter for Yahoo! Sports joins us to discuss the ramifications of a work stoppage in the NFL as well as what an uncapped season may look like next season. Paul Swangard from the Warsaw Sports Marketing Center at the University o...
47 min
SBR 16 Jan 2010
Johan Bruyneel, 9-time winning Tour de France sports director and coach for cycling icon Lance Armstrong joins us to discuss the sport of cycling and his cycling team - Team Radio Shack. We also discuss Pete Carroll's leap to the NFL and Mark McGwire's...
46 min
SBR 09 Jan 2010
Tim Lemke, sports business reporter and former Washington Times staffer joins us to discuss the future of the local newspaper and the role of the local sports page. We also discuss the BCS TV ratings and the hot water Washington Wizards player Gilbert ...
47 min
SBR 02 Jan 2010
Sports Business Radio counts down its top 10 sports business stories of 2009. Happy New Year!
47 min
SBR 26 Dec 2009
Sports Business Radio unveils its Top 20 sports business stories of 2009. This week, we focus on stories stories 20 through 11. Next week we count down stories 10 through 1. Happy New Year from all of us at Sports Business Radio.
46 min
SBR 19 Dec 2009
John Ourand, Sports Media reporter for the Sports Business Daily and Journal stops by to chat about the media coverage surrounding Tiger Woods, what we cab expect from the TV coverage of the BCS bowl games and what sports media stories top his list for...
47 min
SBR 12 Dec 2009
Bill Hancock, BCS Executive Director joins us to debate the merits of the BCS vs a playoff system. Hancock also explains in detail how the intricate BCS system operates. We also discuss the latest with pro golfer and endorsement king Tiger Woods and hi...
47 min
SBR 05 Dec 2009
We examine the future marketability of Tiger Woods as well as assess the job he's done navigating the tricky PR landscape following his indiscretions and recent incident at his home in Florida. Marshall Glickman, CEO of G2 Strategic joins us to discuss...
47 min
SBR 28 Nov 2009
Happy Thanksgiving from SBR. We look back on our interview with the inspiring Dick Hoyt, who along with his wheel chair bound son has competed in countless iron man competitions and marathons over the past 25 years. We also look back on our interview w...
47 min
SBR 21 Nov 2009
Larry Williams, University of Portland Athletic Director joins us to discuss how his school is trying to compete with college athletic departments with much bigger budgets. We look back on Brian Berger's 2007 conversation with reclusive Trail Blazers a...
47 min
SBR 14 Nov 2009
Jon Wertheim, Senior writer from Sports Illustrated stops by to discuss Andre Agassi's revealing new book as well as the state of New York's sports teams. Jennifer Seward joins us to discuss the business of the PBR.
47 min
SBR 07 Nov 2009
Josh Pastner, the new head basketball coach at the University of Memphis joins us to discuss why he's decided to pass on any endorsement opportunities during his first year on the job. Pastner also discusses mentors Lute Olson and John Calipari who he ...
46 min
SBR 31 Oct 2009
Kevin Weiberg, CEO of iHoops, the new partnership between the NBA and NCAA to develop youth basketball in the U.S. joins us. Brian also has some PR advice for Mark McGwire upon his return to the media spotlight as the new hitting coach for the St. Loui...
46 min
SBR 24 Oct 2009
Chris Mike, GM of Sports Marketing for Rocket XL, joins us to discuss the impact of social media and blogs on the sports world. Maury Brown from the joins us to discuss the MLB Playoffs as well as the front office happenings with the ...
46 min
SBR 17 Oct 2009
Ric Bucher, ESPN's NBA Insider joins us to discuss the top NBA business stories heading into the 2009-10 NBA season. We also look at the controversy surrounding Rush Limbaugh's inclusion in an ownership group interested in buying the St. Louis Rams. An...
46 min
SBR 10 Oct 2009
We examine why Chicago lost out on the 2016 Summer Olympics as well as look back on conversations with Washington Huskies head football coach Steve Sarkisian and NBA referee union leader Lamell McMorris.
