The Spin Sucks Podcast with Gini Diet...

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

The Changing Landscape of Media Relations
10 min
How Communications Affects SEO
12 min
How to Make Your Metrics Tell Stories
Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals.
9 min
Measuring PR Results in the 21st Century
Gini talks about the challenges and solutions for measuring PR efforts.
10 min
The Newly Refreshed PESO Model™ Graphic and Pro...
Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.
16 min
The Transformative Impact of the PESO Model
On this week's episode of the Spin Sucks Podcast, Gini Dietrich is reviewing the PESO model for any of you listening who aren't familiar with it yet, and providing some extra tips and insights for those who are.
15 min
One of the Most Powerful Tools in the Communica...
On this week's episode of the Spin Sucks Podcast, Gini Dietrich is explaining why you should be considering contributed content, what editors are looking for, how to create it and how to measure it.
10 min
Enough With the Double Standards!
As far as we've come, there is a long way to go when it comes to being a woman in the workplace... and the world. Professionally, women can be sidelined, diminished, talked over and infantilized by even the best-intentioned of men. And sometimes women help them do it.
14 min
What Makes a Thought Leader?
Being a thought leader means having and sharing original thoughts that demonstrate your expertise. Doing this can take a lot of time or a lot of money or both, and that can sometimes be a challenge.
11 min
Why Owned Media is Always Worth the Time
Owned Media is the most important element of a PESO Model plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off.
8 min
Rise of the TikTok News Anchor
The PESO model is evolving like everything else we do in business, and that means you need to review your strategy, evaluate it's results and make changes as the environment you're working in does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about some of the changes you might want to make in your application of the model in 2024.
15 min
Communicating Bad News in the Age of TikTok
It's never easy to lay someone off, deny them leave, reduce benefits or share any other kind of bad news... but there are definitely ways to make it much worse - especially when your actions might end up on TikTok or another social media platform.
10 min
[Replay] Winning Business without Proposals
Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship.
8 min
From Service Focused to Solutions Focused
To stay competitive in the new world of AI, you need to figure out how to use it, and any other new technologies that come along, to differentiate yourself and the solutions you provide. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast.
8 min
AI is Changing Everything, and That's Okay.
AI is changing everything yet again and on this week's Spin Sucks Podcast Episode, Gini Dietrich is talking abut how AI is changing the industry, and what it means for you.
12 min
Surviving the End of the Internet
If you've noticed that you are enjoying your time on the internet, and more specifically social, a lot less? Gini Dietrich has too and that's what she's talking about this week on the Spin Sucks Podcast.
10 min
Rediscovering the Art of Commenting
The most reliable way to get people to open your emails is to make sure they recognize your name - and one of the best ways to do that is to engage meaningfully with the content they share on social media. Gini Dietrich is talking abut rediscovering the art of commenting on this week's episode of the Spin Sucks Podcast.
9 min
How Not to Handle an Executive Transition
Gini Dietrich is taking a look at what went wrong with Open AI's leadership turbulence, and how to make sure your transitions, when the happen, go much more smoothly.
8 min
Remember: You're Playing a Long Game
It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it's to remember you're building something that will take years to come into full effect, and your Owned Media should come first. Gini Dietrich is talking about how to set expectations for yourself and your clients on this week's episode of the Spin Sucks Podcast.
13 min
Embracing Leadership as a Journey...Not a Desti...
Great leaders are made, not born. Gini Dietrich dives into what it takes to become and grow as a leader worth leading.
11 min
New Data on the Future of Corporate Communications
The 2023 Edelman Future of Corporate Communications Study is out, and Gini Dietrich is breaking down the results and what they mean for you on this week's episode of the Spin Sucks Podcast.
12 min
Where Should You Spend Your Time in 2024?
The CMO Survey from Deloitte is out, and as you might expect - it's a mix of good and bad news. Today on the Spin Sucks Podcast, Gini is breaking down the data, and making predictions for what you'll be running into next year.
10 min
How I Became a Swiftie - A PR Playbook from Tay...
Whether or not you're a fan of Taylor Swift's music, you cannot deny that she is amazing at public relations. Gini Dietrich is talking about what Taylor Swift is getting right, from authenticity to user-generated content, this week on the Spin Sucks Podcast.
14 min
When the PESO Model is Working Well...
There is a certain level of success and stability you can expect with a communications professional that is using the PESO model - ad on today's episode of the Spin Sucks Podcast, Gini Dietrich is going to be talking about how and why it's a solid choice to create the authority and reputation you need in your business.
9 min
The 5 Kinds of Stories You Need to Tell
Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.
16 min