It's never easy to lay someone off, deny them leave, reduce benefits or share any other kind of bad news... but there are definitely ways to make it much worse - especially when your actions might end up on TikTok or another social media platform.

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship.

To stay competitive in the new world of AI, you need to figure out how to use it, and any other new technologies that come along, to differentiate yourself and the solutions you provide. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast.

AI is changing everything yet again and on this week's Spin Sucks Podcast Episode, Gini Dietrich is talking abut how AI is changing the industry, and what it means for you.

If you've noticed that you are enjoying your time on the internet, and more specifically social, a lot less? Gini Dietrich has too and that's what she's talking about this week on the Spin Sucks Podcast.

The most reliable way to get people to open your emails is to make sure they recognize your name - and one of the best ways to do that is to engage meaningfully with the content they share on social media. Gini Dietrich is talking abut rediscovering the art of commenting on this week's episode of the Spin Sucks Podcast.

Gini Dietrich is taking a look at what went wrong with Open AI's leadership turbulence, and how to make sure your transitions, when the happen, go much more smoothly.

It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it's to remember you're building something that will take years to come into full effect, and your Owned Media should come first. Gini Dietrich is talking about how to set expectations for yourself and your clients on this week's episode of the Spin Sucks Podcast.

Great leaders are made, not born. Gini Dietrich dives into what it takes to become and grow as a leader worth leading.

The 2023 Edelman Future of Corporate Communications Study is out, and Gini Dietrich is breaking down the results and what they mean for you on this week's episode of the Spin Sucks Podcast.

The CMO Survey from Deloitte is out, and as you might expect - it's a mix of good and bad news. Today on the Spin Sucks Podcast, Gini is breaking down the data, and making predictions for what you'll be running into next year.

Whether or not you're a fan of Taylor Swift's music, you cannot deny that she is amazing at public relations. Gini Dietrich is talking about what Taylor Swift is getting right, from authenticity to user-generated content, this week on the Spin Sucks Podcast.

There is a certain level of success and stability you can expect with a communications professional that is using the PESO model - ad on today's episode of the Spin Sucks Podcast, Gini Dietrich is going to be talking about how and why it's a solid choice to create the authority and reputation you need in your business.

Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.

AI is making it easier and easier for people to create cold emails offering you the moon and more. Very often, these are pay to play firms who are selling what used to be called advertorials and similar placements. Gini Dietrich is talking about the reality of paying for coverage, when it might make sense and when it doesn't on this week's episode of the Spin Sucks Podcast.

When Spin Sucks first started it was called FADS: the Fight Against Destructive Spin. In today's episode of the Spin Sucks Podcast, Gini Dietrich is talking abut the early days of the blog, and what they learned about creating content that people can actually use - and that actually serves both the audience and the business.

Google Search Generative AI is coming, whether you like it or not, and that means you've got to make some changes to what kind of content you're making and how you make it.

Most organizations don't think too much about crises until they actually happen, but having a communications plan ready just in case is reputation insurance that can make a huge difference in terms of how your organization is perceived for years to come.

Futurecasting is all about identifying a range of potential outcomes or events that might impact your industry and business, and planning for the different possibilities you might have to deal with. In todays episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to get good at futurecasting, and how to integrate it into your strategy.

Workplace toxicity is caused by the action, or inaction, of leadership, and that is true whether you're working together in an office, have a hybrid setup or are fully remote. Gini Dietrich is talking about building trust and making sure that toxic culture never has a chance to settle in.

There is one thing that is critical when managing a crisis that has to happen in person and on time: saying you're sorry. This is easier for many executives in theory than practice and on today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to navigate different times of crises with empathy.

People are always looking for the easy way forward - it's kind of human nature - but it's usually not the the best choice. You will always have better results with consistent work towards longer term strategies. Gini Dietrich is talking about how and why on this week's episode of the Spin Sucks Podcast.

There is a lot going on out there, and you need to be up to date on what is happening in your industry and the world at large if you want to be a valuable strategic partner for your company and clients. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about using anti-fragile tactics to protect your business no matter what happens.

Gini Dietrich is talking about how to communicate your values as a brand, and sharing some examples of massive successes and failures in doing so on this week's episode of the Spin Sucks Podcast.

Very often, media opportunities involve providing access to members of the media - and that is a relationship that can be a little fraught. There are risks inherent in providing access to journalists and other professionals, and on this week's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to navigate the line between being open and transparent and accidentally spilling the beans on sensitive or damaging information.