45 min
SBR 03 Oct 2009
Bill Sanders, BDA Sports VP of Marketing joins us to discuss the state of endorsement and marketing deals in today's slumping economy. Sanders represents the likes of Yao Ming, Steve Nash and Greg Oden. Maury Brown from the joins us t...
46 min
SBR 26 Sep 2009
Steve Sarkisian, Washington Huskies head football coach joins us to discuss the rebirth of Huskies football as well as how the program is communicating to fans via social media platforms such as Twitter and Facebook. We also take an in-depth look at th...
46 min
SBR 19 Sep 2009
Travis Parrott, 2009 US Open Mixed Doubles champion joins us to discuss his big win in NYC as well as what the life of a pro tennis player is really like. Paul Swangard from the Warsaw Center at the University of Oregon joins us to discuss the legacy o...
47 min
SBR 12 Sep 2009
Lamell McMorris, lead negotiator for the NBA referees and MLB umpires unions joins us to discuss the latest regarding negotiations for each union. John Ourand, Sports Media reporter for the Sports Business Daily and Sports Business Journal stops by to ...
46 min
SBR 05 Sep 2009
The Best of Sports Business Radio featuring interviews with Portland Trail Blazers GM Kevin Pritchard and pro football agent David Dunn. We also examine the impact of social media on the sports world. Happy Labor Day from SBR!
46 min
SBR 29 Aug 2009
Paul Swangard from the Warsaw Sports Marketing Center joins us to discuss Versus' battle with DirecTV, the marketability and believability of Vikings QB Brett Favre as a pitchman and his upcoming trip to China with the Warsaw Center students. We also d...
46 min
SBR 22 Aug 2009
Bobby and Nathan take over the show as Brian is on vacation. They discuss and debate some of the NFL current story lines including Vick and Favre. Joe Giansante from The University of Oregon joins Bobby to discuss GoDucks Live, the first daily video ...
47 min
SBR 15 Aug 2009
Brandon Roy, Portland Trail Blazers star stops by to discuss his new $80M contract and the future of his young team. Christine Brennan, USA Today sports columnist joins us to discuss the amazing legacy of the late Eunice Kennedy Shriver, the founder of...
46 min
SBR 08 Aug 2009
We examine the effects of social networking media like Twitter and Facebook on the world of sports. We also discuss the week's headlines including the demise of the Arena Football league and the end to Buick's 51-year relationship with the PGA Tour. SB...
47 min
SBR 01 Aug 2009
Maury Brown joins us to discuss the MLB At Bat and partnership that allows subscribers to watch all MLB games on their iPhone. We also chat with Maury about the possibility of Pete Rose being reinstated into baseball. Brett Favre is not coming...
47 min
SBR 25 Jul 2009
Charles Robinson, Yahoo! Sports NFL reporter joins us to discuss Michael Vick's future as well as the top storylines for the upcoming NFL season. We also talk about the amazing impact golfer Tom Watson's British Open performance had on his sponsors.
47 min
SBR 18 Jul 2009
MLB All-Star game recap - TV ratings, economic impact and success of the Go Beyond initiative. We also discuss two of the strangest athlete drug stories you will ever hear.
47 min
SBR 11 Jul 2009
The Best of SBR featuring a look back at Brian Berger's conversations with USC head football coach Pete Carroll and Miami Heat head coach Erik Spoelstra
46 min
SBR 04 Jul 2009
Ric Bucher, ESPN NBA Insider join us to discuss NBA free agency, the draft, the futures of Yao Ming and Ricky Rubio and which franchises are hurting the most financially. We also discuss a very difficult decision that NFL Commissioner Roger Goodell wil...
47 min
SBR 27 Jun 2009
We recap the NBA Draft and a busy week of trades in the NBA. We also examine the marketability of US Open champ Lucas Glover as well as discuss the resignation of MLBPA Executive Director Donald Fehr.
