The Spin Sucks Podcast with Gini Diet...

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Demonstrating Your Value During Budget Cutbacks
What does it mean for you as a professional communicator when you have to do more with less as budgets constrict? On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to navigate layoffs, hiring freezes, budget cuts and more over the next year. Now is the time to focus on what you know works.
10 min
Using Generative AI as a Communicator
Have you jumped on the Generative AI bandwagon yet? It can be a powerful tool to help you work more efficiently, and today on the Spin Sucks Podcast, Gini Dietrich is talking about some of the strategies you can use to get started, the latest guidelines from the PR Council, and why you really need to fact-check.
9 min
Your Email is Not My Emergency
It can be easy to create the expectation that you're always available via email or slack or any of the other channels we use to communicate with our teams and clients.
9 min
The Reputation Game has Changed
Complaints against a brand - real or not - can now be immediately distributed around the entire world, and that means that the role of communication professionals has changed too. Gini Dietrich is talking about reputation management in a highly-scrutinized environment on today's episode of the Spin Sucks Podcast.
10 min
[Replay] Telling Stories That Mean Something
It's important for the stories we tell to be meaningful to ourselves as communicators, and to the audience that ultimately receives them - but we don't want to drift into creating or exaggerating drama.
8 min
The Remote vs. Hybrid. vs. In-Office Showdown f...
More and more companies are talking about bringing people back into offices, despite most employees not being interested.
9 min
Hiring an Advantage: Why You Should Consider Ge...
Gini Dietrich shares when and why you should hire a coach.
8 min
3 Questions to Help You Communicate Your Values
It used to be that the 'best practice' for companies having opinions on social issues was: don't! But that is all changing and today on the Spin Sucks Podcast, Gini Dietrich is talking about the role of communications in helping an organization speak up about it's values.
9 min
Evolving Your Services to Weather the Storms
If the looming recession is making you nervous for your agency or business, then you should be thinking about how to evolve your services and offerings to make sure you're able to weather the storm.
7 min
Ripple Effects: Protecting Your Business from G...
It's time to stop procrastinating - your marketing needs to be working for you, and be resilient in the face of economic shifts. Identify what is really working for you, and make sure your income is diversified enough, to weather the tides.
7 min
The Magic of Contributed Content
Gini Dietrich thinks that you should stop being afraid of contributed content, and make it an integral part of your communications strategy.
8 min
Winning Business Without Proposals
Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.
8 min
Keeping the Bad Actors at Bay on Social Media
A civil conversation on social media might sound like an oxymoron, but some companies have been making an effort with features that allow communicators to control the tone of conversations. Today on the Spin Sucks podcast, Gini Dietrich is talking about how to moderate your social media accounts to keep the trolls at bay.
7 min
I Love it when a Plan Comes Together.
If you want to succeed, you need a strategic plan. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to create and communicate strategic plans for your company or clients.
17 min
Planting New Business Trees
The best time to plant a tree is 10 years ago, and the second best time is today. A new business tree is the foundation of a relationship that can turn into clients, opportunities and professional connections... if you can stay top of mind between the time you plant and the time it bears fruit. Gini Dietrich is talking about how, today on the Spin Sucks Podcast
7 min
The Problem of Ignoring the Communication Profe...
Most executives suck at communication, and they overlook the most powerful tool in their tool belt...the communications professional. This week on the Spin Sucks podcast, Gini Deitrich dives into a recent Axios article detailing why executives are bad communicators and what they can do about it.
10 min
The Problem with RFPs
There is nothing like the feeling of receiving and RFP and imagining what winning it could mean for your business. They're not always a good idea, however, and sometimes it makes the most sense to respectfully decline. This week on the Spin Sucks Podcast, Gini Dietrich is talking about RFPs, what clients expect from them, and how much it can cost just to respond.
8 min
The One Thing We Can Control: Owned Media
There is a lot in communications you have to react to rather than create and control, but Owned Media is all yours. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make the most of your Owned Media.
7 min
Putting the PESO into your Sales Funnel
In this week's episode of the Spin Sucks, Gini Dietrich is talking about how the PESO model can be specifically applied to the buyers journey.
8 min
An Integrated PESO Model That Executives Love
On this week’s Spin Sucks podcast episode, Gini Dietrich is sharing a PESO Model™ primer: why you need it, why your communications program should evolve, how to measure it, and why executives love it.
12 min
The Golden Word for 2023
Happy New Year! Hopefully you have had a lovely break, and you're ready to tackle a new year with new projects, new clients and piles of data to measure. Gini Dietrich is talking about what you should measure this year and why on the Spin Sucks Podcast.
9 min
A Robot Wrote this Episode
You might have heard about ChatGPT - the ai engine that can answer questions and generate content. Gini Dietrich is giving a demonstration of the tool and talking about where AI writing can be helpful, and where it won't be on this week's episode of the Spin Sucks Podcast.
8 min
Ignore Communications Counsel at Your Own Peril
You never need a communications professional more than when things get really, really messy. There is a certain type of tech CEO that doesn't seem to believe they need communications counsel - and the results are going to be extremely interesting. Gini Dietrich is talking about the fall of FTX and the actions of Sam Bankman-Fried on this week's episode of the Spin Sucks Podcast.
8 min
Digging into some Content Marketing Data
It's always important to stay up to date on the latest data! Especially when you're building and maintaining robust and comprehensive communications plans. This week on the Spin Sucks Podcast, Gini Dietrich is looking at the results from this year's Content Marketing Institute and Marketing Profs Content Marketing Benchmarks Budget and Trends Survey.
7 min
Why You Need Client Personas
You need to apply the same skills to your internal and external clients as you do to your broader audience and community. Gini Dietrich is talking about creating client personas on this week's episode of the Spin Sucks Podcast.
6 min