Happy New Year! Hopefully you have had a lovely break, and you're ready to tackle a new year with new projects, new clients and piles of data to measure. Gini Dietrich is talking about what you should measure this year and why on the Spin Sucks Podcast.

You might have heard about ChatGPT - the ai engine that can answer questions and generate content. Gini Dietrich is giving a demonstration of the tool and talking about where AI writing can be helpful, and where it won't be on this week's episode of the Spin Sucks Podcast.

You never need a communications professional more than when things get really, really messy. There is a certain type of tech CEO that doesn't seem to believe they need communications counsel - and the results are going to be extremely interesting. Gini Dietrich is talking about the fall of FTX and the actions of Sam Bankman-Fried on this week's episode of the Spin Sucks Podcast.

It's always important to stay up to date on the latest data! Especially when you're building and maintaining robust and comprehensive communications plans. This week on the Spin Sucks Podcast, Gini Dietrich is looking at the results from this year's Content Marketing Institute and Marketing Profs Content Marketing Benchmarks Budget and Trends Survey.

You need to apply the same skills to your internal and external clients as you do to your broader audience and community. Gini Dietrich is talking about creating client personas on this week's episode of the Spin Sucks Podcast.

Your relationships with your clients are professional ones, but it's also important to understand them on the human level On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about some of the things you should know about your clients to create the best possible working relationships.

This week, Gini shares the four main issues many struggle with when using the Peso Model and how to effectively overcome them.

Do you remember when social media was social? Back when it was, Gini Dietrich connected with Scott Baradell and started a friendship that has lasted for years. Scott has recently published Trust Signals, and in this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing an excerpt and talking about why you should give it a read.

Having a community around your business can be a huge advantage in everything from your sales to your content marketing to your brand reputation, and in this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why that is, and how to build and nurture one.

Trust is a scarce commodity these days - but businesses have more of it than you migth expect. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the lastest Edelman Trust Barometer, and how to use owned media to be seen as a trusted source of information.

Gini discusses the differences between the praise men and women receive from their peers, colleagues, and bosses.

In PR, you have to educate your clients about what is possible, but also what is going to be the most effective in terms of earned media. That's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.

16 years ago, Gini Dietrich and her team started the Spin Sucks Blog. Enjoy this special clip episode where Gini is talking about the history of the company and members of the Spin Sucks Community talks about what it has meant to them over the years.

It hurts to be professionally ghosted. Gini Dietrich is talking about how to handle it.

Sometimes a team meeting can (and should!) stray off of business topics, and get to really vital issues - like who is the greatest villain in literature.

Persuasion is an art that communicators need to constantly hone. We might wish that data and facts and evidence were enough to make our cases, we need to use a variety of different skills, and wear a variety of different hats, to achieve what we need to.

Measuring the succes and impact of the work they do is one of the biggest challenges that communicators face. Today on the Spin Sucks podcast Gini Deitrich is talking about how to track, measure and communicate the results of the campaigns you run.

There are a few bad apples that seriously damage the reputaiton of every industry, and PR is no different. Today, Gini Dietrich is talking about how critical it is that professional communicators act with integrity.

Today, Gini Dietrich is talking about the different things introverts bring to the table, and how to make sure they're able to contribute the value they bring to the table - without making them completely miserable.

Sometimes breaking the rules is exactly what you need to succeed.

That's the question we're asking each other, and ourselves every week now, and when life and work are a pressure cooker of things to worry about, Gini Dietrich wants us to remember to take care of ourselves, and shares some ideas for how to do it.

There is reason to be nervous about the economy, and what is going to be happening in the coming months and years. But, it's all going to be okay.

What drives Gini Dietrich absolutely batty? Thinking that the different elements of communication are totally different fields that stand alone. We're all communicators whether we're in email marketing or crisis communications or anything in between. Listen to this week's episode to find out why.