47 min
SBR 20 Jun 2009
On US Open weekend, we re-air past conversations with golf icon Jack Nicklaus as well as IMG VP of Golf and the agent for Tiger Woods, Mark Steinberg. We also recap the TV ratings for the NBA Finals and NHL Stanley Cup. Happy Father's Day weekend from ...
47 min
SBR 13 Jun 2009
We discuss the NBA Finals and NHL Stanley Cup TV ratings, the MLB Draft and the resignation of USC head basketball coach Tim Floyd on this week's edition of SBR
47 min
SBR 06 Jun 2009
Kevin Pritchard, the General Manager of the Portland Trail Blazers joins us to discuss his thoughts on building a championship team in Portland, he shares his insight on making a trade in the NBA and he discusses the development of former number one pi...
47 min
SBR 30 May 2009
Darren Rovell, CNBC Sports Business Reporter joins us to discuss the NBA Finals matchup between the Lakers and Magic and how companies such as Nike and Vitaminwater are scrambling to change their ad campaigns after anticipating a Kobe vs LeBron Finals ...
47 min
SBR 23 May 2009
Paul Swangard from the Warsaw Sports Marketing Center joins us to discuss the future of Michael Vick now that the former NFL star has been released from prison. We also examine the NFL Network's new deal with Comcast as well as MLB's decision to start ...
47 min
SBR 16 May 2009
We examine the legal mess between the NHL and the Phoenix Coyotes. We also look back at previous SBR conversations with Washington Capitals owner Ted Leonsis and superagent David Falk.
47 min
SBR 09 May 2009
SBR takes an in-depth look at the Manny Ramirez suspension and how it affects the business of the Dodgers and the image of MLB. We also recap Mine that Bird's big win at the Kentucky Derby as a 50-1 shot in our Sweet Success segment sponsored by Moose ...
47 min
SBR 02 May 2009
David Dunn, President/CEO of Athletes First joins us. Dunn is one of the most powerful agents in the NFL and reps the likes of new Jets QB Mark Sanchez, Bengals QB Carson Palmer and Packers QB Aaron Rodgers. Athletes First represented more first round ...
47 min
SBR 25 Apr 2009
Daryl Morey, Houston Rockets GM joins us to discuss assembling his NBA's team's roster on a tight budget. Charles Robinson from Yahoo! Sports stops by to help us break down the economics of the NFL Draft.
47 min
SBR 18 Apr 2009
Henry Abbott of's Truehoop stops by to help us hand out our season ending awards in the NBA and preview the NBA playoffs. Al Santasiere, Director of Publications for the New York Yankees joins us to discuss two books he has co-authored about t...
47 min
SBR 11 Apr 2009
SBR celebrates its 5th anniversary by looking back on two of our favorite conversations of the past 5 years. We re-air SBR host Brian Berger's conversations with golf icon Jack Nicklaus and Dallas Mavericks owner Mark Cuban. We also recap the TV rating...
47 min
SBR 04 Apr 2009
Greg Shaheen, NCAA Senior VP of Basketball and Business Strategies joins us to discuss this year's NCAA Division I Men's Basketball Championship. Shaheen oversees March Madness for the NCAA. We're also joined by Maury Brown of the as...
47 min
SBR 28 Mar 2009
Merritt Paulson, owner of the new Portland MLS franchise joins us to discuss what it means to be bringing soccer to the Rose City and why he's invested in Major League Soccer. Ric Bucher, ESPN's NBA Insider stops by to discuss which NBA teams will be m...
46 min
SBR 21 Mar 2009
David Falk, best known as the agent for Michael Jordan and the author of a new book called THE BALD TRUTH, joins us to discuss his efforts with Jordan, Coach K and his other clients as well as the current economic state of today's NBA. Jason Kint, VP a...
46 min
SBR 14 Mar 2009
We examine CBS' broadcast and online ad revenues for the upcoming NCAA Tournament. We also discuss the hip injury that has sidelined Alex Rodriguez and wonder why the injury seemingly came out of nowhere after his admission of steroid use and before th...
