The last piece of an integrated PESO Model program before you start measuring is authority. That's what happens when you've built a reputation for an individual or organization.

Paid media often brings to mind mascots, jingles and Super Bowl commercials - and while they are all important, they're not part of a PESO model strategy driven by communications and marketing! Today, Gini is talking about using paid media in search and social to help turn traffic into clients and customers.

It seems like every day brings with it a new social media channel or trending meme. What TikTok dance craze have you learned during the pandemic? What are we going to do about our influencer programs? Will a broom really stand up by itself on a particular day because of a hashtag trend? And what the heck is this Vero thing all about?

If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that's what Gini talks about in this week's episode of the Spin Sucks Podcast.

The role o the communicator is to adapt and evolve - the PESO model can help.

In today's episode of the Spin Sucks podcast, Gini Dietrich talks about what it means for a company to take a stand for social justice, what it can cost, and why it's absolutely necessary to do.

We can learn a lot from the world. Today, Gini talks about 5 things that you can learn from nature to pull yourself—and your career or your business—out of the pandemic.

Often, people start businesses because they're excellent at what they do, and want to have control over all parts of the process. If you're going to grow, at a certain point, you need to hire in order to grow, and that comes with it's own set of challenges.

Creating strong, engaged online communities is more important now than it has ever been - in this replay of an episode from early 2019, Gini talks about building online communities, the secret sauce of engagement, and the short and long term benefits of having one.

If you implement a full PESO Model program, complete with the full foundational work of paid, earned, shared, and owned media working together, it will be inevitable that you’ll build authority for your organization and its executives.

This is the 100th episode of the SPin Sucks Podcast! It’s been quite a ride—from a whopping 53 downloads per episode to more than a thousand today. We’ve had quite the journey together and I thought it’d be fun to celebrate by taking a walk down memory lane.

Fundamentally, paid media is about finding and reaching your desired audience, and driving results for your organization. When you have content that’s owned or earned, and you want more people to read, listen, or watch it—and then share it and act on it—paid media can help, even in the midst of a pandemic.

The hustle mentality isn’t right for right now—and shaming people who don’t have the time (or don’t take the supposed extra time they have) to do something new the absolute wrong thing to do.

Right now journalists around the world are being furloughed, and if you pitch them now, it's likely that your email will never see the light of day

In this week’s show, Gini Dietrich talks about how to implement the PESO Model, no matter the size of your team.

Gini Dietrich talks us through marketing appropriately during the pandemic in this week’s Spin Sucks show. She shares five guiding principles to help you decide what and how to market.

These are unprecedented times. We will get through it, but things will get worse before they get better. This week, Gini Dietrich talks about the mindset shifts that will get us through this crisis.

It's a crazy time to be alive right now. So much change and now you suddenly find yourself in a work from home situation. In this week's show, Gini Dietrich shows you how to be as successful as you can be, in light of everything that is going on.

The PESO model is like a pyramid. Each corner of the base must be built solidly, or the entire structure will collapse. In this week’s show, Gini Dietrich talks about the improvements made to the PESO model graphic and process.

A Star Wars superfan has written a thirty thousand word dissertation detailing the problems with the franchise and we look to the PESO model to help him out.

The PESO model has many uses and applications. In this week’s show, Gini Dietrich talks about who within an organization can use it, the different ways they can, and what happens when they don’t.

About eight years ago, we launched the PESO model. Today it’s everywhere. Although we’ve constantly refined and improved it over the years, it’s not always easy to implement.

Gini Dietrich discusses the innovations, changes, and new opportunities in the podcasting space in this week’s Spin Sucks show.