47 min
SBR 07 Mar 2009
The Best of Sports Business Radio. We revisit conversations with MLB Network President Tony Petitti and ESPN Investigative reporter and "Game of Shadows" co-author Mark Fainaru-Wada. We also look at the headlines of the week including the Los Angeles D...
46 min
SBR 28 Feb 2009
Cindy Davis, President of Nike Golf, joins us to discuss the return of Tiger Woods to the golf course as well as the company's overall business. Seth Davis, Sports Illustrated reporter and CBS Sports College Basketball analyst stops by to discuss his n...
44 min
SBR 21 Feb 2009
SBR host Brian Berger provides PR counsel and media training to Alex Rodriguez and his camp following A-Rod's press conference in Tampa this week. founder Maury Brown stops by to discuss the hottest baseball news as MLB Spring Trainin...
46 min
SBR 14 Feb 2009
Mark Fainaru-Wada, ESPN Investigative Reporter and co-author of the book "Game of Shadows" joins us to discuss the many layers of the Alex Rodriguez story after we learned this week that the Yankees superstar has used performance enhancing drugs. Paul ...
46 min
SBR 07 Feb 2009
Christine Brennan from USA Today joins us to discuss the future marketability of swimmer Michael Phelps after controversial photos emerge of the Olympian smoking pot. Marshall Glickman, CEO of G2 Strategic joins us to discuss his trip to Super Bowl XLI...
46 min
SBR 31 Jan 2009
Denny Gallati, Anheuser-Busch VP of Creative development joins us to discuss his company's strategies for the four minutes and thirty seconds worth of time they purchased during NBC's telecast of Super Bowl XLIII. AB is spending upwards of $27M on ads ...
46 min
SBR 24 Jan 2009
An inside look at the big business of Super Bowl XLIII in Tampa. We'll tell you everything from how much a 30-second spot on NBC will cost you to what kind of an economic impact the game will have on the host city of Tampa. We also examine the likely i...
46 min
SBR 17 Jan 2009
Tony Petitti, MLB Network President and CEO joins us to discuss the launch of the new network that debuted on January 1st. Paul Swangard, Managing Director of the Warsaw Sports Marketing Center checks in during his east coast trip to discuss how the ec...
46 min
SBR 10 Jan 2009
Tim Grover, training guru to NBA stars Michael Jordan, Kobe Bryant and Dwyane Wade joins us to share some of his secrets and workout regimens that have helped his clients perform at an elite level as well as stay injury free. Jon Wertheim, Senior Writ...
48 min
SBR 03 Jan 2009
The Best of SBR - college football edition. We look back at past interviews with Dr. Myles Brand, the President of the NCAA and Michael Slive, the Commissioner of the SEC and former head of the BCS.
46 min
SBR 27 Dec 2008
SBR unveils its Top 10 Sports Business stories of 2008. Happy New Year!
46 min
SBR 20 Dec 2008
SBR counts down its Top 20 sports business stories of 2008. This week we count down stories 20 through 11. Tune in next week when we count down our Top 10 sports business stories of the year.
46 min
SBR 13 Dec 2008
SBR hands out its year end awards for the Best and Worst in sports business in 2008.
46 min
SBR 06 Dec 2008
Ted Leonsis, the owner of the NHL's Washington Capitals and the NBA's Washington Wizards joins us for an in-depth conversation. We also examine Forbes' latest list detailing NBA franchise values.
46 min
SBR 29 Nov 2008
Two remarkable stories on this Thanksgiving edition of SBR. We look back on our conversations with Superdad and Triathlete Dick Hoyt and Paralympian Josh George. The two share their amazing stories of courage and passion for competing.
45 min
SBR 22 Nov 2008
Paul Swangard from the Warsaw Sports Marketing Center joins us to discuss the allegations of insider trading against Dallas Mavericks Owner Mark Cuban as well as the University of Oregon's new basketball arena. Maury Brown from the jo...
46 min
SBR 15 Nov 2008
Don Garber, Commissioner of Major League Soccer, joins us to discuss the growth of his league and future expansion. The SBR staff also weighs in with the one event they'd most like to change in the world of sports.
46 min
SBR 08 Nov 2008
Gerald Myers, Athletic Director for the Texas Tech Red Raiders joins us to discuss his school's bid for a football national championship and the economics of this athletic department. We also discuss the likely impact President-elect Barack Obama will ...
46 min
SBR 01 Nov 2008
Final World Series TV numbers and a solution for generating interest in the Fall Classic in the future. We also look back on conversations with NBA Commissioner David Stern and Doug Ulman, Executive Director of the Lance Armstrong Foundation.
46 min
SBR 25 Oct 2008
Stuart Sternberg, prinicipal owner of the AL Champion Tampa Bay Rays, joins us to discuss his team's amazing turnaround from the worst team in MLB last season to their first appearance in the World Series this season. Ric Bucher, ESPN's NBA Insider, jo...
46 min
SBR 18 Oct 2008
Tim Keown from ESPN the Magazine joins us to discuss the possibility that construction for sports venues in the United States will come to a grinding halt because of the unwillingness of taxpayers to foot the bill for sports venues and also because of ...
46 min
SBR 11 Oct 2008
We discuss the incredible past three months of Dodgers outfielder Manny Ramirez as he approaches free agency with LA Times Dodgers Blue Notes blogger Andrew Kamenetzky. We also catch up with Paul Swangard, the Managing Director of the Warsaw Sports Ma...
46 min
SBR 04 Oct 2008
The Best of Sports Business Radio - Major League Baseball Playoff Edition. Featuring conversations with Los Angeles Dodgers owner Frank McCourt, Tampa Bay Rays Senior VP Michael Kalt and DC Nationals President Stan Kasten. We also tell you how much Fo...
46 min
SBR 27 Sep 2008
Brandi Chastain, former U.S. Women's soccer star and hero of the 1999 World Cup joins us to discuss the continued growth of women's sports as well as her upcoming appearance in the 2008 ING NYC Marathon. We also discuss the closing of Yankee Stadium a...
46 min
SBR 20 Sep 2008
Karl Benson, WAC Commissioner joins us to discuss how his conference is doing more with less to compete with the likes of the SEC, Pac-10 and ACC. We also discuss the impact of Hurricane Ike on the sports world.
46 min
SBR 13 Sep 2008
Doug Ulman, President of the Lance Armstrong Foundation joins us to discuss how the 7-time Tour de France Champion's decision to return to competitive racing will effect the LAF and its efforts to fight cancer. Charles Robinson NFL reporter from Yahoo!...
46 min
SBR 06 Sep 2008
The Best of SBR featuring interviews with USC Trojans head football coach Pete Carroll, Indianapolis Colts President Bill Polian and Jeff Ma, the subject of the major motion picture "21"
46 min
SBR 30 Aug 2008
SBR recaps the Beijing Olympics with CNBC sports business reporter Darren Rovell. We also examine the Big Ten Network's new carriage deal along with the implementation of instant replay in Major League Baseball with Maury Brown of the
46 min
SBR 23 Aug 2008
Owen Rankin, Johnson and Johnson VP Corporate Equity and Olympic Sponsorship joins us from Beijng to discuss his company's multi-million dollar global sponsorship of the Beijing Summer Olympics. We learn from a major corporate decision maker why compan...
46 min
SBR 16 Aug 2008
Charles Robinson from joins us from Beijing to give us a bird's eye view of the Beijing Olympics. We also catch up with Paul Swangard from the Warsaw Sports Marketing Center to discuss the marketability of Olympic swimming hero Michael...
46 min
SBR 09 Aug 2008
In-depth coverage of the Beijing Summer Olympics as the opening ceremonies take place in China. We're also joined by Michael Hiestand, USA Today sports media columnist as we examine the groundbreaking TV and online coverage for these Olympic Games. Ric...
46 min